local marketing: How to Become a Neighborhood Expert - 06/26/19 06:36 PM
As a Realtor®, you know that becoming the go-to agent in a neighborhood is challenging. It all comes down to implementing the right marketing plan. You need a strong marketing mix that allows you to connect to your prospects in a variety of ways.
If you serve huge markets like Dallas, New York, Chicago, and other metro areas, you might be struggling to become a local expert. While the competition may be tough, setting your ground is easier than you think.
Don’t know where to start? We’ve got you covered. We’ll tell you everything about the best strategies to become the go-to agent … (4 comments)

local marketing: Marketing in the Neighborhood – Online! - 06/14/18 06:02 PM
If you’re well-versed in online marketing, you probably know that “local marketing” is different than general targeted marketing.
When you do normal targeted marketing, you are looking for your ideal client online. With local marketing, you’re looking for folks in a specific geographic neighborhood.
The good news is that social media makes local marketing easy – so you can combine it with your mailings for a localized one-two punch!
Finding the Neighborhood OnlineHow do you find people in your farm area or target market online?
Nextdoor is one site that allows you to connect with people from a specific neighborhood. It’s growing very quickly, and many … (2 comments)

local marketing: 5 Incredible Ways to Use Real Estate Videos - 06/30/16 01:31 PM

Realtors® who think videos are the future are already a step behind. Videos are one of the most important marketing tools you need to be doing right now. And you need to be doing them well.
Consider that:
9% of marketing professionals worldwide name video as the type of content with the best ROI Shoppers who view videos are 81X more likely to purchase than non-viewers. Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. Convinced yet? Ok, let’s take a look at 5 ways any Realtor® can leverage videos for their … (2 comments)

Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder (www.PrinterBees.com) Rainmaker large

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

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Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.




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