branding: Is This Mistake Hurting Your Business?
- 09/02/19 01:27 PM
There’s a mistake I see a lot of real estate agents make, especially early in their career. It’s an easy one to make, honestly. Here it is: They rely on their broker to be their brand. They don’t worry about making a personal Me, Inc. brand. Instead, they focus on being a Keller Williams agent, or a Century 21 agent, or a BHG agent. What’s wrong with that? Simple – if (or more accurately, WHEN) you change brokerages, you have to start completely over. The Importance of a Personal BrandRealtors® change brokers/brands on a regular basis. You might decide that your broker’s commission split isn’t up … (13 comments)
branding: Are Branded Product Giveaways Effective?
- 07/11/17 08:27 PM
As a Realtor®, you probably have heard that giving away branded freebies is a way to extend your reach and build your brand. However, you might be skeptical. Just because someone has an item lying around their house with your name on it doesn’t mean they will call you… Does it? Actually, there’s a reason that U.S. companies spend billions of dollars a year on branded giveaways. When you choose the right ones, they work exceptionally well. Here’s why they work, and how you can pick out the right freebie for your company. The Power of Free StuffHave you ever received a charity letter with … (9 comments)
branding: 4 Ways to Destroy Your Personal Brand
- 07/04/16 01:48 PM
You don’t control seasonal trends, market shifts, or interest rates. But you do control how you present yourself during all of these other changes. In real estate, the one thing you have absolute control over is your brand. But because you have so much control, it’s easy to ruin your brand without even knowing it. Here are 4 ways you can accidentally sabotage your personal brand in real estate. Not Making Your Personal Brand... Well... PersonalAuthenticity is at the core of a strong brand. This mistake actually has 4 things you can stumble over. Too many Realtors®: Say what everyone else is saying (No unique … (1 comments)
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There’s a mistake I see a lot of real estate agents make, especially early in their career.
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