just listed postcards: Save Money With EDDM® for Just Listed and Just Sold
- 04/18/18 11:55 AM
Yesterday we talked about how to target your Just Listed and Just Sold postcards using demographics. That’s perfect if you’re buying a mailing list and doing a bulk mailing. However, there is another option as well.
Every Door Direct Mail® (EDDM®) can help you target everyone specific mail routes. It’s lower cost than traditional bulk mailing, and you don’t need access to names and addresses. You simply get everyone in that area!
Here’s why that’s perfect for Just Listed and Just Sold.
Build Listing Interest in A Geographic AreaPeople have a ton of reasons to consider moving out of an area. Maybe they want to get … (3 comments)
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just listed postcards: Target Just Listed and Just Sold Postcards With Demographics
- 04/18/18 11:19 AM
We’ve been talking recently about how Just Listed and Just Sold postcards can build your business. We’ve also shared a system for consistently using them to build interest in listings and build your reputation after a sale.
As you use the system, though, you’re probably wondering – who do you send the postcards to? One simple answer is to focus on the demographics of ideal buyers.
Who Wants This Home?As you consider sending out Coming Soon or Just Listed postcards, think about how to focus on the demographics of your ideal buyer. After all, if you work with investors participating in a 1031 exchange, they are going … (0 comments)
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just listed postcards: A System For Just Listed & Just Sold Postcards
- 04/13/18 01:24 PM
One of the comments I got on my recent post, “How Just Listed & Just Sold Postcards Build Your Business,” was very important.
He pointed out that direct mail is effective, but it’s important to know who to send to and when to mail.
I couldn’t agree more! Today I’m going to discuss the WHEN – a system for knowing when to send Just Listed and Just Sold postcards.
Next week, we’ll dive into two ways to decide WHO to send to.
Let’s get started on the Just Listed & Just Sold postcards system!
Step 1: Coming Soon PostcardsThe very first thing you want to do is build interest in … (1 comments)
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just listed postcards: How Just Listed & Just Sold Postcards Build Your Business
- 04/10/18 10:27 PM
What’s your system to build interest in your listings – and your brand?
Everyone has a listing system, but many are very haphazard. If you don’t have a specific listing checklist, you’ll want to create one. And if your checklist doesn’t include Just Listed and Just Sold postcards, you’ll want to add a few lines.
Why do Just Listed & Just Sold postcards matter so much? Find out below.
People Respond to Things They Physically SeeWhile it’s easy to send things out on social media – and that’s certainly one possible outreach – physical marketing really matters. People respond to things they can hold onto differently … (48 comments)
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just listed postcards: 3 Essentials of Marketing Real Estate Listings
- 07/11/17 08:19 PM
With summer in full swing, marketing listings is top-of-mind for many Realtors®. Listings are the core of many agents’ businesses, and it’s always useful to make sure you’re covering the essentials.
You want to move well beyond the “Put up a sign, put it in the MLS, and pray” strategy. Here are three essentials that will get your listing in front of the right buyers so you can close the deal!
Avoid Obvious ProblemsIt’s no secret that some listings sit for months due to completely avoidable issues. Pricing is one of the biggest. A home should be priced appropriately for its condition, location, … (6 comments)
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just listed postcards: Incentives for Listings Beyond Price
- 03/21/17 12:26 PM
You’ve got a great listing and it’s priced right, but it simply isn’t getting the attention you know it deserves. What do you do to drum up more customers?
There are a lot of answers to that question, but there’s one you may not have thought about: adding additional incentives to the sale.
Builders use incentives to sell new construction all the time, but Realtors® often skip this tactic when it comes to reselling a home later. Thinking outside the box regarding incentives may be exactly what you need to sell homes quickly at top dollar.
Closing CostsSince many buyers will be cash-strapped after … (1 comments)
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just listed postcards: Making an Impact With Real Estate Postcards
- 02/02/17 12:48 PM
Effective real estate marketing never focuses on a single channel. While having online marketing strategies is great, it will be far more powerful if combined with print marketing and in-person outreach as well.
Real estate postcard marketing is a vital way to farm a neighborhood, introduce new listings, and share useful information with prospects. There are so many ways to reach out with postcards, and there’s far less competition in the mailbox than the inbox!
Real Estate Postcard Marketing With EDDMEvery Door Direct Mail, or EDDM, is a huge benefit for Realtors® because it allows you to use postcard marketing without having to buy … (0 comments)
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just listed postcards: The Importance of Print Marketing for Listings
- 08/17/16 03:42 AM
Some Realtors® will tell you that printed marketing for listing is a waste of time. Good! Let them think that. The more Realtors® that think that way, the more opportunity that will open up for you.
While everyone else is clamoring for web space and billboards, there is still a perfectly good space that people see every day: Their mailbox.
Here’s why print marketing is still a valuable tool.
Many Realtors® Have Written It OffThe newer generation has stepped away from taking this seriously, so the amount of printed real estate materials out there right now has never been lower. It’s also very seldom … (1 comments)
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just listed postcards: Best Practices for Just Sold and Just Listed Postcards
- 06/30/16 01:12 PM
Today’s savvy Realtor® doesn’t just put the Just Sold sign from the lawn, they also put it in every mailbox in the surrounding area. Does this actually work?
Yes. A lot of Realtors® have seen great success and used these Just Sold or Just Listed cards as a new way to generate leads. But like any marketing tactic, you need to be smart and systematic in how you roll it out.
Here’s a 4-point plan to follow:
Just Sold and Just Listed Postcards Phase 1: Coming SoonGet your list and send out a postcard to create a buzz before the property is actually listed.
Where … (10 comments)
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just listed postcards: How to Make Your Real Estate Listings Stand Out
- 03/30/16 08:04 AM
There’s nothing more important that making you real estate listings stand out, especially in a market flooded with competition.
But…how can you do this?
Is there a special formula or strategy to follow that will guarantee results?
Yes and no – while it’s difficult to choose one strategy that’s guaranteed to work for everyone, there are a LOT of little things you can do to really make your real estate listings “pop” and stand out from the crowd.
To help you out, we’ve put together a list of our favorites – give some of these ideas a try today!
Showcase the Home with a Virtual TourWhat … (2 comments)
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just listed postcards: 3 Strategies to Make the Most of Postcard Marketing
- 08/25/15 04:33 AM
Many Realtors® know they should use postcard marketing to build their business, but some don’t know how to make it count. Since postcards cost money to buy and mail, it’s important to get the most bang for your buck. Here are three ways to do it.
Before we get going, just an FYI – Printerbees is currently doing their biggest postcard sale EVER! Get 1000 color postcards for only $99, with free shipping! Order online before August 28, 2015, and use coupon code 1000FOR99.
Use Postcards to Build Name RecognitionDoor knocking is a great way to meet people in your target neighborhood, but postcards can keep … (4 comments)
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just listed postcards: More Than 50 New Real Estate Farming, Just Sold, Just Listed Postcards
- 03/04/13 08:25 AM
If you haven't been by the PrinterBees Real Estate Marketing Home page, it's a great time to "buzz on by"! The designs are FRESH, new and have never been seen before. Be the first Realtor® in the area to begin marketing with these awesome new farming postcards!
Thousands of Realtors® across the country are using PrinterBees for their real estate marketing because:
The service is really amazing The design work is all done by professional graphics designers AT NO ADDITIONAL CHARGE.
Provide your information, upload your images and wait for a proof! Yes, you're allowed to make changes. The marketing looks … (9 comments)
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just listed postcards: What a trip to the car dealership can teach you about real estate marketing
- 12/04/12 08:29 AM
Have you ever walked on to a car lot and asked how much a car costs? What was the answer you got? I bet they didn't answer your question directly, they never do, because in all reality the cost of the car won't be the determining factor of whether you purchase the car or not. If you've gone car shopping before, you know as soon as you identify a car you like, you are quickly introduced to the finance manager to start working numbers, because he/she is the one who will actually make the deal happen. When the finance manager begins … (6 comments)
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just listed postcards: Secrets Top Agents DON'T Want You To Know About Their Marketing Plans
- 10/30/12 12:57 AM
One of the best ways to continue to build and ramp up a real estate business is to do continuous marketing (obviously), BUT doing the right marketing at the right time to the right audience is the secret recipe for marketing some agents are still trying to figure out. I hope this serves as a shortcut to figuring it out and helps you find the fast track to building the type of real estate business you dream of and desire for yourself.
Sending out Just Listed/Now Pending/Just Sold postcards in a neighborhood where you have transaction activity happening will help build … (0 comments)
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just listed postcards: I keep promising myself that I am going to get those just listed postcards out...
- 01/14/11 09:08 AM
And I just can't seem to get around to it every time I get a listing.
How many times I have heard this statement from both my friends that are Realtors and our clients! When my friends are Realtors tell me this, it kind of makes me crazy. After all, they only need request for us to handle it and WE WILL! I'm never really sure what the "real reason" is they aren't moving forward and just "doing it"! What is it that is really standing in their way?
I have come to the conclusion that it is simply overwhelming to most … (0 comments)
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just listed postcards: Im freaking out because my farm hasn't seen anything in three weeks!
- 01/04/11 10:19 AM
"i'm Im freaking out because my farm hasn't seen anything in three weeks!" is what one of our clients said to us today. This is someone who "gets it". They understand that the only way to truly survive in this business for the long haul is to stay consistent with mailing to her farm and her database.
This client has mailed to her farm, the same farm...FOR TEN YEARS! Now that is dedication! If you want consistency in your business, you must have consistency in your marketing.
Here is the stats:
2% of sales are made on the first … (4 comments)
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just listed postcards: When did your past clients last refer you? Do they know your still in THE business?
- 10/18/10 08:54 AM
When is the last time your past clients heard from you? Do they even know if you are still in this crazy and difficult real estate business? Chances are that if you aren't mailing to them or doing something to stay in touch, they will forget you! Maybe they think you "threw in the towel" like so many agents have/did as the market became more and more difficult.
Now if your agent is your mom, dad, brother, sister, aunt, cousin, son, daughter or any other person that you are in REGULAR contact with on a personal basis chances are they MIGHT … (2 comments)
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just listed postcards: Eighty-one percent of sellers are likely to use the same agent again
- 08/24/10 11:57 AM
Eighty-one percent of sellers are likely to use the same agent again....64 percent of sellers choose their agent based on a referral...IF THEY CAN FIND YOU. These are very interesting facts and based on a study done by the National Association of Realtors.
It's true! over 80% of your past clients would use you again if they knew how to reach you. If your past clients knew how to reach you, they might also refer you out...Did you notice that 64% of sellers choose their agent based on a referral. Besides handling the transaction you already handled for them, when is … (2 comments)
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just listed postcards: Five Reasons To Do Short Sale Postcard Marketing...
- 02/17/10 11:06 AM
It works It gets the phone to ring It gets listings It got one of our clients FIVE LISTINGS! It works Just another quick message to pass along a success story with regards to marketing Short Sales - Pre Foreclosures. We have many clients ordering Short Sale Postcards and will always share the feedback we are getting with what is working.
One of our clients in Virginia mailed this postcard out to 3300 people and recieved many many phone calls...and FIVE LISTINGS!!!
We have also added three new Short Sale Postcard designs to help your short sale/pre-foreclosure business.
… (4 comments)
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just listed postcards: Update on Short Sale Postcards...Success!!!
- 02/04/10 11:55 AM
Because Real Estate Marketing is at the core of our business, we want to make sure we keep everyone updated on what is working. Anything we can to help make things easy on you in deciding about your marketing plans.
We received an email from one of our clients who mailed out only 500 of her Short Sale Postcards and picked up an astonishing 3 New Listings!!!
This agent is in Virginia and mailed out this postcard (It is design #14). She let us know of her success when she got back in touch to mail out more.
We are … (0 comments)
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Yesterday we talked about how to target your Just Listed and Just Sold postcards using demographics. That’s perfect if you’re buying a mailing list and doing a bulk mailing. However, there is another option as well.
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