international marketing: International Focus: Why Dubai? - 11/06/19 05:02 PM
Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!A delegation 346 Florida Realtors—the largest trade mission to explore Dubai—was invited by the Land Development in Dubai and Century 21 of Dubai to visit and explore Dubai, United Arab Emirates this September.
Preparing & Exploring DubaiFlorida Realtor’s Leadership prepared the Realtors through mandatory cultural workshops and Century 21 offered an online class with an examination to receive the authorization to refer business to Dubai and receive a commission. The education was combined with information about the history of the United Arab Emirates, a 40-year-old country, as well … (4 comments)

international marketing: Why You Should Become a CIPS Designee - 07/30/19 10:53 PM
Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!
If you’ve thought about working with international clients, you may have heard that you should pursue the CIPS designation. What is this, and why is it important?
Here’s what you need to know.
Why International Buyers MatterIf you have not read the new statistics from Lawrence Yun, Ph.D. Chief Economist of NAR, here some highlights. While the international business decreased over the last year, we still sold $77.9 Billion to international buyers.  Part of the decrease might be the tighter controls in China on the outward flow of capital … (3 comments)

international marketing: An Unusual Marketing Tool for International Realtors® - 05/22/19 07:08 PM
Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!Are you working with international clients? Here is a great tool for you. Reach out to different countries through social media—it is free—and mention this possibility for a legal residency in the US.
Did you know that the US has more than 50 Visa types?
What is a visa? It is the requirement a foreign national wishing to enter the United States must meet to obtain a visa, which is a permit to travel to, enter, and remain in the United States.
Have you heard about an EB-5 Visa?
It is a very unique visa … (1 comments)

international marketing: Are You Ready for the Retiree Boom? - 05/05/19 10:15 PM
Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!Within the next 18 years, 80 million Baby Boomers will retire. Today over 500,000 retired US citizens live outside the US collecting their Social Security at the embassy or consulate. Why? Because the cost of living is attractive, and they may be able to keep the lifestyle they are accustomed to.
Where People Retire AbroadWhere are they looking to move? Some are looking at Europe or the Middle East, but most are looking at Mexico, Panama, Costa Rica, Belize, Ecuador, to name a few.  Each country has its own attractions … (1 comments)

international marketing: How You Can Connect With Real Estate Agents Around the World - 04/24/19 06:43 PM
Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!Why would you want to start connecting with foreign real estate agents?
Because during the past 12 months foreign buyers have purchased 266,800 residential properties (NAR statistic) in the U.S.
When I was first appointed to be the President’s Liaison to Germany and I went to attend their annual meeting, the agents asked me: Why are you coming from the USA?  Nobody really wanted to talk to me, even though I was speaking their language.
You need to build trust and the person-to-person contact is the best way to accomplish this.  Now that I … (2 comments)

international marketing: 3 Unique Niches for Building Your Business in 2019 - 11/24/18 12:21 PM
As a real estate agent, it’s pretty clear what you do – you help people buy and sell homes. But if you think about it, that’s a pretty broad statement.
There are lots of kinds of people and lots of kinds of homes. Sometimes, it can make a big difference in your marketing if you decide to niche. When you niche, you choose a small portion of the market and make it your expertise.
Many business owners – including Realtors® – really struggle with creating a niche because they’re afraid to lose customers. The reality is when your marketing is perfectly aimed, you get more of the right customers, and … (2 comments)

international marketing: Is Brexit Impacting US Real Estate? - 10/09/18 12:52 PM
Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty! The EU (European Union) and U.S. media gave the nickname Brexit to the “Bristish Exit” from the EU. On June 23, 2016 the people of the United Kingdom voted yes to a referendum leaving the European Union. 
Why? The residents decided that the benefits of belonging to the union did not justify the cost.
In March 2017 the UK Prime Minister Theresa May submitted Article 50 to the EU with six points. The EU gave a deadline until March 29, 2019 to negotiate the points.  The number one concern is: “The U.K. does not … (0 comments)

international marketing: Gaining the Global Edge - 08/08/18 11:22 AM
Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!As a Realtor®, you cannot serve the whole world. This approach is too broad – but you certainly can find your niche. Do you speak a second language? Do you have one country you love to vacation in? Do you have family in a country? Do you have a special interest in one country? 
Why should you start working with foreign buyers?The National Association of Realtors® (NAR) stated that foreign buyers purchased 121 BILLION Dollars in residential real estate from April 2017 – April 2018!  The top five countries purchasing residential real estate … (0 comments)

international marketing: Relationships with International Real Estate Agents - 11/19/17 03:44 PM
Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!A relationship does not happen overnight – locally or globally.
The first time I went to Germany as the liaison to Germany for the National Association of Realtors (NAR), no one wanted to talk to me. That’s because in many places, including Europe, real estate agents don’t do business the same way as we do. They don’t cooperate with each other.
You have to work hard to build a relationship and build trust. You have to understand their needs. There is a lack of inventory in many European cities.
If … (0 comments)

 
Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder (www.PrinterBees.com)

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

More about me…

www.PrinterBees.com

Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.


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