branding for realtors: How to Build a Powerful Personal Brand
- 02/18/20 05:46 PM
What is a personal brand? Essentially, it’s the reputation you have as a business and in business. As a Realtor®, your personal brand is essential because you personally provide the service. You may also have a broker, but that brand doesn’t define your business. You can change brokers, but you can’t change YOU! How do you build a powerful personal brand? The good news is that a lot of the tips of branding a business apply to personal branding as well. Here’s what you need to know. Determine What Makes You DifferentThe way you serve clients isn’t like anyone else. If you think of yourself … (4 comments)
branding for realtors: The Power of Branding as a Group
- 07/28/19 11:13 PM
If you’re a broker or a real estate office manager, you probably wonder how you can bring your team together. Did you know PrinterBees can help? You might be thinking of goofy team-building exercises, but that’s not what we’re talking about (whew)! Instead, we’re talking about the power of branding – specifically, the power of branding as a team. Is Your Team Actually a Team?It’s easy for a brokerage to stop being a team and become simply individuals each doing their own thing. When everyone controls their own branding, marketing, strategy, and growth, it happens quickly. Does it matter? Yes! When your team is cohesive, … (1 comments)
branding for realtors: A Marketing Tool That Helps Real Estate Clients Obey the Law
- 05/11/17 09:06 AM
The laws, they are a-changin’… especially in California, where Printerbees central office is located. When you go the grocery store, plastic bags are no longer allowed. You have to bring your own reusable bags or buy them at the store. This policy is based on evidence that plastic bags are damaging to the environment in a variety of ways. It’s not just California, either – a variety of states are looking at how to limit or eliminate the use of plastic bags. Fortunately, that means you have a significant opportunity as a Realtor®. People need reusable bags, you need to build your brand… it’s a … (5 comments)
branding for realtors: Properly using "REALTOR®" in Your Marketing
- 08/24/16 12:07 AM
The National Association of REALTORS® (NAR) has registered a trademark on REALTOR®, and they’re very serious about protecting that trademark. Properly using “REALTOR®” in your marketing can save you from a lot of headaches, problems, and financial liability. If you do misuse the term REALTOR® in any of your print marketing, social media or website name or materials, or email communication, NAR can take action against you. These actions range from a simple letter asking you to correct the problem, to actually having your social media account or website shut down. Keep in mind that NAR’s goal is to stop the misuse of the … (26 comments)
branding for realtors: The Importance of a Personal Brand for Realtors®
- 06/12/16 08:17 AM
Even if you don’t know exactly what a personal brand is, you know you want one. And you should. Experts will forever debate the exact meaning of a brand. Is it a name? A logo? Something more, or something less? Here’s the simplest version: when I say the name Nike®, the brand is everything that pops into your head next. It’s the swoosh logo, it’s Michael Jordan and Tiger Woods, and the phrase “Just Do It.” These are all things Nike® has done to build their brand and create a clear difference between them Reebok® and Under Armour®. You don’t have billions of dollars … (0 comments)
The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.
What is a personal brand?
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