listings: Can You Explain Your Commission? - 10/07/19 06:38 PM
The internet has multiplied competition in real estate. Instead of competing against Realtors® from your immediate area, you’re competing with folks from all over the state and even country offering to help buyers and sellers.
As a result, there’s been downward pressure on commissions. A lot of agents are offering extremely low commissions – of course, for cut-rate service. But that can be hard to see when you’re a seller fearful of costs.
As a professional full-service Realtor®, what can you do to help sellers understand your value – and your commission?
Here are some tips.
Explain the Commission SplitSome sellers think that if they … (17 comments)

listings: Where Does YOUR Business Come From? - 05/26/19 04:31 PM
I was recently delighted to see the following question posted in a real estate agent group I participate in. The question was, “Where did your last listing come from?”
There were over 400 answers! It is a wealth of information about how Realtors® get business today. Since you’re not in the group, I wanted to share the most common answers with you here.
If you’re not doing these things, you’re missing out! Why not get listings in the same ways that work for other agents?
Sphere of InfluenceThe hands-down winner was sphere of influence (SOI) and referrals from the sphere of influence. Very simply, building and expanding … (2 comments)

listings: What Home Renovations Help a Listing Most? - 05/13/19 10:16 PM
As a Realtor®, you’re used to giving advice. People ask you everything, and if they’re your clients they have even more questions for you.
Are you ready to give the right advice to your listing clients? They need to know what it takes to sell their home quickly and for the best price. While some of the tips and low-cost improvements are timeless, others may be different than they were 10 or even five years ago.
Here are the home renovations that will make the most difference to your listings. Encourage your sellers to take these steps!
Insulate the AtticNo matter where you live, … (2 comments)

listings: Need More Clients? - 05/10/19 09:59 AM
Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty! 
Looking for more clients? Here are some tips that may help you:
Research your last 10 clients: where did they come from? Personal Referral? Other agents? Past Clients? Social Media? Paid lead generation? Wherever the majority of your past 10 clients have come from, double the effort! It works!
ReferralsCall all your past clients and say, “I am analyzing my business, and I realize I have not asked you, who you may know who could use my service?”
Ask for referrals often.
What if you call someone who tells you that they … (2 comments)

listings: Five Easy Curb Appeal Ideas for Your Listing Clients - 07/17/18 11:18 AM
As a Realtor®, you know that the fastest way to spruce up a listing and get more offers is to boost curb appeal. Unfortunately, your listing clients may not want to spend dozens of hours in the yard – especially in the hot summer.
The good news is that there are quick and easy curb appeal projects that your listing clients can readily do in a weekend. Getting more buyer interest and thousands of extra dollars is all the motivation they’ll need.
Here are five simple projects to suggest.
Beautify the MailboxYou can’t get much more simple than this! What homeowners don’t realize is that an … (2 comments)

listings: What to Share on Social Media This Spring - 03/27/18 05:31 PM
Marketing works best when you have a marketing mix that incorporates different types of outreach and relationship building.
Print marketing is a major focus here at Printerbees (for obvious reasons!) but we want to help you with your whole marketing mix, including your website, blog, and social media.
So what can you share on social media this spring to engage with your followers and help them reach out to you for help with real estate?
Helpful Seasonal Tips and TricksSpring is a time of change, and for many homeowners, that means they need to start doing seasonal work. This can be anything from cleaning to planting a new garden.
So think … (3 comments)

listings: Great Pop-By Ideas for Summer - 06/06/17 11:56 AM
The weather is warm, the flowers are blooming, and people are outside. It’s the perfect time to prospect door to door! When you meet people at their home in their neighborhood, you have an opportunity to connect with them more deeply than you do on social media and email. There’s just nothing that replaces face-to-face interaction.
To encourage you all to reach out by doing pop-bys, I thought I would share a roundup of my favorite pop-by ideas for summer. Grab one of these or let the ideas spur your own creativity. As long as you get out there and meet folks, you win!
Summer … (2 comments)

listings: How to Help First-Time Sellers Through a Sale - 06/03/17 04:20 PM
Winning a listing is always exciting because many Realtors® see them as the bread and butter of real estate. However, you can end up putting in a lot of extra time if you’re working with a first-time seller. You certainly don’t need to shy away from these listings, but it does help to have a plan. Here are some ways you can help a first-time home seller through the process.
Help Them Handle Emotional AttachmentA first-time seller is parting ways with a home that has hosted a huge part of his or her life. While people move apartments frequently, many homebuyers forge … (2 comments)

listings: The Art of the Deal: Marketing to FSBOs - 05/30/17 10:39 PM
When I see a FSBO sign in someone’s yard, I always feel a bit sorry for them. Not in a condescending way, simply because I know they are leaving money on the table. And because I know they are getting themselves in over their heads.
Homeowners don’t seem to understand everything it takes to close a deal. I think that represents a huge marketing opportunity as you reach out to FSBOs this summer. Letting a seller know who has to be involved in a home transaction and what it takes to make things go smoothly can really open their eyes.
First Part of … (2 comments)

listings: Taking Zestimates to Court - 05/15/17 10:21 AM
Well, it finally happened. I had guessed that Zillow would eventually run into trouble with its estimates since the error rate is 5% or more on most homes. Given that the median sale price of a home in May 2016 was $230,000, Zillow costs people $11,500 or more per home.
5% may sound modest, but keep in mind that 25 percent of the time Zillow is off by 10%, and ten percent of the time they are off by 20% or more. That can represent an enormous amount of money.
Of course, Zillow claims that their estimates don’t cost anyone money, after all, it’s just an … (3 comments)

listings: Creative Ways to Market Real Estate Listings - 03/24/17 08:34 AM
For some reason, spring always gets me thinking about listings. It must be the warm weather and the fact that the busy season for real estate is just around the corner.
Marketing for real estate listings is something that you can develop a system for. You can make sure you always take certain steps to get the word out – Just Listed postcards, open houses, letting other Realtors® know about the property, and so on.
But I like to think outside the box too. So today, I’m sharing some creative ways to market your listings this spring.
Offer an Immersive Neighborhood ExperienceBuyers looking at real … (26 comments)

listings: Advice Your Sellers are Getting: The Good, Bad, and Ugly - 01/13/17 06:03 PM
Interested in advice your buyers are receiving? Check out the previous post!
Do you shudder when you see some of the advice that’s given to people about to sell their homes? You’re not alone. A lot of the advice given to sellers would be laughable if it weren’t so damaging.
Fortunately, it’s not all bad. Some of the advice sellers get is actually helpful. Regardless, being a great seller’s agent means knowing what your prospects are being told and how to respond to common misconceptions, questions, and concerns.
To help you, here’s a list of common advice sellers are getting and how to be ready … (1 comments)

listings: Two Unique Ideas for Open Houses - 12/15/16 01:10 PM
I’ve heard a lot of Realtors® say that open houses simply don’t work. Open houses have also been under fire due to safety issues.
However, I like to keep an open mind, and I recently discovered two unique ideas about how to maximize the impact of an open house. Both of these come from Realtors® who are actually doing them. I’d love your opinion – would you conduct an open house this way?
Limit to One Open House & Create an Offer DeadlineHaving endless open houses is not only a hassle for the agent and homeowner; it creates absolutely no urgency on the … (8 comments)

listings: Prove the Value of Your Commission in Any Market - 10/13/16 08:29 AM
In some areas of the country, real estate is moving very quickly. Unfortunately, with a strong seller’s market, there’s a lot of competition among Realtors® for listings. As a result, many Realtors® feel a lot of pressure to cut commissions in order to win business.
Of course, your commission is your livelihood, and once you cut it for one customer other will find out and expect the same. So how do you keep from cutting your commission in a seller’s market – or any market?
The simple answer is to show clearly how your commission is used to benefit the homeowner. Also, don’t be afraid to … (2 comments)

listings: Are You Safe as a Realtor®? - 09/21/16 09:53 AM

September is Realtor® Safety Month, so I want to ask you – are you safe as a Realtor®? There are a lot of areas where safety plays into real estate work. You can help your sellers stay safe, you can keep yourself safe during showings, and most of all, you can keep yourself from being a target.
How to Avoid Becoming a TargetYou survive 100% of the attacks that don’t happen, so focus first on preventing yourself from being a target. Criminals are generally focused on opportunity, and go after victims that give them the best opportunities. With that in mind, here … (24 comments)

listings: How to Write a Listing That Sells FAST - 09/07/16 01:58 PM

You know that listings are important, but did you know that a single word can cost you thousands of dollars?
A recent report, Zillow Talk: Rewriting the Rules of Real Estate studied 24,000 listing and discovered that certain keywords tend to sell for more than expected.
“Bottom-tier homes described as luxurious tend to beat their expected sale price by a whopping 8.2 percent,” said the report’s authors, Spencer Rascoff and Stan Humphries.
“Top-tier homes described as captivating tend to beat theirs by 6.5 percent. That means, if your home’s estimated home value is $110,000, but your listing includes the key word ‘luxurious,’ you could pocket an … (2 comments)

listings: The Pros and Cons of Open Houses - 07/07/16 08:39 AM

Are open houses overrated? This is a hotly debated topic among today’s Realtors®.
In terms of selling tools, is it dynamite or a dinosaur? There is certainly merit to both sides of this argument. So let’s examine the pros and cons of using the open house to sell a home in today’s marketplace. 
Pro: Some Say It Gives More Exposure to the HomeMany purists still swear that properly staging the home and bringing people into to it during an open house remains the best way to showcase it.
They swear by the effect of someone walking through a beautiful home and envisioning their future, … (0 comments)

listings: Price it Right - The Importance of Real Estate Values - 04/15/16 07:09 AM

The price. It’s the first thing buyers notice, and the last thing sellers worry about before they go to sleep.
As a Realtor®, you know that it’s your job to get your client the best price possible. But it’s important to follow the right advice as to how to get there, and set real estate values properly.
The Dangers of Pricing Too LowSome would say that the right price is the one that makes the sale. There are some elements of truth there, but it doesn’t tell the whole story.
The reality is if you aim too low based on surrounding real estate values, … (0 comments)

listings: How to Make Your Real Estate Listings Stand Out - 03/30/16 08:04 AM

There’s nothing more important that making you real estate listings stand out, especially in a market flooded with competition.
But…how can you do this?
Is there a special formula or strategy to follow that will guarantee results?
Yes and no – while it’s difficult to choose one strategy that’s guaranteed to work for everyone, there are a LOT of little things you can do to really make your real estate listings “pop” and stand out from the crowd.
To help you out, we’ve put together a list of our favorites – give some of these ideas a try today!
Showcase the Home with a Virtual TourWhat … (2 comments)

listings: The Top 3 Ways to Advertise Houses for Sale - 03/25/16 04:01 AM

We all know how important it is for the houses you list to sell quickly. And not only do you want them to sell quickly, but you’d like them to also sell for top dollar.
However, when it comes to figuring out the best ways to advertise your various houses for sale, the whole process of trial-and-error can take quite a long time – time that you don’t necessarily have.
So…are there any tried and true advertising tips that seem to work better than others right from the beginning?
To help answer this question, we’ve put together a list of our top 3 ways … (2 comments)

Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder ( Rainmaker large

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

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Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.




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