business building: Is This Mistake Hurting Your Business? - 09/02/19 01:27 PM
There’s a mistake I see a lot of real estate agents make, especially early in their career.
It’s an easy one to make, honestly. Here it is:
They rely on their broker to be their brand.
They don’t worry about making a personal Me, Inc. brand. Instead, they focus on being a Keller Williams agent, or a Century 21 agent, or a BHG agent.
What’s wrong with that? Simple – if (or more accurately, WHEN) you change brokerages, you have to start completely over.
The Importance of a Personal BrandRealtors® change brokers/brands on a regular basis. You might decide that your broker’s commission split isn’t up … (13 comments)

business building: How to Grow Your Real Estate Business This Fall - 08/29/19 02:21 PM
WHEW!
In most parts of the country, school has started and life has returned to a more predictable routine. Your business may be settling down too.
Congrats – you made it through another busy season!
Now is the perfect time to step back and see what worked and what you want to improve for the next go-round. And, of course, business isn’t over! You hopefully have more leads coming in and more business going on throughout the year.
However, as things slow down, it’s a great time to double down on your marketing to continue growing your business. Here are some great tips to try.
Keep … (1 comments)

business building: Organize Your Time: The Power of Time Blocking - 08/18/19 08:28 PM
Do you ever feel like you have too much to do and not enough time?
If not, leave a comment with your secrets! 
Most people do, myself included. However, there are some powerful time management tools that can help, including one of my personal favorites – time blocking!
If you have a tendency to get distracted every time… SQUIRREL!
..Sorry! But if you’re as easily distracted as I am, you’ll love this technique.
Schedule “Meetings”The key to time blocking is simple – create blocks of time on your calendar for specific projects and then protect them and use them. 
For me, the simplest idea has been telling myself I … (4 comments)

business building: Turn Incoming Calls Into Business - 06/30/19 11:33 PM
Buyers and sellers cite responsiveness as one of the real estate agent qualities they value the most. Successful real estate lead generation and conversion depend on this quality.
Even though more than 90% of real estate firms have websites to feature their services, listings, and generate leads. A survey showed that only 44% of brokerages answer prospect inquiries.
Are you reaching out to every lead you receive or generate? Maybe you get back to your prospects when it’s too late or don’t have enough time to answer all your calls. However, you can turn your calls and leads into business with the right strategy.
While you may have to invest … (2 comments)

business building: Three Ways to Set Boundaries as a Real Estate Agent - 03/05/19 08:29 PM
Do you feel like your job is invading every part of your life – even your personal and family time? If so, you’re not alone. However, you might think that that’s “just the way it is,” when you’re a Realtor®.
Good news – it doesn’t have to be!
You can set boundaries around your work and actually improve your productivity. Here are three steps to take.
Stick to a ScheduleEasier said than done, right? But what’s important to realize is that having a schedule with specific hours to work and relax will boost your results and help you get more done, not less.
Having time off boosts your productivity and helps … (19 comments)

business building: Three More Niches That Can Add to Your Business This Year - 02/24/19 07:07 PM
I recently talked about three niches that can help you build your business in 2019. However, there are far more than three places to focus.
Here are three more ideas for choosing a smaller portion of the market to make into your expertise. Remember, you don’t need to worry about losing customers – instead, you’ll attract more of the right customers!
Green or Eco-Friendly HomesTaking care of the environment is an important focus, and technology has advanced so that homes have a smaller impact than ever. From solar panels to rain barrels and green building materials, there is a significant market for these homes.
People love not only buying … (1 comments)

business building: 3 Unique Niches for Building Your Business in 2019 - 11/24/18 12:21 PM
As a real estate agent, it’s pretty clear what you do – you help people buy and sell homes. But if you think about it, that’s a pretty broad statement.
There are lots of kinds of people and lots of kinds of homes. Sometimes, it can make a big difference in your marketing if you decide to niche. When you niche, you choose a small portion of the market and make it your expertise.
Many business owners – including Realtors® – really struggle with creating a niche because they’re afraid to lose customers. The reality is when your marketing is perfectly aimed, you get more of the right customers, and … (2 comments)

business building: Time for Gratitude: Staying Positive in Business & Life - 11/19/18 08:22 PM
Tomorrow’s Thanksgiving!
Unfortunately, a lot of people are less thankful than they are rushed, harried, worried, and just barely hanging on.
I get it. There’s a lot of pressure on adults around the holidays. It’s not like when you were a kid and you could just show up at the Thanksgiving table and Christmas tree and receive all the goodness!
However, there are ways to stay calm and collected even in this stressful season. Here are some ideas!
Keep a Gratitude JournalGratitude has incredible benefits in every area of your life. Studies show that consistent gratitude can give you improvements in your health, happiness, productivity, social … (5 comments)

business building: Is Becoming a Broker the Logical Next Step for You? - 11/17/18 09:26 PM
One of my favorite books is The Millionaire Real Estate Agent. Gary Keller talks about the importance of three things – leads, listings, and leverage.
Of course, we all know we need leads, but unfortunately some real estate agents don’t work on generating them until they suddenly have no work. That’s no way to run your business! We always encourage consistent marketing with a mix of print marketing, social media, and website outreach.
The listings focus is from the famous phrase, “You have to list to last.” Keller points out that you can make similar commissions from a listing as a buyer, but that you can manage a … (1 comments)

business building: Build Your Business With Free Moving Handouts! - 06/24/18 07:31 PM
Tis the season… and I don’t mean Christmas! It’s moving season, and it will last all the way through August. If you don’t build your business now, when will you?
One of the best ways to build your business is to give free, useful handouts to your prospects. You can do this in many, many ways. No matter how you do it, you’ll be planting the seed of moving soon the in the prospects’ minds and sharing your information at the same time!
Here are some ideas – and a FREE HANDOUT for you to print off and use this summer! (Scroll Down … (2 comments)

business building: So You Want to Be a Great Realtor®? Tips & Tricks - 11/17/17 12:48 PM
Today, we are featuring a guest post from Jessica Rosato, a Luxury Broker Associate at Nestler Poletto Sotheby’s International Realty!Working as a real estate agent has its challenges: you don't get paid unless you sell, you can work long hours and still have no paycheck, and you have to adapt to changing market conditions. That said, it can be a rewarding career, both financially and professionally.
Calling on your sphere of influence, projecting a professional image and utilizing today's real estate tools and technology can help you develop a successful career in real estate. Here are some tips that might be helpful in … (6 comments)

business building: Keeping Prospecting Ethical in 2018 - 10/24/17 10:19 AM
This post may contain affiliate links. We truly love, use, and recommend the best!I’m already SO excited about the new year. There’s just something about a new calendar that feels like a fresh start. And who couldn’t use a fresh start every once in a while?
There are so many new trends in real estate marketing, along with exciting new ways to reach out to customers. However, I’m a stickler for doing things right.
So, to keep your marketing ethical in 2018, avoid these marketing tactics!
Don’t: Discriminate in Your NichingTargeting specific age groups or demographics is no problem at all. However, you want … (6 comments)

business building: The Five People Every Realtor® Needs to Know - 04/28/17 08:35 AM
People never find business success alone, especially in real estate. Knowing the right people and being able to use a close network to help your clients is vital.
How do you know who you need to know? Professionals in a variety of fields help your clients finalize a deal. Whether it’s a mortgage banker or a home inspector, having people you can refer clients to time after time gives you many benefits.
The Benefits of a Close Referral NetworkWhy bother to have a go-to mortgage professional or inspector? Why not just let the client find their own?
First of all, you’ll save a lot of time. … (8 comments)

business building: Are You Killing the Golden Goose? - 04/22/17 01:20 PM
As a Realtor®, you do a lot to grow your business. You focus on attracting leads through a variety of marketing techniques. You set up appointments to pitch your services to buyers and sellers. When you win a client, you focus on doing your very best to help them buy or sell a home.
But what about YOU? Does your business ever focus on you?
If you want to be successful, it should. Here’s why.
The Goose Who Laid the Golden EggsYou may remember this fable from your childhood, but in case you don’t, I’ll give a quick version here.
Once a farmer had a … (1 comments)

business building: The Five Best Books for Realtors® in 2017 - 02/04/17 05:10 PM
Real estate agents rarely have time to breathe, much less read. However, you have to find a way, because failing to continue learning and growing is not an option if you want to succeed in real estate.
Often, the slower winter months are a great time to grab a book or two and focus on you – your business, your personal growth, your mindset, and more.
With that in mind, here are some ideas for books you could read this month before the spring and summer season start to heat up!
(This post contains affiliate links, but only because I TRULY believe these books … (2 comments)

business building: Hilarious Real Estate Marketing Ideas that Worked - 01/24/17 08:28 PM
At Printerbees, we’re always major advocates for the tried-and-true. A combination of print and online marketing, done consistently over time, will always win the day.
But that doesn’t mean we’re afraid to think outside the box. Recently, I came across these hilarious, off-the-wall marketing ideas that really worked for the Realtors® who used them.
Take a look at these examples, and consider whether an outrageous marketing tactic or two might fit in with your traditional online and print marketing plan.
Make a Music VideoDoing a cover of Adele is brave, but Megan Hill Mitchum absolutely killed it. Her real-estate focused parody of “Hello” has over 277,000 views on YouTube. With branding … (7 comments)

business building: How to Be the Realtor® Others Want to Work With - 11/30/16 08:42 PM
I ran across an article the other day describing what a home seller should look for in a Realtor®. There were a variety of criteria about how to find a Realtor® who will give you a good experience in selling your home.
It really made me think about how often we, as Realtors®, think about being the Realtor® our clients want to work with. Of course, we all know that most clients don’t interview very many real estate agents before they make a choice. But that doesn’t let us off the hook.
Are you someone a buyer or seller would want to work with? Here … (12 comments)

business building: How to Use Online Reviews to Build Your Real Estate Business - 10/06/16 04:19 AM
Everyone knows that referrals are the lifeblood of real estate, but do you know what’s almost as amazing? Online reviews. Online reviews are like evergreen referrals – a chance for you to let prospects know what others have said about you and how much they love your work. In fact, 88% of consumers look at online reviews before making a purchase!
Capitalizing on online reviews is a great way to build your real estate business, and fall is the perfect time to get started. Your business may be a little slower so you have time, and most of all, you probably have some happy clients you … (10 comments)

business building: 4 Tips for Those Just Starting in Real Estate - 02/01/16 07:15 AM

Getting started in any new industry is never an easy task. There’s always so much to learn, and often money is tight.
And with so many different marketing strategies and promotional ideas out there, how do you know which ones are worth investing in? How do you know what’s best to help you get started?
Real Estate is no different. Starting a new career as a real estate agent is fun and exciting, but can also be pretty scary and intimidating at times. Because of this, we’ve put together a list of 4 great tips for those just starting out in the business … (0 comments)

business building: 7 Habits of Highly Effective Realtors - 01/21/16 12:57 AM

Every Realtor® has their own style and their own approach. But the most successful people in the industry typically have a number of things in common, regardless of their age, experience or the size of their market.
It is said that success is not an act, but a habit. So let’s look at 7 habits that the most effective Realtors® share.
1. They Follow Up ImmediatelyStaying successful means staying accessible.
This means responding to anything your clients may send you, whether it’s a call, text, email, or any other message.
“They are the warriors of email, text, and phone and they keep that rhythm right up through the … (4 comments)

 
Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder (www.PrinterBees.com)

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

More about me…

www.PrinterBees.com

Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.


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