online marketing: Is Your Marketing Ready for 2020? - 10/08/19 06:21 PM
You know those (kind of annoying) people who are always ahead? That friend or relative who starts shopping for Christmas in May, and are finished before Thanksgiving? Or that person you know who starts watching Christmas movies in October?
Today I’m (kind of) going to be that person. Not about Christmas – that can wait until after Thanksgiving – but about your 2020 marketing plan.
Do you ever find yourself in the middle of a big rush thinking, “Man, I would love to plan my marketing, but I just don’t have time.
Guess what!? This is the time of year when you DO have … (2 comments)

online marketing: Setting Up a Successful Multi-Channel Marketing Strategy - 06/14/19 10:06 AM
How do you connect with prospects to create customers? 
If you’re successful in real estate, you don’t have only one answer to this question. You already know that you need to meet people where they are, and you also know that people spend time in multiple places both online and in daily life.
The more often someone sees your marketing message, the more they will internalize that you are a successful and reputable professional. That brand recognition will go a long way when they decide to buy or sell a home.
There are two keys to setting up a successful multi-channel marketing strategy – consistency and meeting … (0 comments)

online marketing: How Digital Marketing Can Boost Your Real Estate Business - 04/22/19 11:32 PM
We talk all the time about how important print marketing is, but we also stress that your print marketing should go hand in hand with a comprehensive marketing strategy that includes your website, email, and social media.
Handling all of that can be a challenge, but it’s easier when you plan ahead. Of course, you can also outsource some of the work.
How important is digital marketing? Here’s what you need to know.
People Live OnlineDo your clients know their neighbors? They may not! But you can bet they have hundreds of “friends” online, many of whom they talk to much more often than … (2 comments)

online marketing: 3 Steps to Find Your Perfect Marketing Mix - 07/17/18 11:09 AM
We talk frequently on this blog about your “marketing mix.” But what exactly does that mean?
Simply put, your marketing mix is the group of activities that you do to promote your real estate business and your brand. It’s called a mix because it incorporates a variety of strategies.
You may wonder what the best marketing mix is for your business. The good news is that it’s not hard to discover it.
Just follow these three steps!
Step One: Choose The Elements of Your “Mix”The first thing to do is choose your marketing mix from the three major categories. How many subcategories you choose will … (1 comments)

online marketing: Keeping Your Marketing on the Right Side of the Law - 06/08/18 02:37 PM
As you move into the busy season in real estate, it’s important to keep up your momentum so your marketing efforts stay strong. However, because your attention is divided more ways, it’s also more possible you’ll make a mistake.
Making a mistake in your marketing may be embarrassing, but it’s rarely a catastrophe. That is unless the mistake means your marketing crosses legal lines.
Here are some ways to keep your marketing legal as you work hard this summer!
Be Careful About Demographic TargetingWe all have target markets, but you need to be careful not to run afoul of the Fair Housing Act, as … (11 comments)

online marketing: Four Key Pages You Need on Your Real Estate Website - 06/03/18 05:36 PM
You’re supposed to have a real estate website. Okay… but what do you put on it?
If you’re one of the many Realtors® who simply uses their site as a digital business card, you’re missing a big opportunity.
At the same time, you don’t have to build a 20-page website to be successful. In fact, there are only four key pages you need.
Discover what they are below!
Key Page #1: About MeQuick fun fact – your home page should NOT be about you! It should be about your prospects’ needs and how you solve their problems.
So where do you get to talk about who you are, … (10 comments)

online marketing: How 280 Characters Impacts Twitter for Real Estate - 11/16/17 10:23 AM
Do you use Twitter for real estate marketing? It’s not something we’ve discussed here on the blog very often, mostly because there are so many social media options.
When using social media, it makes sense to focus on Facebook for targeting and Instagram for photos. However, that doesn’t mean Twitter is useless, especially now that they’ve expanded to 280 characters per post.
The Good: Using Twitter for Real EstateThere are quite a few features that make Twitter a good tool for real estate. You can find prospects, engage in conversation, and provide helpful information.
Finding ProspectsTwitter’s search feature lets you see what folks are … (18 comments)

online marketing: What to Write About on Your Real Estate Blog - 10/15/17 01:33 PM
This post may contain affiliate links. We truly love, use, and recommend the best!I hope you’re enjoying fall! In many parts of the country, this season is dominated by football, Halloween, and planning for Thanksgiving.
What about for you, as a Realtor®? It may be a slower season for you. What are you going to do to keep your business growing?
Can I make a suggestion?
Slower seasons are a great time to work on your real estate website and blog. By creating a bunch of helpful information now, you can have content to post during busier seasons.
But what do you write about? Here … (3 comments)

online marketing: One Easy Tool for Getting Real Estate Clients - 07/29/17 03:45 PM
This post may contain affiliate links. We truly love, use, and recommend the best!
A big portion of online marketing is related to getting visitors to your website. When you use social media, you don’t control the rules of what you can say or promote. So, instead, savvy Realtors® focus on using social media to bring prospects to their website.
On your website, you can display recent listings and recent sales. You can talk about your prospect’s concerns about real estate and develop them into clients.
But what do you do with website visitors who aren’t ready to buy or sell today? You need to get … (2 comments)

online marketing: Generational Marketing in Real Estate - 07/18/17 09:10 PM
Do you know who your best clients are? What generation do they belong to?
This is an important question because different generations have different ideas about success, money, communication, social media, and more. If you are targeting Baby Boomers, you will need to market much differently than targeting a Millennial.
When you understand the distinctions between generations, it will help you with marketing to various age groups in real estate.
Why do Generations Matter?A generation is a group of people born around the same time as each other. This set of individuals often shares important mindsets, preferences, and values.
Of course, people differ, and nothing … (15 comments)

online marketing: The Personal Side of Real Estate Social Media - 12/28/16 03:26 PM
Are you someone who mixes their personal Facebook page with their business contacts? If so, you’re not alone. There are a lot of benefits to showing your personal side to prospective clients and helping them understand that you’re a real person too, not just a professional.
However, as with everything, it’s important to practice moderation.
Mixing Business With Pleasure: What NOT to DoYou know how they say that even in casual relationships it’s best to avoid the topics of politics, religion, and personal morality? The same is true for your personal social media accounts that you also use for business.
I get it. There’s … (6 comments)

online marketing: How to Generate Leads from Your Real Estate Website - 11/16/16 08:59 AM
Everyone in real estate understands how important it is to generate leads. Without new leads you have no one to pitch your services to, which means no buyers or sellers and no money.
There are dozens of ways to generate leads. Some Realtors® do cold calling, many farm neighborhoods with print marketing, and others do social media outreach. In all of these efforts, the real estate website can sometimes be overlooked.
Your real estate website is available 24 hours a day, 7 days a week. You should make it one of your primary ambassadors. When you tie it in with your other marketing efforts, you … (0 comments)

online marketing: Instagram for Real Estate Just Got Even Better! - 11/11/16 04:36 AM
As you know, here at Printerbees we are all about helping you make your real estate marketing effective. We specialize in print marketing, and we know that a really great marketing strategies ties print marketing and digital marketing together into a whole.
One of our favorite digital platforms we encourage Realtors® to use is Instagram. We’ve written a few posts about it before, but there’s new breaking news!
You can now add links to Instagram Stories, allowing you to direct prospects to your real estate website!!
Here’s how to capitalize on this new development.
Take Advantage of Instagram for Real EstateInstagram is a great tool for real estate … (7 comments)

online marketing: Transform Your Real Estate Marketing with Facebook Ads - 10/27/16 09:26 AM
Are you using Facebook ads to their full potential? If you’re like 75% of respondents in a 2015 Inman survey, the answer is no.
That’s very unfortunate, because the leads you get from Facebook can be some of the best leads you get anywhere. They are highly targeted and, when done well, ready to buy.
If you’re ready to discover how to transform your real estate marketing with Facebook ads, you’re in the right place.
Go Beyond GeographyThe #1 mistake that Realtors® make in using Facebook ads is that they geographically focus their ad, but that’s all.
The power of Facebook ads goes far beyond simple geography. Facebook now partners … (3 comments)

online marketing: The Importance of a Personal Brand for Realtors® - 06/12/16 08:17 AM

Even if you don’t know exactly what a personal brand is, you know you want one. And you should.
Experts will forever debate the exact meaning of a brand. Is it a name? A logo? Something more, or something less?
Here’s the simplest version: when I say the name Nike®, the brand is everything that pops into your head next. It’s the swoosh logo, it’s Michael Jordan and Tiger Woods, and the phrase “Just Do It.” These are all things Nike® has done to build their brand and create a clear difference between them Reebok® and Under Armour®.
You don’t have billions of dollars … (0 comments)

online marketing: 10 Great Pinterest Board Ideas for Realtors - 06/06/16 09:19 AM

Popular social media platforms like Facebook, Twitter and Instagram can be great ways to both connect with clients and generate new leads.
But…what about Pinterest?
When you think about Pinterest, some of the first things that come to mind may be recipes and DIY craft projects, but did you know that Pinterest can also be a great resource for Realtors®?
It’s true.
Pinterest for Realtors® looks a lot like creating fun boards (something that, let’s be honest, you probably already do!) and centering them on specific areas, interests or styles that might appeal to potential clients.
The end game?
Potential clients will find and follow your Pinterest boards … (39 comments)

online marketing: Your Real Estate Marketing Materials Checklist - 01/27/16 07:44 AM

Today’s Realtor® needs to master both new-school and old-school forms of advertising. More importantly, it’s crucial that both forms play off of and complement each other.
To truly reach the most people possible, you need to work both online and off. So in an effort to help you plan your media attack, here is a checklist of marketing materials that all Realtors® need.
OfflinePost CardsReal estate postcard marketing is tried and true. A postcard campaign that is targeted for the neighborhood you want to dominate remains near the top of the list of strategies for several reasons. Postcards:
Are affordable Give you lots of space … (20 comments)

online marketing: Three Ways Realtors® Can Market in Social Media Without Going Nuts - 08/07/15 04:51 AM

Real estate marketing isn’t easy. It’s a simple fact – although you want to spend time on helping others buy and sell houses, you have to spend a significant amount of time standing out making sure people know you’re available.
When you throw social media into the marketing mix, it can get pretty overwhelming. Social media requires a lot of time and there’s a lot of pressure to be on EVERY platform. Unfortunately, this usually backfires – you end up with a poorly-maintained presence online, and are too stressed to give great service to the clients you do get.
So, here are three … (21 comments)

online marketing: 3 Essential Marketing Truths for Real Estate - 07/07/15 05:59 AM

When you get into this business, it can be very overwhelming. You can feel like you’ve got tons of tactics, rumors, and ideas about marketing flying around your head, but you don’t know what to grab on to. As a result, many new agents get paralyzed and do very little.
Even Realtors® who have been in this business a long time are susceptible to similar overload. The online marketplace has brought dozens of new platforms and “must do” marketing tactics. It’s easy to get overwhelmed and either ignore online marketing or do a little bit, and badly.
Obviously, neither of these scenarios is … (0 comments)

online marketing: How to Market to Millennials - 05/06/15 07:00 AM

Millennials are the age-range from 18-34 – today’s young adults and young professionals. They wield $1.3 trillion in annual buying power, and are incredibly diverse. Nearly 43% are non-white and 25% speaking a language other than English at home.
This is the generation most likely to be buying their first home, or expanding into a new home to accommodate a growing family. As a result, this demographic cannot be ignored by Realtors®. The question is, what’s the best way to market to millennials?
Recognize the Events that Shaped ThemMillennials are strongly shaped by the events of 9/11, as well as the general economic crash of 2008. Many of the … (4 comments)

Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder ( Rainmaker large

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

More about me…

Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.




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