lead generation: Why Use Physical Business Cards? - 09/22/19 07:55 PM
Today everything is going digital, including a lot of the ways we network and connect with prospects. We work on finding people online, posting Facebook ads, and more.
So is physical marketing worth it? Should you even bother getting business cards?
You might think I’m biased, but I promise I’m telling the truth. Here are three reasons to use physical business cards instead of relying on digital.
Not Everyone Uses Digital TechnologyI know this is hard to believe in a day when youngsters have abandoned Facebook because it’s “for old people,” but not everyone is comfortable with digital connections.
How are you going to connect with … (6 comments)

lead generation: Months of Blog Posts Ideas to Keep You Going This Fall - 09/15/19 08:42 PM
As the weather shifts, your business is probably shifting as well. You’re catching your breath from summer, but you don’t want to slow down.
One thing you can do to help build up your business and attract new leads is to keep consistent content flowing to your real estate website.
Fresh content targeting the right keywords will help your website rank more highly on Google so that you continue to attract prospects all year. Every time someone looks for real estate in your city or town, you want your website to come up!
Of course, a lot of us struggle to come up with … (3 comments)

lead generation: Creative Uses for Notepads - 09/11/19 09:17 PM
When you need to jot something down quickly, what do you grab?
If you’re like a lot of people, you’re not quite sure. Your note may end up on a napkin, a receipt, or a page of newspaper. You may even grab an entire piece of paper from your printer to make a simple, small note!
That’s why branded notepads are such a powerful giveaway. They help people answer the question, “Do you have something to write that on?” with a confident yes!
What you might not realize is that notepads are also very effective in other ways. Here are some creative options for … (19 comments)

lead generation: Is This Mistake Hurting Your Business? - 09/02/19 01:27 PM
There’s a mistake I see a lot of real estate agents make, especially early in their career.
It’s an easy one to make, honestly. Here it is:
They rely on their broker to be their brand.
They don’t worry about making a personal Me, Inc. brand. Instead, they focus on being a Keller Williams agent, or a Century 21 agent, or a BHG agent.
What’s wrong with that? Simple – if (or more accurately, WHEN) you change brokerages, you have to start completely over.
The Importance of a Personal BrandRealtors® change brokers/brands on a regular basis. You might decide that your broker’s commission split isn’t up … (13 comments)

lead generation: How to Grow Your Real Estate Business This Fall - 08/29/19 02:21 PM
In most parts of the country, school has started and life has returned to a more predictable routine. Your business may be settling down too.
Congrats – you made it through another busy season!
Now is the perfect time to step back and see what worked and what you want to improve for the next go-round. And, of course, business isn’t over! You hopefully have more leads coming in and more business going on throughout the year.
However, as things slow down, it’s a great time to double down on your marketing to continue growing your business. Here are some great tips to try.
Keep … (1 comments)

lead generation: Where Are Your Leads Coming From? - 07/07/19 09:40 PM
Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!Have you questioned yourself on how to get the best leads? Is it spending money for Realtor.com or Zillow leads? Is hiring a virtual assistant to make cold calls worth it for you?
Or do you market For Sale By Owners (FSBO) or Expired Listings? Maybe you rely on printed ads, postcards, flyers, newsletters?
A lot will depend on your budget. On the other hand you should spend a certain percentage of your income on advertising because you are running a business.
The correct answer will be different for each one … (9 comments)

lead generation: 3 Fun Ways to Use Your Business Cards This Summer - 07/03/19 01:57 PM
Are your business cards doing the work they were designed for… or are they sitting on your desk, gathering dust?
Don’t be embarrassed, it happens to the best of us. Fortunately, there are ways to get those business cards out of your office and into the hands of your prospects.
Are you ready? Try these three fun tips.
As a Raffle CardSetting up a raffle so that your prospects can win something fun (while also providing their information)? It’s a great way to get people on your mailing or email lists.
If you are, you’ll need raffle tickets that will let the prospect know if they’ve won … (18 comments)

lead generation: Turn Incoming Calls Into Business - 06/30/19 11:33 PM
Buyers and sellers cite responsiveness as one of the real estate agent qualities they value the most. Successful real estate lead generation and conversion depend on this quality.
Even though more than 90% of real estate firms have websites to feature their services, listings, and generate leads. A survey showed that only 44% of brokerages answer prospect inquiries.
Are you reaching out to every lead you receive or generate? Maybe you get back to your prospects when it’s too late or don’t have enough time to answer all your calls. However, you can turn your calls and leads into business with the right strategy.
While you may have to invest … (2 comments)

lead generation: How to Become a Neighborhood Expert - 06/26/19 06:36 PM
As a Realtor®, you know that becoming the go-to agent in a neighborhood is challenging. It all comes down to implementing the right marketing plan. You need a strong marketing mix that allows you to connect to your prospects in a variety of ways.
If you serve huge markets like Dallas, New York, Chicago, and other metro areas, you might be struggling to become a local expert. While the competition may be tough, setting your ground is easier than you think.
Don’t know where to start? We’ve got you covered. We’ll tell you everything about the best strategies to become the go-to agent … (4 comments)

lead generation: Setting Up a Successful Multi-Channel Marketing Strategy - 06/14/19 10:06 AM
How do you connect with prospects to create customers? 
If you’re successful in real estate, you don’t have only one answer to this question. You already know that you need to meet people where they are, and you also know that people spend time in multiple places both online and in daily life.
The more often someone sees your marketing message, the more they will internalize that you are a successful and reputable professional. That brand recognition will go a long way when they decide to buy or sell a home.
There are two keys to setting up a successful multi-channel marketing strategy – consistency and meeting … (0 comments)

lead generation: Ideas for Summer Marketing - 06/11/19 09:57 PM
It’s summer, and that means warm weather and LOTS of people getting ready to buy or sell a house. This means you’re probably pretty busy and you might be tempted to push marketing to the back burner.
Don’t do it!
You may feel like you don’t “need the leads” right now, but the truth is that consistent marketing leads to consistent business. If you keep up your visibility and continue to build your brand throughout the summer, it will make things easier in the slower months.
What can you do that won’t take too much time? Here are some ideas.
Keep the Postcards GoingSending a … (1 comments)

lead generation: Need More Clients? - 05/10/19 09:59 AM
Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty! 
Looking for more clients? Here are some tips that may help you:
Research your last 10 clients: where did they come from? Personal Referral? Other agents? Past Clients? Social Media? Paid lead generation? Wherever the majority of your past 10 clients have come from, double the effort! It works!
ReferralsCall all your past clients and say, “I am analyzing my business, and I realize I have not asked you, who you may know who could use my service?”
Ask for referrals often.
What if you call someone who tells you that they … (2 comments)

lead generation: 5 Fun Ways to Network as a Realtor - 04/30/19 09:28 PM
Working in real estate means that you constantly need to be looking for new leads. Networking can be a great way to do that.
Now before you click away, remember that networking doesn’t have to mean stuffing meetings where you hand out dozens of business cards and never hear from anyone. Instead, it can be a lot more fun.
Here are some ideas for how to network – and enjoy it!
Playing SportsIf you are athletic, one of the best places for you to network is on the court or field. Believe it or not, by participating in sports leagues you can make a … (13 comments)

lead generation: How You Can Connect With Real Estate Agents Around the World - 04/24/19 06:43 PM
Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!Why would you want to start connecting with foreign real estate agents?
Because during the past 12 months foreign buyers have purchased 266,800 residential properties (NAR statistic) in the U.S.
When I was first appointed to be the President’s Liaison to Germany and I went to attend their annual meeting, the agents asked me: Why are you coming from the USA?  Nobody really wanted to talk to me, even though I was speaking their language.
You need to build trust and the person-to-person contact is the best way to accomplish this.  Now that I … (2 comments)

lead generation: Using Thank Yous to Win Business - 04/02/19 07:46 PM
Do you say “Thanks” enough?
If you’re like most of us, you probably don’t. There are so many times when someone does something for you that you end up taking a lot of it for granted.
Because we all do this, a sincere “Thank you” can really make a big impression on someone. This is even more true if you put it in writing.
How can you use the power of thanks to boost your business? Here are some tips.
Send a Thank You After a Listing PresentationWhen you’re looking for a job, you’ll get advice to send a thank you after your interview. It’s a way of saying you … (25 comments)

lead generation: Three More Niches That Can Add to Your Business This Year - 02/24/19 07:07 PM
I recently talked about three niches that can help you build your business in 2019. However, there are far more than three places to focus.
Here are three more ideas for choosing a smaller portion of the market to make into your expertise. Remember, you don’t need to worry about losing customers – instead, you’ll attract more of the right customers!
Green or Eco-Friendly HomesTaking care of the environment is an important focus, and technology has advanced so that homes have a smaller impact than ever. From solar panels to rain barrels and green building materials, there is a significant market for these homes.
People love not only buying … (1 comments)

lead generation: Books that Make an Impact: The Go-Giver - 10/30/18 06:58 PM
I’ve been thinking a lot about how to build authentic, REAL relationships. It seems that our technology is making us more distant from each other rather than more connected.
Unfortunately that makes our business harder than ever. Not only do we need to build real relationships, but we are also asking people to trust us with one of the biggest transactions of their lives.
In the midst of pondering this, a friend told me about an incredible little book called The Go-Giver. It’s one of those parable-style books that sounds like a fictional story but has powerful lessons.
This book really made a difference in … (7 comments)

lead generation: How to Build Your Real Estate Business with Referrals - 07/24/18 01:23 PM
One of the best marketing resources you have in real estate is the confidence of past clients. Recommendations from friends and family are the most credible form of advertising for consumers around the world.
So how do you harness this powerful resource to grow your real estate business? You have to have a system and be consistent with it.
Here are some other tips to help you generate more referrals!
Be Specific
One important tip is to always ask a specific question. Instead of, “Do you know anyone who..?” ask something like, “Do you know any other parents who..?” Or “Do you know anyone at work who…?”
This … (5 comments)

lead generation: Build Your Business With Free Moving Handouts! - 06/24/18 07:31 PM
Tis the season… and I don’t mean Christmas! It’s moving season, and it will last all the way through August. If you don’t build your business now, when will you?
One of the best ways to build your business is to give free, useful handouts to your prospects. You can do this in many, many ways. No matter how you do it, you’ll be planting the seed of moving soon the in the prospects’ minds and sharing your information at the same time!
Here are some ideas – and a FREE HANDOUT for you to print off and use this summer! (Scroll Down … (2 comments)

lead generation: Turning “Nos” into a “Yes” - 12/11/17 06:39 PM
Do you hate being told no?
Most of us do. It’s frustrating. It means that we don’t get what we want – at least not right away. From the time we’re two years old we don’t want to hear “No.”
Unfortunately, in the real estate business you hear “No” a lot. How do you handle it? The good news is that you don’t have to simply walk away. You can turn a “No” into a “Yes.”
No is a Knee-Jerk ReactionMost people will say “No” to anything as a first reaction. Are you shopping in a store, and an employee asks if you need help? “No.” … (4 comments)

Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder (www.PrinterBees.com) Rainmaker large

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

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Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.




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