online real estate marketing: Marketing in the Neighborhood – Online! - 06/14/18 06:02 PM
If you’re well-versed in online marketing, you probably know that “local marketing” is different than general targeted marketing.
When you do normal targeted marketing, you are looking for your ideal client online. With local marketing, you’re looking for folks in a specific geographic neighborhood.
The good news is that social media makes local marketing easy – so you can combine it with your mailings for a localized one-two punch!
Finding the Neighborhood OnlineHow do you find people in your farm area or target market online?
Nextdoor is one site that allows you to connect with people from a specific neighborhood. It’s growing very quickly, and many … (2 comments)

online real estate marketing: The 3 Fundamental Focuses of Real Estate Marketing - 01/17/17 09:50 PM
Do you feel like real estate marketing is complicated? Certainly there are a lot of various tactics, techniques, and activities involved in real estate marketing. But at its foundation, it’s simple.
There are actually only three fundamental focuses that make up real estate marketing. If you feel overwhelmed or don’t know where to start, consider taking just one step in each of these three areas.
#1: Print and Mail MarketingSome Realtors® consider print and mail marketing “old school,” outdated, and too expensive to pursue. The truth is, direct mail still outperforms digital channels by a significant margin.
There’s so much less competition in the mailbox than … (6 comments)

online real estate marketing: How Real Estate Websites Get Noticed - Get More Leads - 05/11/16 02:56 AM

Is your website making you money, or costing you money? The sad truth is too many real estate websites are there because the Realtor® knows they need one, but it actually shows no return on investment.
In reality, a well-designed website should be a lead generation machine. It should be one of your strongest sales tools.
If you’re not getting leads from your site, the good news is you can tweak your site to optimize it, without having to tear it down and building it again. It's just a fixer-upper.
Here are a few things you can do to help your website build your … (4 comments)

online real estate marketing: How Real Estate Websites Get Noticed - Build a Better Blog - 05/06/16 05:24 AM

Want a website that performs better than the other guys' real estate websites? Start by building a better blog than them.
The numbers prove that blogging drives success and performance. According to Hubspot:
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI Companies who blog receive 97% more links to their website Blogs have been rated as the 5th most trusted source for accurate online information The good news is there are countless Realtors® out there blogging on real estate websites, but only a small percentage of them are doing it correctly.
Here’s how to separate yourself from the pack.
Focus … (3 comments)

online real estate marketing: Real Estate Websites: Rock Your Online Property - 03/28/16 08:19 AM

Realtors® are masters of showcasing properties, but it’s ironic that so many struggle with showcasing themselves.
Think of your website as a property you’re trying to sell. You need to hold it to the same standards that you would ask your clients to. If something is great, sell it. If something is holding you back, fix it or eliminate it.
Here’s how to make your online property - your real estate website - as amazing as your sold properties.
Your Real Estate Website’s Curb AppealYour website’s first impression is as vital as any home’s facade. So make sure your homepage is the first place … (0 comments)

online real estate marketing: The Top 3 Ways to Advertise Houses for Sale - 03/25/16 04:01 AM

We all know how important it is for the houses you list to sell quickly. And not only do you want them to sell quickly, but you’d like them to also sell for top dollar.
However, when it comes to figuring out the best ways to advertise your various houses for sale, the whole process of trial-and-error can take quite a long time – time that you don’t necessarily have.
So…are there any tried and true advertising tips that seem to work better than others right from the beginning?
To help answer this question, we’ve put together a list of our top 3 ways … (2 comments)

online real estate marketing: 4 Tips for Those Just Starting in Real Estate - 02/01/16 07:15 AM

Getting started in any new industry is never an easy task. There’s always so much to learn, and often money is tight.
And with so many different marketing strategies and promotional ideas out there, how do you know which ones are worth investing in? How do you know what’s best to help you get started?
Real Estate is no different. Starting a new career as a real estate agent is fun and exciting, but can also be pretty scary and intimidating at times. Because of this, we’ve put together a list of 4 great tips for those just starting out in the business … (0 comments)

online real estate marketing: How to Create Effective Local Real Estate Marketing - 01/24/16 09:35 AM

You know that marketing your real estate business is critical to success – but what about local marketing? How should you go about marketing within your local neighborhoods? And does local marketing even really matter?
According to the statistics, it does matter.
It’s been reported that 18% of local searches done via a mobile phone lead to a completed sale within the day. Local searches are what drive 50% of mobile users to visit a particular store or business within one day of the search. When searching for local products, 97% of consumers use the Internet to search, as oppose to a phone book. If you haven’t thought … (4 comments)

online real estate marketing: Your Facebook Page Doesn’t Count – The Case for Realtor® Websites - 11/02/15 03:33 AM
Do you have a Realtor® website as the home base for your web presence? If not, you’ll want to read this article carefully. Unfortunately far too many Realtors® rely on a social media site – often Facebook – as their primary online platform. I’m here to give you some honest marketing feedback. Your Facebook page doesn’t count. Here are three reasons you really need a Realtor® website.
A Website Allows You to Make the RulesYou may not realize this, but when you use a social media platform, you are bound by their terms of service (TOS). The TOS is designed to be beneficial … (7 comments)

online real estate marketing: Five Ways to Be a Superstar Real Estate Agent - 08/19/15 05:36 AM

Real estate is a profession with a high attrition rate. Some of this can be attributed to lack of preparation – getting your real estate license is very easy, and the process isn’t set up to ensure that you’re qualified for this business.
However, many other real estate agents have the potential to be amazing, but they defeat themselves. Here are five ways to avoid washing yourself out of a great career – and to instead become a superstar real estate agent.
Combine Online and Offline MarketingNewer agents are very focused on online leads and online real estate marketing. That’s great, but the solid, … (2 comments)

online real estate marketing: 4 Ways to Connect Your Online and Offline Real Estate Marketing - 07/27/15 10:57 AM

I’m not sure if it’s just me, but it seems like the only thing you find when you look for real estate marketing strategies are online tactics. It’s not that SEO, social media, and other techniques aren’t important – they are – but I think that Realtors® are missing out on how online and offline marketing can work together.
You can use offline marketing tools, such as your business card, in-person meetings, farming, EDDM, and more to drive your online traffic. In the same way, you can use social media, email marketing, and other online tools to boost your in-person conversations. Here … (2 comments)

Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder ( Rainmaker large

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

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Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.




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