farming postcards: Creative Ways to Use Marketing Postcards - 07/17/19 05:47 PM
When you get marketing postcards, you usually think about mailing them. After all, that’s the most natural thing to do, right?
But what if I told you that you could do a LOT more than just mail postcards?
What if there were creative ways to use them to build your brand and spread the word about your business?
Spoiler: there are! 
Here are ideas that you can use today!
Use a Digital Version of the Postcard OnlineMail is great, but using the same marketing online as well is even better! You can order a digital version of your postcard and use it to promote your business online.
Share … (0 comments)

farming postcards: Ideas for Summer Marketing - 06/11/19 09:57 PM
It’s summer, and that means warm weather and LOTS of people getting ready to buy or sell a house. This means you’re probably pretty busy and you might be tempted to push marketing to the back burner.
Don’t do it!
You may feel like you don’t “need the leads” right now, but the truth is that consistent marketing leads to consistent business. If you keep up your visibility and continue to build your brand throughout the summer, it will make things easier in the slower months.
What can you do that won’t take too much time? Here are some ideas.
Keep the Postcards GoingSending a … (1 comments)

farming postcards: What Makes a Great Farming Postcard? - 03/01/19 10:35 AM
In much of the country, we are tired of winter!! It even snowed in Arizona, for goodness sake!
Some people feed their spring fever with seed catalogs, but we’re a bit different – we like to start thinking about the spring selling season!
 
Farming postcards are a vital way to stay connected to your target market no matter what time of year it is. What makes a farming postcard amazing?
Here are three tips for you!
Something That Catches the EyeWhen you’re online or paging through your own mail, there are certain things that just make you stop and take notice.
Having that eye-catching element is vital for your marketing postcards … (1 comments)

farming postcards: A 3 Step Real Estate Farming Strategy For Success in 2019 - 12/29/18 05:28 PM
Everyone has heard of real estate farming, but few agents are consistent in their approach. Unfortunately, a scattershot approach that’s done occasionally (or “when you have time”) is not going to be successful.
This leads some real estate agents to decide that farming is not a successful strategy. Nothing could be further from the truth! You just need a system that you implement consistently.
Here’s a real estate farming strategy to implement in 2019. If you stay consistent with it, by this time next year your target neighborhood will know your name and be starting to know, like, and trust you!
Use Monthly Farming … (4 comments)

farming postcards: Why December is the BEST Month For Your Business - 12/09/18 07:34 AM
Happy December!
Did you know that this is the absolute BEST month for your business?
Yes, even though in many parts of the country it’s cold and grey. The real estate market in your area may be especially slow.
So how can it possibly be the best month for your business?
There are two key reasons. Here they are!
It’s Time to Plan For Future SuccessSuccess in 2019 won’t just happen on its own. You have to plan for it and know exactly how you’re going to make it work.
December is the PERFECT time to do that. If the market is slow in your area, use … (13 comments)

farming postcards: Is Your Direct Mail Making a Difference? - 11/11/18 08:13 PM
Read to the bottom for a special deal on holiday postcards this week only!
 
You send postcards regularly – at least we hope you do! – but you might be wondering how to know what impact it’s having.
The truth is that while farming postcards are a great way to build your brand, it can be a challenge to know exactly what mailings matter the most to your prospects. After all, there’s no Google Analytics for mail!
However, there are ways to know if your direct mail is having the impact you want. Try these techniques!
Make a Mailing-Specific OfferSo you’re sending postcards to teach your prospects more … (7 comments)

farming postcards: Gaining Business with Unusual Postcards - 09/24/18 10:11 AM
We have a special BOGO deal on seasonal, Halloween, and Fall Back postcards this week. Read to the end for details!
 
I’ve been getting a lot more postcards lately, but they’re all the political variety. Unfortunately, there’s nothing unusual about them. There’s a big photo of the candidates face, a list of issues, and sometimes some negatives about their opponent.
Blah. Toss.
If you’ve been sending postcards regularly to your farm area, you may wonder what you can do to switch it up and stand out. There’s certainly nothing wrong with eye-catching farming postcards. But what about taking it a step further?
Here are some ideas … (1 comments)

farming postcards: Door Knocking Success Tips for Real Estate Agents - 09/07/18 01:06 PM
It’s important to take advantage of the good weather that remains this fall to get a few more rounds of door knocking in!
There are a lot of Realtors® who struggle with door knocking, and they let that hold them back. The truth is that with practice, you can develop skills that will help you drum up business even in the worst markets.
In good times, door knocking will help you achieve big success. In bad times, it will keep food on your table until the market comes back.
Here are some tips that will help you be successful with door knocking!
Don’t Let Your Fears Stop … (20 comments)

farming postcards: 5 Reasons Postcards Still Matter in the Digital Age - 09/04/18 01:19 PM
Reminder – PrinterBees is running a special on farming postcards this week only! Read to the bottom for details! 
 
Some Realtors® are starting to think that print marketing no longer matters – being digital is the only avenue you need to market your business.
Unfortunately, that’s FAR from true! The reality is that you need a strong marketing mix, which includes print, email, social media, and your website. When you bring all of these together consistently over time, your business can’t be beat.
Here are five reasons that postcards still matter in this digital age.
Branding & VisibilityDo you know who sends postcards to build their brand?
Google.
Yep. THAT Google.
They understand the importance … (2 comments)

farming postcards: How to Use Real Estate Farming Postcards This Fall - 09/02/18 05:41 PM
Read to the end for a special discount on farming postcards - with NEW designs -  from PrinterBees! 
 
Fall and winter are traditionally times that are less busy in real estate. However, it’s not a time to give your marketing a holiday.
Instead, keep your marketing momentum up by making use of real estate farming postcards. You can use them in a variety of ways to build your brand, stay front-of-mind for prospects, and much more.
Using Real Estate Farming Postcards Every MonthSending farming postcards regularly is the best way to keep your brand growth going strong. You can send them four times a … (3 comments)

farming postcards: How to Choose and Dominate a Farm Area - 07/24/18 09:18 AM
Having a farm area is one of the most important parts of real estate marketing. You need to have an area that you focus on where you can become the Realtor® folks think of first.
It can be intimidating to choose a farm area, however. There’s never a great neighborhood or area that doesn’t have other real estate agents operating in it already.
Don’t be afraid! When you choose the right farm area and remain consistent in your efforts, you can stand out above others.
Choosing Your Farm AreaThe first step is to decide where you want to focus. You don’t have to be a rookie agent … (3 comments)

farming postcards: The Easy Way to Maximize Your Farming Postcard Investment - 01/20/18 09:17 AM
Are you excited about reaching your farm area consistently, but wondering if you can afford it? Farming postcards can seem like a big investment, especially if you’re sending monthly.
Another barrier can be a small farm. Sure, it’s economical to buy 1,000 farming postcards, but what if your farm is only 200 folks? What do you do with the rest?
Great news – it’s easy to maximize your farming postcard investment. Here’s how.
Don’t Be Afraid to Repeat!The simplest tip is perhaps something you didn’t think of – send the same marketing postcards multiple times!
You may think that your recipients will think you are uncreative or … (3 comments)

farming postcards: Why December is Perfect for Investing in Your Marketing - 12/01/17 09:32 AM
I can think of a lot of things December is perfect for.
Hot chocolate. Christmas carols. Shopping. Gingersnaps. Family.
Oh, and investing in your real estate marketing! 
Now before you tell me I’ve had a little too much eggnog for my own good, let me explain. December is a perfect time to invest in marketing – for several reasons.
Get Your Year Off to a Great Start!First and foremost, investing in your marketing in December allows you to get your year off to a great start. Whether you want to revamp your branding, rework your website, or just refresh your business cards, nothing feels better than hitting … (7 comments)

farming postcards: Maximize the Impact of Real Estate Postcards - 10/12/17 10:00 AM
This post may contain affiliate links. We truly love, use, and recommend the best!Do you send real estate postcards as part of your marketing campaign?
It’s a great way to increase your exposure and build up the number of “touches” you accomplish. As a result, people will get used to seeing your information and be much more likely to hire you!
So how do you get the most bang for your buck when it comes to postcards? Here are three things to keep in mind.
Be Consistent!Boy, I feel like a broken record sometimes, but folks sure struggle with this one.
You can’t order postcards, … (8 comments)

farming postcards: Where to Start in Real Estate Marketing – Farming & Direct Mail - 09/19/17 08:48 PM
This post may contain affiliate links. We truly love, use, and recommend the best!
Sometimes we assume too much.
One thing I’ve realized is that, while many of us take for granted the techniques we’ve used for years, new Realtors® come out of the gate struggling.
This series is for those new real estate agents – and for old hands who could use a refreshing reminder of the basics!
The Importance of Direct MailAt Printerbees, we are big believers in the power of direct mail.
Email marketing and real estate websites and social media are all wonderful – and we’ll talk about those! But they are also very … (2 comments)

farming postcards: Why Farming is Essential in Real Estate - 08/19/17 01:19 PM
This post may contain affiliate links. We truly love, use, and recommend the best!Do you have a farm? If you’re a Realtor®, you probably know that I’m not talking about acres of corn or hundreds of cattle.
A real estate farm is a specific geographic area where you develop your business. A neighborhood or group of neighborhoods become the place you focus your marketing efforts.
If I were to ask you right now, “Where’s your farm?” you’d probably be able to answer me. But what if I asked a few more questions?
When is the last time you sent postcards to your farm? How … (5 comments)

farming postcards: Unique Marketing is Overrated - 08/11/17 09:43 AM
This post may contain affiliate links. We truly love, use, and recommend the best! 
Do you feel like every single postcard you send out and every single marketing message you write has to be different than the last? Do you think that your marketing has to be absolutely unique to be effective?
If so, I’m here to take a huge burden off of you.
Unique marketing is overrated.
Yes, you need to stand out from your competitors. But you’re not competing against yourself! 
So don’t think that every message has to be different. In fact, repetition can be very powerful.
What Do the Big Boys Do?How many different … (5 comments)

farming postcards: How to Find a Farm Area That’s Right for You - 05/26/17 01:46 PM
Real estate farming involves making your presence known in a particular area. You choose a neighborhood and send regular postcards and fliers. You may target the area with Every Door Direct Mail, or go door-knocking there. You may drive through the neighborhood looking for FSBO signs and give them a call.
In short, you’re building your brand and your business in a particular geographic location. But how do you choose the right geographic area? Most real estate agents operate in cities with many, many available options. Here’s how to narrow it down.
Is it Close to Where You Live?You may not want to farm a … (1 comments)

farming postcards: How to Build a Real Estate Direct Mailing List - 04/22/17 02:02 PM
Spring is one of the BEST times of year! Not only is it finally warmer and sunnier in much of the US, but it’s also the ramp-up to the most productive and fun time of year in real estate.
One thing you should be thinking about – ALL year, but especially now – is how to market to your target real estate market. People are thinking about buying and selling, and YOU want to be on their radar!
Many Realtors® purchase a real estate direct mail list, and that’s certainly one avenue. But this article is specifically about how to reach out through … (1 comments)

farming postcards: Three Tips for a Great Farming Postcard - 02/28/17 03:54 PM
As we move toward the spring selling season, what are you doing to stay visible and relevant in your target neighborhoods?
Hopefully, you’re using farming postcards to stay in touch with prospects in the neighborhood. You don’t even need a mailing list – Every Door Direct Mail (EDDM) allows you to mail to every home on a postal route, and it costs less than regular postage!
To make sure your farming postcards get the results you’re looking for, follow these tips to create a great mailer.
Get Attention!One of the great qualities of a postcard is that the recipient sees it immediately. There’s no … (9 comments)

 
Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder (www.PrinterBees.com) Rainmaker large

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

More about me…

www.PrinterBees.com

Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.


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