copywriting: Words to Ban from Your Real Estate Marketing
- 08/19/17 02:22 PM
This post may contain affiliate links. We truly love, use, and recommend the best!If you’ve ever watched a show like “What Not to Wear,” you know how unique people can be. Knowing what looks good does not come naturally to everyone. Of course, in my own business, I see a real estate version of that. So on today’s episode of “What Not to Say,” I’ll share some words that you should NEVER use in real estate marketing. Skip the HipUnless you are part of the age group that uses specific slang, you should not try to work it into your marketing. You’ll come … (4 comments)
copywriting: Copywriting: Sell Real Estate With Your Words
- 01/04/17 10:14 AM
Realtors® are often very focused on having great images in their marketing. They want the best pictures of the home and neighborhood to share on postcards, social media, and more. There’s a good reason for that! Pictures tell a lot of the story when it comes to real estate marketing. As they say, “A picture is worth 1,000 words.” But I’m going to create a new adage: “A picture with the right words is worth a million bucks.” Let me explain. What Words Do in Real Estate MarketingWhy do we use words at all in real estate marketing? We do it because the picture alone isn’t enough. … (0 comments)
copywriting: Does Your Marketing Convert? It’s in the Words…
- 09/18/15 05:39 AM
Putting a lot of effort into farming, email marketing, and social media is an important part of lead generation. You want to attract attention, get leads, and convert those leads into sales. However, many Realtors® get lost when it comes to exactly what to say. You want to spin words that are convincing, educational, helpful, and build relationships with your prospects. You want them to trust you and reach out to you when it’s time to buy or sell. But how do you actually do that other than hiring a professional copywriter? Here are three keys to help your marketing convert. Play to EmotionsEveryone likes to … (9 comments)
The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.
This post may contain affiliate links. We truly love, use, and recommend the best!If you’ve ever watched a show like “What Not to Wear,” you know how unique people can be. Knowing what looks good does not come naturally to everyone.
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