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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.



Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty! As an international Realtor®, I want to know the team of experts I have ready to assist me. Without knowing one another, we are not a team.  Whether it is the CPA familiar with taxes for forei...
Do you know who your ideal client is?Off the top of your head, you might say yes right away. But what if I asked deeper questions? What are their goals? What hobbies do they have? What do they want from the real estate transaction?The days of doing great marketing with only age/gender/location ha...
Yesterday we talked about how to target your Just Listed and Just Sold postcards using demographics. That’s perfect if you’re buying a mailing list and doing a bulk mailing. However, there is another option as well.Every Door Direct Mail® (EDDM®) can help you target everyone specific mail routes....
We’ve been talking recently about how Just Listed and Just Sold postcards can build your business. We’ve also shared a system for consistently using them to build interest in listings and build your reputation after a sale.As you use the system, though, you’re probably wondering – who do you send...
One of the comments I got on my recent post, “How Just Listed & Just Sold Postcards Build Your Business,” was very important.He pointed out that direct mail is effective, but it’s important to know who to send to and when to mail.I couldn’t agree more! Today I’m going to discuss the WHEN – a syst...
What’s your system to build interest in your listings – and your brand?Everyone has a listing system, but many are very haphazard. If you don’t have a specific listing checklist, you’ll want to create one. And if your checklist doesn’t include Just Listed and Just Sold postcards, you’ll want to a...
As we move into spring and toward summer, many people in your farm area will be wondering if now is the time to sell their home and find a new property.You can help them make the decision – and choose you as a Realtor® - by using this handy guide. Here are some signs it’s time for your prospect t...
Do you know how to stay safe as a Realtor®? You may be rolling your eyes and ready to click off this article, but please wait.You can’t have enough reminders, ideas, and Realtor® safety tips. It’s your life on the line. Remember that common sense to one person is a great new idea to someone else,...

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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