marketing listings: A Lesson From Rick Pitino – Why Homes Don’t Sell - 03/11/20 12:02 PM
I saw an interesting article the other day about Rick Pitino’s Indian Creek Mansion. He’s been putting it on and off the market for 10 years – so why hasn’t it sold?
Like most mansions, it’s not for a lack of amenities. But it is falling prey to some of the common problems that home sellers have – no matter how big the house is.
So whether your next client is selling a $20 million mansion or a $250,000 ranch home, help them learn from Rick Pitino’s mistakes so their home can sell quickly and profitably.
Sometimes It’s the ViewIt’s very hard to imagine that … (4 comments)

marketing listings: How to Enhance Curb Appeal in the Winter - 11/07/18 09:40 PM
Getting listings photographed, marketed, and ready to show is challenging at any time of year, but the winter can seem especially difficult.
In much of the country, winter is a drab and dreary season. It’s often marked by bad weather, frigid temperatures, snow, and ice.
While your first priority is to make sure the walk and porch are clear and safe, there’s more to consider as well. How do you make a home look amazing – with excellent curb appeal – when it’s wintertime? Here are a few great ideas.
Take Advantage of HolidaysTasteful holiday decorations can really make a house look and feel … (2 comments)

marketing listings: Four Ways to Make Your Open House Stand Out - 08/17/18 12:27 PM
Do you still use open houses to promote your listings?
If you’re in most real estate markets, the answer is definitely “yes.” People are used to it, expect it, and it remains the best way to market to both buyers and buyer’s agents at the same time.
Still, an open house can be a real flop if you don’t work to make it stand out. Here are some ideas that can help!
Make it an EventIf you want to draw additional people to your open house – or give Realtors® a reason to stop by – make your open house into a fun event.
Can … (6 comments)

marketing listings: Maximize Your Marketing List With Segmentation - 05/08/18 11:53 AM
This post may contain affiliate links. We truly love, use, and recommend the best!
Marketing is a multi-faceted job. You have to be clear about what you do, who it benefits, and who you’d love to work with. Then, you need to figure out how to reach those people.
You have a lot of options with outreach. You can use social media, print mail, email, and much more. At PrinterBees, we recommend that you use a mix of these marketing approaches.
However, your message can never be one-size-fits-all. Instead, you have to tailor your marketing to your audience. And the best way to do that is through … (4 comments)

marketing listings: 3 Ways to Use Video to Promote Real Estate Listings - 10/07/17 04:02 PM
This post may contain affiliate links. We truly love, use, and recommend the best!If a picture is worth 1,000 words, a video must be worth a million. When you can take images, sound, and a clear understanding of space and dimension and put it all in one package, you can’t lose.
If you have been avoiding video because you think it’s too difficult or too expensive, I’m about to change your mind. Cell phone cameras have been increasing in quality, and people’s enjoyment of less-professional “raw” video is increasing.
Whether you want to invest in professional video or use a Facebook Live, there … (3 comments)

marketing listings: 3 Essentials of Marketing Real Estate Listings - 07/11/17 08:19 PM
With summer in full swing, marketing listings is top-of-mind for many Realtors®. Listings are the core of many agents’ businesses, and it’s always useful to make sure you’re covering the essentials.
You want to move well beyond the “Put up a sign, put it in the MLS, and pray” strategy. Here are three essentials that will get your listing in front of the right buyers so you can close the deal!
Avoid Obvious ProblemsIt’s no secret that some listings sit for months due to completely avoidable issues. Pricing is one of the biggest. A home should be priced appropriately for its condition, location, … (6 comments)

marketing listings: Incentives for Listings Beyond Price - 03/21/17 12:26 PM
You’ve got a great listing and it’s priced right, but it simply isn’t getting the attention you know it deserves. What do you do to drum up more customers?
There are a lot of answers to that question, but there’s one you may not have thought about: adding additional incentives to the sale.
Builders use incentives to sell new construction all the time, but Realtors® often skip this tactic when it comes to reselling a home later. Thinking outside the box regarding incentives may be exactly what you need to sell homes quickly at top dollar.
Closing CostsSince many buyers will be cash-strapped after … (1 comments)

marketing listings: Advice Your Sellers are Getting: The Good, Bad, and Ugly - 01/13/17 06:03 PM
Interested in advice your buyers are receiving? Check out the previous post!
Do you shudder when you see some of the advice that’s given to people about to sell their homes? You’re not alone. A lot of the advice given to sellers would be laughable if it weren’t so damaging.
Fortunately, it’s not all bad. Some of the advice sellers get is actually helpful. Regardless, being a great seller’s agent means knowing what your prospects are being told and how to respond to common misconceptions, questions, and concerns.
To help you, here’s a list of common advice sellers are getting and how to be ready … (1 comments)

marketing listings: Copywriting: Sell Real Estate With Your Words - 01/04/17 10:14 AM
Realtors® are often very focused on having great images in their marketing. They want the best pictures of the home and neighborhood to share on postcards, social media, and more.
There’s a good reason for that! Pictures tell a lot of the story when it comes to real estate marketing. As they say, “A picture is worth 1,000 words.”
But I’m going to create a new adage: “A picture with the right words is worth a million bucks.”
Let me explain.
What Words Do in Real Estate MarketingWhy do we use words at all in real estate marketing? We do it because the picture alone isn’t enough. … (0 comments)

marketing listings: Let Other Realtors® Help You Sell Your Listing - 01/01/17 07:03 PM
It’s always great to have help selling your new listing quickly to an interested buyer. Often, other real estate agents are your biggest allies. There’s a high likelihood that another Realtor® has a buyer client that’s interested in purchasing a home in the neighborhood you’re selling in.
In the past, word-of-mouth and relationship building were the only ways to access these buyers. You had to be fortunate enough to know the right person and have a good relationship with them. Fortunately, there are two other ways to find a real estate agent with an eager buyer.
Are you ready to let other Realtors® … (3 comments)

Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder (

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

More about me…

Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.




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