postcard marketing: 3 Keys to Succeeding With Goal Setting in 2020 - 01/04/20 10:34 PM
As a Realtor®, you’ve done a lot of work preparing for success in 2020. You may have even set some goals for your business and personal life.
However, did you set goals that will help you succeed, or goals that will result in failure?
Believe it or not, the way you set goals makes a huge difference in whether or not you succeed. Here are some tips that will help you set goals that work in 2020.
Be Specific With Your GoalsWe love to say, “2020 will be my best year ever!” but what does that actually mean? Best in what way?
If you don’t … (1 comments)

postcard marketing: Is Your Marketing Ready for 2020? - 10/08/19 06:21 PM
You know those (kind of annoying) people who are always ahead? That friend or relative who starts shopping for Christmas in May, and are finished before Thanksgiving? Or that person you know who starts watching Christmas movies in October?
Today I’m (kind of) going to be that person. Not about Christmas – that can wait until after Thanksgiving – but about your 2020 marketing plan.
Do you ever find yourself in the middle of a big rush thinking, “Man, I would love to plan my marketing, but I just don’t have time.
Guess what!? This is the time of year when you DO have … (2 comments)

postcard marketing: The Simplest Way to Increase Your Response Rate - 08/25/19 07:27 PM
Business relies on people responding to you. You need folks to share your post, respond to your email, click on your website, or complete a purchase.
Unfortunately, a lot of people don’t. Sometimes it’s because they don’t want to buy or sell a home right now. Other times, though, there’s another problem.
People don’t want to work hard to work with you. 
That is, if it’s hard to figure out how to get ahold of you, or it’s challenging to reply to your ads, you’ll lose the business.
The good news is that you can easily fix this problem and increase your response rate.
What Keeps … (1 comments)

postcard marketing: Organize Your Time: The Power of Time Blocking - 08/18/19 08:28 PM
Do you ever feel like you have too much to do and not enough time?
If not, leave a comment with your secrets! 
Most people do, myself included. However, there are some powerful time management tools that can help, including one of my personal favorites – time blocking!
If you have a tendency to get distracted every time… SQUIRREL!
..Sorry! But if you’re as easily distracted as I am, you’ll love this technique.
Schedule “Meetings”The key to time blocking is simple – create blocks of time on your calendar for specific projects and then protect them and use them. 
For me, the simplest idea has been telling myself I … (4 comments)

postcard marketing: Ever Wish You Had a Marketing Assistant? - 06/09/19 10:39 PM
What would it mean to you to have a marketing assistant?
After all, marketing is the most important thing you do to keep your business going. You need to make people aware of your services, engage them and build trust, and then ask for the sale. This requires a mix of traditional marketing, digital marketing, and in-person outreach.
A marketing assistant can make a really big difference.
What a Marketing Assistant Can DoOne of the biggest benefits of a marketing assistant is having a professional who can help you create a strategy. You have a lot of different options and it can be hard … (1 comments)

postcard marketing: 4 Ways to Make Marketing Fun Instead of a Chore - 11/16/18 09:54 PM
Do you roll your eyes and sigh when it’s time for another direct mailing? I mean, didn’t you just do one… ok, maybe that was a couple months ago.
Still, a lot of Realtors® see direct mail – and marketing in general – as a frustrating chore. After all, they say, I’m in the business to sell homes, not to market myself!
Legendary copywriter Dan Kennedy likes to say, “No one is in the business of doing something. They are in the business of SELLING the doing of the thing – or they aren’t in business at all!”
Seeing yourself as a marketer, rather than just … (3 comments)

postcard marketing: Gaining Business with Unusual Postcards - 09/24/18 10:11 AM
We have a special BOGO deal on seasonal, Halloween, and Fall Back postcards this week. Read to the end for details!
 
I’ve been getting a lot more postcards lately, but they’re all the political variety. Unfortunately, there’s nothing unusual about them. There’s a big photo of the candidates face, a list of issues, and sometimes some negatives about their opponent.
Blah. Toss.
If you’ve been sending postcards regularly to your farm area, you may wonder what you can do to switch it up and stand out. There’s certainly nothing wrong with eye-catching farming postcards. But what about taking it a step further?
Here are some ideas … (1 comments)

postcard marketing: 5 Reasons Postcards Still Matter in the Digital Age - 09/04/18 01:19 PM
Reminder – PrinterBees is running a special on farming postcards this week only! Read to the bottom for details! 
 
Some Realtors® are starting to think that print marketing no longer matters – being digital is the only avenue you need to market your business.
Unfortunately, that’s FAR from true! The reality is that you need a strong marketing mix, which includes print, email, social media, and your website. When you bring all of these together consistently over time, your business can’t be beat.
Here are five reasons that postcards still matter in this digital age.
Branding & VisibilityDo you know who sends postcards to build their brand?
Google.
Yep. THAT Google.
They understand the importance … (2 comments)

postcard marketing: A System For Just Listed & Just Sold Postcards - 04/13/18 01:24 PM
One of the comments I got on my recent post, “How Just Listed & Just Sold Postcards Build Your Business,” was very important.
He pointed out that direct mail is effective, but it’s important to know who to send to and when to mail.
I couldn’t agree more! Today I’m going to discuss the WHEN – a system for knowing when to send Just Listed and Just Sold postcards.
Next week, we’ll dive into two ways to decide WHO to send to.
Let’s get started on the Just Listed & Just Sold postcards system!
Step 1: Coming Soon PostcardsThe very first thing you want to do is build interest in … (1 comments)

postcard marketing: Low-Tech Real Estate Marketing in a High-Tech World - 02/07/18 08:01 PM
Is there ever a time when more technology isn’t the answer?
In a word, yes.
Low-tech real estate marketing can be a great way to stand out from the pack when everyone is sending email or Facebook ads.
Other times, technology can get out of hand. And the best way to fight back can be a decidedly low-tech solution – sometimes humorously so!
The Netherlands: Fighting Drones with EaglesWe love using drones as part of real estate marketing, but it turns out the unregulated nature of these devices mean that anyone can fly one, often with a very low chance of being caught.
Anyone. Including bad guys.
How do … (1 comments)

postcard marketing: One Step to Save You Hundreds on Postcard Marketing - 01/23/18 11:51 AM
Would you like to save money on your postcard marketing?
Does a bear have hair? Is the Pope Catholic? Of course you would!
I’ve got a little secret that will save you hundreds this year – and bring in the returns you hoped for when you bought the mailings in the first place.
It’s kinda simple. But, folks don’t do it!!
Ready? 
Mail Your Postcards on Time, Every Time!!When I was in real estate before the 2008 crash, I was always amazed when I walked through my real estate office.
There were piles and piles of unsent postcard marketing sitting everywhere. People would buy farming postcards and never send them. They would buy Just Listed postcards and sell … (3 comments)

postcard marketing: A Simple 3 Point Checklist to Rocking EDDM - 10/03/17 02:01 PM
This post may contain affiliate links. We truly love, use, and recommend the best!Are you nervous to try Every Door Direct Mail (EDDM) because you’re not sure how to handle it? Let me put you at ease – it’s so simple!
You can get your EDDM campaign moving with this simple three-point checklist.
1. Choose Your Mail RouteThe best part of EDDM is that you don’t need a mailing list. You simply choose your focus based on mailing route.
It’s easy to do with the USPS mapping tool. You can enter an address, city, or zip code. It will zoom in and show you … (3 comments)

postcard marketing: What Realtors® Can Learn About Marketing from Amazon - 07/01/17 08:55 PM
The story of how quickly Amazon gained traction and disrupted almost every industry is nothing short of incredible. The retail heavyweight was founded in 1994 as an online bookstore. Later it added DVDs, CDs, software, and eventually, everything else too.
Today 64% of American households are Amazon Prime members and Amazon brought in $136 Billion in net sales in 2016. How did that happen? Part of the answer is great marketing.
When you see this kind of success story, you know there’s a lot you can learn. Here’s what Realtors® can learn about marketing from Amazon’s success.
Direct Mail WorksYes, Amazon, the largest internet retailer in the world, … (0 comments)

postcard marketing: Is Real Estate Marketing “Tacky”? - 03/30/17 07:59 AM
I recently posted an article about using car door magnets to promote your real estate business. I felt that it was a great way to increase visibility and create curiosity about your brand and your services.
I got several comments that surprised me and really made me think. Some Realtors® weren’t interested in the magnets because they felt advertising on your vehicle was tacky.
I had never thought of promoting my business as tacky, and I really sat back and thought about why it might seem that way to others. Here are some thoughts on whether or not real estate marketing is tacky.
Is Your Marketing … (1 comments)

postcard marketing: The Importance of a Real Estate Marketing Calendar - 11/17/16 09:43 AM
Is your real estate marketing sporadic, or is it consistent and predictable? 
If you're like many busy Realtors, you have to admit it's not as consistent as you would like. 
You have great intentions. But you buy postcards and then don't send them, and it seems like such a waste of money. You start a Facebook page but then don't update it because you don't know what to say. Anyway, you're busy with other things!
A real estate marketing calendar can help you solve those problems. Discover what a marketing calendar is and how you can use it to build your business in 2017.
What … (4 comments)

postcard marketing: Prove the Value of Your Commission in Any Market - 10/13/16 08:29 AM
In some areas of the country, real estate is moving very quickly. Unfortunately, with a strong seller’s market, there’s a lot of competition among Realtors® for listings. As a result, many Realtors® feel a lot of pressure to cut commissions in order to win business.
Of course, your commission is your livelihood, and once you cut it for one customer other will find out and expect the same. So how do you keep from cutting your commission in a seller’s market – or any market?
The simple answer is to show clearly how your commission is used to benefit the homeowner. Also, don’t be afraid to … (2 comments)

postcard marketing: The Importance of Print Marketing for Listings - 08/17/16 03:42 AM

Some Realtors® will tell you that printed marketing for listing is a waste of time. Good! Let them think that. The more Realtors® that think that way, the more opportunity that will open up for you.
While everyone else is clamoring for web space and billboards, there is still a perfectly good space that people see every day: Their mailbox.
Here’s why print marketing is still a valuable tool.
Many Realtors® Have Written It OffThe newer generation has stepped away from taking this seriously, so the amount of printed real estate materials out there right now has never been lower. It’s also very seldom … (1 comments)

postcard marketing: How to Get Responses to Real Estate Postcards - 06/27/16 12:52 PM

Sending out real estate postcards can be a great way to boost your real estate leads by casually connecting with potential clients within your community.
However, just randomly sending out postcards without much thought or strategy does not work very well – unsurprisingly.
People might not always respond to your postcards as well as you would like them to. So how can you get the most ‘bang for your buck’ when sending out real estate postcards? Try following these postcard best practices – you might just be surprised how well they work!
Send out Real Estate Postcards Consistently
No marketing strategy yields instant, overnight results. … (2 comments)

postcard marketing: Five Ways to Be a Superstar Real Estate Agent - 08/19/15 05:36 AM

Real estate is a profession with a high attrition rate. Some of this can be attributed to lack of preparation – getting your real estate license is very easy, and the process isn’t set up to ensure that you’re qualified for this business.
However, many other real estate agents have the potential to be amazing, but they defeat themselves. Here are five ways to avoid washing yourself out of a great career – and to instead become a superstar real estate agent.
Combine Online and Offline MarketingNewer agents are very focused on online leads and online real estate marketing. That’s great, but the solid, … (2 comments)

postcard marketing: Why Real Estate Postcard Marketing Works - 03/13/15 05:52 AM

Considering that 52.5% of consumers read postcards (compared to 33% who read sales letters), there’s no reason for real estate agents not to be involved in real estate postcard marketing.
Some Realtors® avoid it because they think it’s expensive or they aren’t sure how to use postcards. But it doesn’t have to be difficult or costly. In some cases, you can send a mailing to a specific group, such as recently expired listings. In other cases, you can choose a neighborhood or area in which to focus your farming efforts, without having to mail postcards to every neighborhood nearby. Make sure your … (0 comments)

 
Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder (www.PrinterBees.com)

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

More about me…

www.PrinterBees.com

Office: (877) 939-2337

Email Me

The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.


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