farming: Fun Pop By Ideas for This Summer - 05/07/19 09:30 PM
Pop bys are a great way to engage your creative side. You get to work in some funny puns, put together some great goodie bags, and hand them out to the people you hope to work with in the future.
However, sometimes your creativity is a bit thin and you’re really busy with business. That doesn’t mean you should be skipping pop bys! You still need to be in your farm area and making face-to-face connections with those you want to serve.
Instead, take advantage of these fun pop bys we’ve found around the web and get your next goodie bag together. Your … (2 comments)

farming: How to Build Your Business In Person - 02/27/19 02:03 PM
There are a lot of ways to be present in a target neighborhood, or farm area. You can send farming postcards regularly, share on social media, make phone calls, and much more.
However, there’s something to be said for being physically present. Being face-to-face brings a unique personal connection that nothing else can replicate.
Here’s how to build your real estate business with pop-bys and more!
Take a WalkNot every in-person encounter has to be the result of door knocking, although they can be. Consider simply walking through your farm area at a time you think folks will be home and possibly outside.
To make things more natural, consider … (4 comments)

farming: 3 Ways to Boost Your Productivity as a Realtor® - 02/20/19 12:42 PM
Everyone has the same 24 hours in a day, but the demands of your life are completely unique. It can be frustrating to try to get everything done!
This is especially true for Realtors®, because you have to work odd hours to accommodate showings and open houses, along with being in the office during the day in case you get calls. It can feel like a 16-hour-a-day job!
Fortunately, there are ways to improve your productivity as a real estate agent. Here are some tips to use this year.
Take Advantage of the Right ToolsSome productivity tools are incredible, and others simply won’t work for … (7 comments)

farming: Do You Have the One Thing Most Realtors® Do Not? - 01/09/19 11:51 PM
It seems like everyone is looking for the “silver bullet,” especially around the new year. We all want 2019 to be the year we really break through, the year we really succeed.
Unfortunately, a lot of folks like to take advantage of that. They say they have found the key to real estate success and they’re willing to sell it to you – for a hefty fee.
Unfortunately, I have bad news. Those people don’t have the key.
But I know what it is. And it’s completely free. 
The Power of ContinuingThe first of the year is full of people “starting.” It’s a great time to … (16 comments)

farming: How to Choose and Dominate a Farm Area - 07/24/18 09:18 AM
Having a farm area is one of the most important parts of real estate marketing. You need to have an area that you focus on where you can become the Realtor® folks think of first.
It can be intimidating to choose a farm area, however. There’s never a great neighborhood or area that doesn’t have other real estate agents operating in it already.
Don’t be afraid! When you choose the right farm area and remain consistent in your efforts, you can stand out above others.
Choosing Your Farm AreaThe first step is to decide where you want to focus. You don’t have to be a rookie agent … (3 comments)

farming: No One’s Home: The Power of Door Hangers - 05/22/18 07:05 PM
Pop bys are a great way to connect with people in your target market. Sometimes, though, no one is home.
Most Realtors® know to leave a door hanger if no one answers. But do you know why? Or how to maximize the response?
Here’s why door hangers are so powerful – and what you can do to make yours stand out.
The Power of Door HangersWhen folks come home, they are often tired but relieved. There’s already a routine regarding the mail – dump it on the table, sort out the stuff they want to keep, trash the rest.
But a door hanger is different. … (4 comments)

farming: Be Present: Face-to-Face Winter Marketing - 01/04/18 10:57 AM
In many parts of the country, the LAST time you want to go outside or socialize is in the winter. Especially in January, after the buzz of the holidays, some folks just want to hibernate.
As a Realtor®, though, you can’t afford to sleep until spring. You need to be active – online and through the mail, yes, but also in person.
Here are some ways to meet your prospects and clients face-to-face to build relationships and improve your brand.
Host or Sponsor a Seasonal EventEven in the coldest areas of the country, things are happening in the winter. Whether it’s a Hot Cocoa … (3 comments)

farming: How to Score Big with Real Estate Door Hangers - 10/06/17 09:34 PM
This post may contain affiliate links. We truly love, use, and recommend the best!It’s fall and the weather is getting cooler, which makes it a PERFECT time to go door-to-door in your farm neighborhoods.
With the great weather in most parts of the country, meeting people where they live is easier in fall than almost any other time. You may encounter folks doing yard work, enjoying the weather, or even grilling out.
But what if no one is home? That’s when you need your door hangers. Here are some creative ways to make the most of door hangers to build your business!
Include a Pop-By Goody … (3 comments)

farming: Where to Start in Real Estate Marketing – Farming & Direct Mail - 09/19/17 08:48 PM
This post may contain affiliate links. We truly love, use, and recommend the best!
Sometimes we assume too much.
One thing I’ve realized is that, while many of us take for granted the techniques we’ve used for years, new Realtors® come out of the gate struggling.
This series is for those new real estate agents – and for old hands who could use a refreshing reminder of the basics!
The Importance of Direct MailAt Printerbees, we are big believers in the power of direct mail.
Email marketing and real estate websites and social media are all wonderful – and we’ll talk about those! But they are also very … (2 comments)

farming: Great Pop-By Ideas for Summer - 06/06/17 11:56 AM
The weather is warm, the flowers are blooming, and people are outside. It’s the perfect time to prospect door to door! When you meet people at their home in their neighborhood, you have an opportunity to connect with them more deeply than you do on social media and email. There’s just nothing that replaces face-to-face interaction.
To encourage you all to reach out by doing pop-bys, I thought I would share a roundup of my favorite pop-by ideas for summer. Grab one of these or let the ideas spur your own creativity. As long as you get out there and meet folks, you win!
Summer … (2 comments)

farming: How to Build a Real Estate Direct Mailing List - 04/22/17 02:02 PM
Spring is one of the BEST times of year! Not only is it finally warmer and sunnier in much of the US, but it’s also the ramp-up to the most productive and fun time of year in real estate.
One thing you should be thinking about – ALL year, but especially now – is how to market to your target real estate market. People are thinking about buying and selling, and YOU want to be on their radar!
Many Realtors® purchase a real estate direct mail list, and that’s certainly one avenue. But this article is specifically about how to reach out through … (1 comments)

farming: Is Print Marketing in Real Estate Still Effective? - 11/04/16 02:32 AM
In today’s digital world, it can be tempting to write off real estate print marketing and other “old school” farming and outreach tactics as being outdated.
Surely everyone wants to receive things via email and text these days, right? And social media is surely the best way to reach your audience?
Actually, no.
Now, we’re not against email, text messaging, or social media marketing. But print marketing for real estate is far from dead.
Surprising Statistics About Print Marketing in Real EstateGood marketing has several characteristics. It is focused on the right people, has the right message, and comes at the right time.
To be well received, it must … (25 comments)

farming: Real Estate Marketing - Farming for Fun and Profit! - 03/09/16 11:06 AM

Real estate marketing can be tough, and determining which marketing techniques work best can be even tougher. And in an increasingly digital world, are old-school real estate marketing methods still relevant and useful?
Do people still pay attention to non-digital marketing and advertising?
We’re talking specifically about postal mail farming for new leads, and yes, this strategy absolutely still works in today’s world.
Why?
Because there’s just something about direct mail campaigns that will always be effective.
What is Farming in Real Estate Marketing?
Farming essentially involves selecting one specific target area or neighborhood at a time and hitting that area hard with various mailers and promotions. … (13 comments)

farming: 5 Ways to Develop Relationships in Your Target Neighborhood - 11/20/15 12:56 AM

As a REALTOR®, marketing is the lifeblood of your business. Whereas most businesses cultivate a name or a brand, a REALTOR® is both the name and the brand. In essence, promoting your business means promoting yourself and your services in a particular market area.
So how do you promote yourself and make meaningful connections in your target neighborhood? It may sound difficult, but there are several ways you can do it. Here are five methods for cultivating effective relationships in a target neighborhood:
Put Social Media to Work for YouI’ve talked a lot about how social media can make a difference in your … (15 comments)

farming: Does Your Marketing Convert? It’s in the Words… - 09/18/15 05:39 AM

Putting a lot of effort into farming, email marketing, and social media is an important part of lead generation. You want to attract attention, get leads, and convert those leads into sales. However, many Realtors® get lost when it comes to exactly what to say.
You want to spin words that are convincing, educational, helpful, and build relationships with your prospects. You want them to trust you and reach out to you when it’s time to buy or sell. But how do you actually do that other than hiring a professional copywriter? Here are three keys to help your marketing convert.
Play to EmotionsEveryone likes to … (9 comments)

farming: By The Numbers: Where Focus to Find Seller Leads - 09/10/15 08:16 AM
In real estate, listings might just be a teeny-tiny bit important. Like, majorly essential for our survival. As a result, it pays to know where to find seller leads. In the 2014 National Associate of Realtors (NAR) survey, they asked recent sellers how they found their agent. The results may surprise you.  
22% of Sellers Used an Agent They Worked With PreviouslyThis is significantly higher than the result for buyers, which surprised me. It pays to stay in touch with your previous clients as seller leads. The average seller lived in their home for 10 years, however, so you may face a … (3 comments)

farming: 5 Ways to Generate New Leads This Fall - 09/03/15 09:09 AM

In many parts of the country, leaves are changing and weather is getting chillier. This transition means that we’re getting ready to leave behind the summer busyness and move into a new season. Many Realtors® find winter to be an extremely slow season, so it’s important to take advantage of the fall to get new leads. Here are five ideas you can use.
Feed Off Sports ManiaDepending on where you live, you may be moving into one of the most active sports seasons of the year. Americans around the country love football, and in some areas of the country college football is … (6 comments)

farming: Five Types of Content Every Realtor® Should Share - 07/15/15 07:48 AM
Staying in touch with prospect is essential, and we’ve all heard that it takes a lot of touches before someone trusts us enough to do business with us. The problem can come when you run out of ideas – what do you do to reach out for touch #14? Or touch #25?
You can partly solve this by coming up with a rotational system – perhaps a few different types of outreach that you repeat, like postcards, email outreaches, EDDM, and more. But many times it isn’t the format that’s tough. It’s the actual content. To help solve this problem, here are five … (9 comments)

farming: 3 Essential Marketing Truths for Real Estate - 07/07/15 05:59 AM

When you get into this business, it can be very overwhelming. You can feel like you’ve got tons of tactics, rumors, and ideas about marketing flying around your head, but you don’t know what to grab on to. As a result, many new agents get paralyzed and do very little.
Even Realtors® who have been in this business a long time are susceptible to similar overload. The online marketplace has brought dozens of new platforms and “must do” marketing tactics. It’s easy to get overwhelmed and either ignore online marketing or do a little bit, and badly.
Obviously, neither of these scenarios is … (0 comments)

farming: How to Blanket Your Farm for 18.3¢ Per Piece - 06/23/15 04:24 AM

A few years ago, the US Postal Service was spending a lot of energy advertising a service that is absolutely perfect for Realtors®. The service, called Every Door Direct Mail (EDDM), allows you to blanket an entire carrier route with postcards for only 18.3¢ per piece – without a mailing list!
Since it’s been awhile, EDDM has fallen off of many Realtors®' radar. That’s a shame, considering how affordable and helpful the program is!!
 
Benefits of EDDMReal estate is a business where you want to target whole neighborhoods. Your target market is defined not by demographics, but by location. As a result, a carrier … (10 comments)

 
Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder (www.PrinterBees.com) Rainmaker large

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

More about me…

www.PrinterBees.com

Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.


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