direct mail: The Simplest Way to Increase Your Response Rate - 08/25/19 07:27 PM
Business relies on people responding to you. You need folks to share your post, respond to your email, click on your website, or complete a purchase.
Unfortunately, a lot of people don’t. Sometimes it’s because they don’t want to buy or sell a home right now. Other times, though, there’s another problem.
People don’t want to work hard to work with you. 
That is, if it’s hard to figure out how to get ahold of you, or it’s challenging to reply to your ads, you’ll lose the business.
The good news is that you can easily fix this problem and increase your response rate.
What Keeps … (1 comments)

direct mail: How Direct Mail Fits in Your 2019 Real Estate Marketing Mix - 01/15/19 08:05 PM
Is direct mail an old-school strategy, reserved for those who aren’t able to keep up in a digital world?
Absolutely not!
There’s no doubt that you need a mix of marketing to reach prospects in today’s multi-channel world. However, direct mail still deserves a strong central place in that mix.
There are a lot of reasons why. Let’s dive in, and we’ll also talk about how you can use your print marketing to its maximum advantage!
Why Print Marketing Still MattersHave you noticed that there’s more noise online than ever before? Attention spans are short and seem to get shorter every year.
The best way to get noticed … (16 comments)

direct mail: Is Your Direct Mail Making a Difference? - 11/11/18 08:13 PM
Read to the bottom for a special deal on holiday postcards this week only!
 
You send postcards regularly – at least we hope you do! – but you might be wondering how to know what impact it’s having.
The truth is that while farming postcards are a great way to build your brand, it can be a challenge to know exactly what mailings matter the most to your prospects. After all, there’s no Google Analytics for mail!
However, there are ways to know if your direct mail is having the impact you want. Try these techniques!
Make a Mailing-Specific OfferSo you’re sending postcards to teach your prospects more … (7 comments)

direct mail: Where to Get a Great Real Estate Mailing List - 11/02/17 09:59 AM
Don't miss the incredible deal at the end of this post!We’ve talked a lot about the importance of direct mail marketing in your overall marketing mix. Postcards and flyers, along with your business card, can really help you stand out in an area.
You can reach a farm area in a variety of ways – Every Door Direct Mail®, for instance, or by doing in-person pop-bys. But what if you just want to mail to everyone directly?
What makes a great marketing mailing list? And where do you get one?
What to Look for in a Marketing Mailing ListThe first key to any mailing … (1 comments)

 
Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder (www.PrinterBees.com)

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

More about me…

www.PrinterBees.com

Office: (877) 939-2337

The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.


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