real estate marketing: 3 Steps to Find Your Perfect Marketing Mix
- 07/17/18 11:09 AM
We talk frequently on this blog about your “marketing mix.” But what exactly does that mean?
Simply put, your marketing mix is the group of activities that you do to promote your real estate business and your brand. It’s called a mix because it incorporates a variety of strategies.
You may wonder what the best marketing mix is for your business. The good news is that it’s not hard to discover it.
Just follow these three steps!
Step One: Choose The Elements of Your “Mix”The first thing to do is choose your marketing mix from the three major categories. How many subcategories you choose will … (1 comments)
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real estate marketing: Hotel California: From BRE to DRE (Again)
- 06/29/18 01:06 PM
Do you ever feel like the real estate business is a place where “you can check out any time you like, but you can never leave?”
I don’t blame you. Especially if you work in California, it probably seems a little crazy!
Just a few years ago, in 2013, California changed the name of the Department of Real Estate (DRE) to the Bureau of Real Estate (BRE). Now, they’re changing back.
Learn more about how this update impacts you below!
It’s More Than a Name ChangeYes, it’s a logistical nightmare (more on that in a minute), but the change actually affects much more than just the … (0 comments)
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real estate marketing: Why December is Perfect for Investing in Your Marketing
- 12/01/17 09:32 AM
I can think of a lot of things December is perfect for.
Hot chocolate. Christmas carols. Shopping. Gingersnaps. Family.
Oh, and investing in your real estate marketing!
Now before you tell me I’ve had a little too much eggnog for my own good, let me explain. December is a perfect time to invest in marketing – for several reasons.
Get Your Year Off to a Great Start!First and foremost, investing in your marketing in December allows you to get your year off to a great start. Whether you want to revamp your branding, rework your website, or just refresh your business cards, nothing feels better than hitting … (7 comments)
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real estate marketing: Getting Started in Real Estate Marketing: Email Marketing
- 09/24/17 07:36 PM
This post may contain affiliate links. We truly love, use, and recommend the best!
Email marketing is another great weapon in your real estate marketing toolkit. It’s a crowded space, but with the right approach, you can stand out.
When your emails are consistently opened and read, it can do wonders for your business! Read on to discover how to maximize the impact of email in your marketing.
You Need a CRMA CRM is email software that allows you to send bulk emails and manage your email campaigns. Yes, you can send an email to multiple folks from your regular email account. But most … (1 comments)
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real estate marketing: Developing the Right Mindset About Real Estate Marketing
- 07/29/17 02:35 PM
This post may contain affiliate links. We truly love, use, and recommend the best!If you had to answer this one-question quiz, where would you fall?
My thoughts about marketing my real estate business are:
A) Ugh, really? Why can’t I just sell homes?
B) Gotta do it. When it’s out of the way, I can get to the stuff I love more.
C) Marketing is my core focus. It’s how I live my dream!
If you’re like many Realtors®, your answer was A or B. Not very many real estate agents fully embrace marketing as the focus of their business. Most people go into real estate to help … (2 comments)
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real estate marketing: The 3 Fundamental Focuses of Real Estate Marketing
- 01/17/17 09:50 PM
Do you feel like real estate marketing is complicated? Certainly there are a lot of various tactics, techniques, and activities involved in real estate marketing. But at its foundation, it’s simple.
There are actually only three fundamental focuses that make up real estate marketing. If you feel overwhelmed or don’t know where to start, consider taking just one step in each of these three areas.
#1: Print and Mail MarketingSome Realtors® consider print and mail marketing “old school,” outdated, and too expensive to pursue. The truth is, direct mail still outperforms digital channels by a significant margin.
There’s so much less competition in the mailbox than … (6 comments)
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real estate marketing: The Role of Drones in Real Estate Marketing: Part 1
- 12/07/16 01:58 PM
Using drones, or unmanned aircraft, as a tool in real estate marketing may be the biggest innovation in 2017. While some Realtors® have already hired drone pilots to capture photos and videos, many have not, but the trend will grow significantly in the next year due to changes in FAA regulations.
With that in mind, here’s a guide to the role of drones in real estate marketing. Next week, I’ll be talking about the technology needed and how to find, hire, and use drones in your own marketing.
Why Use a Drone in Real Estate Marketing?A drone is essentially a flying robot to … (15 comments)
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real estate marketing: The Importance of a Real Estate Marketing Calendar
- 11/17/16 09:43 AM
Is your real estate marketing sporadic, or is it consistent and predictable?
If you're like many busy Realtors, you have to admit it's not as consistent as you would like.
You have great intentions. But you buy postcards and then don't send them, and it seems like such a waste of money. You start a Facebook page but then don't update it because you don't know what to say. Anyway, you're busy with other things!
A real estate marketing calendar can help you solve those problems. Discover what a marketing calendar is and how you can use it to build your business in 2017.
What … (4 comments)
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real estate marketing: 3 Ways to Build Relationships with Client Appreciation
- 10/28/16 05:14 AM
Realtors® know that their relationship with clients doesn’t end when the deal is closed. It’s vital to build and maintain relationships with clients so that you can get consistent referrals and gain online reviews to build your business.
There are a lot of ways to show appreciation to your clients. Here are just a few ideas – and you can start soon since the holidays are almost here!
Holiday PostcardsIn today’s world of Facebook and social media, sending an actual card in the mail is almost unheard of. As a result, you’ll really stand out when you do it!
Sending a holiday postcard doesn’t have to take a lot of time. You … (1 comments)
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real estate marketing: 3 Keys to Measuring Real Estate Marketing
- 10/17/16 01:45 PM
They say you can’t manage what you don’t measure, and it’s true. The last thing you want to be doing as a Realtor® is throwing your hard-earned money after marketing that simply isn’t working. Everyone has big promises, but every market is different. How can you know if your marketing efforts are really making a difference?
Determine Your Response RateRather than simply throwing advertising out to your market and hoping for the best, create trackable marketing campaigns. Your postcards can ask recipients to go to your website and enter a specific code to get a free download. Your online marketing can use trackable links. You … (1 comments)
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real estate marketing: Six Ways to Expand Your Reach and Stand Out as a Realtor®
- 09/29/16 04:38 AM
Now that the busy summer season is slowing down, it’s a good time to take stock of your business and see what worked, what didn’t, and what you might want to add. As you get ready for real estate marketing in 2017, here are six things you can do to expand your reach and stand out as a Realtor®.
Add Social Sharing to Property Listings OnlineYou probably already have a website that showcases your various listings. But do you have an easy way for viewers to share that listing with family and friends? If you add social sharing buttons, you make it … (2 comments)
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real estate marketing: The Importance of the Real You in Marketing
- 09/14/16 11:27 AM
People’s ability to smell a load of bull has never been higher. That’s why it’s important to make sure the real, repeat, real you comes through in your marketing.
You can’t sell yourself as a carefully constructed public-facing persona. It has to be you. Otherwise, cracks will appear in the persona as soon as people meet you in person, and they will feel swindled or lied to.
Those that convey their real personality in their marketing (particularly social media) make actual connections, and reap the benefits.
“Tactics can be great. And tools can save you time. But if you lose sight of this one simple principle, … (1 comments)
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real estate marketing: Using Real Estate Marketing to Make a Difference
- 09/05/16 07:03 AM
People like to talk about the win-win in the world of business. Win-wins have really never been better personified than with cause-based marketing. Your company gets to raise its profile and a worthy cause gets a much needed helping hand.
You probably knew that the NFL is doing great work raising awareness for breast cancer, and have seen the pink Nikes on Sundays in October. But did you know they’ve raised over $13 million for the cause?
You may not bring in $13 million, but you can combine your real estate marketing with awareness to bolster your brand while also making the world … (8 comments)
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real estate marketing: The Importance of a Personal Brand for Realtors®
- 06/12/16 08:17 AM
Even if you don’t know exactly what a personal brand is, you know you want one. And you should.
Experts will forever debate the exact meaning of a brand. Is it a name? A logo? Something more, or something less?
Here’s the simplest version: when I say the name Nike®, the brand is everything that pops into your head next. It’s the swoosh logo, it’s Michael Jordan and Tiger Woods, and the phrase “Just Do It.” These are all things Nike® has done to build their brand and create a clear difference between them Reebok® and Under Armour®.
You don’t have billions of dollars … (0 comments)
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real estate marketing: Marketing Habits of Successful Realtors®
- 06/12/16 08:06 AM
Successful Realtors® have the same number of hours in a day as struggling ones. The difference is the most successful ones have built amazing habits to fill those 24 hours – and that includes their marketing habits.
Sure, successful people can invest more money into their marketing campaigns and grow their success to even greater heights. It’s a virtuous circle when you’re on the right side of it.
But there are a number of good habits and things you can do that don’t cost you any money. They just take a bit of your time and commitment.
So here are some free habits that … (0 comments)
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real estate marketing: How to Use Real Estate Flyers to Boost Your Business
- 04/13/16 06:38 AM
Any real estate agent knows that you have to constantly be building and marketing your business if you want to succeed, and one of the best ways to do this in today’s marketing is by creating and distributing real estate flyers.
That’s right – hard copy, printed-on-quality-paper, hold-in-your-hand real estate flyers. There’s just something about a physical flyer that will always be relevant, even with digital marketing trends on the rise.
Plus, a flyer will linger around on the kitchen counter of potential clients instead of being deleted or clicked away from in an Internet browser, so you will always remain at the forefront … (2 comments)
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real estate marketing: Real Estate Marketing on the Go – Invite Conversation!
- 03/18/16 06:34 AM
Do you work from a coffee shop so much that you know how to make all their drinks? Or do you drop into one from time to time to get some work done?
The coffee shop is the world’s cheapest shared workspace. But did you know you can get a bit of business while you’re working there? It’s true. Just set up a clear sign that says who you are, what you do, and that you’re there to help.
Simply display a sign that says something like “Hi! I’m a Realtor®. Feel free to ask me questions.” This could be the cheapest and most effective … (0 comments)
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real estate marketing: 5 Elements a Robust Real Estate Marketing Plan
- 03/16/16 03:58 AM
Creating a rock-solid, robust real estate marketing plan is important for any serious Realtor® out there, and thankfully, you don’t need an extensive background in marketing to do it.
All you have to do is understand and implement the basics, and as time goes on, you’ll begin to see your real estate business grow bigger and bigger.
That said, here are our 5 top elements needed to create a robust real estate marketing plan – enjoy!
1. Build an Email List
It’s been reported that email marketing yields approximately a 4,300 percent return on investment for businesses in the United States, so if you’re going … (0 comments)
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real estate marketing: Real Estate Marketing - Farming for Fun and Profit!
- 03/09/16 11:06 AM
Real estate marketing can be tough, and determining which marketing techniques work best can be even tougher. And in an increasingly digital world, are old-school real estate marketing methods still relevant and useful?
Do people still pay attention to non-digital marketing and advertising?
We’re talking specifically about postal mail farming for new leads, and yes, this strategy absolutely still works in today’s world.
Why?
Because there’s just something about direct mail campaigns that will always be effective.
What is Farming in Real Estate Marketing?
Farming essentially involves selecting one specific target area or neighborhood at a time and hitting that area hard with various mailers and promotions. … (13 comments)
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real estate marketing: Your Real Estate Business Card: 3 Tips to Maximize Value
- 02/25/16 06:51 AM
Do you still have a box of unopened real estate business cards from 2 years ago? Are you wondering about their value? You’re not alone.
Business cards are often the most misunderstood and underrated marketing tool in any business. But properly leveraged, they are still one of the most powerful ways to make solid contacts and leads.
So let’s take a look at 3 ways to maximize their value and get the most from them.
1. Take Them More Seriously Than EverWe live in the age of “Just text me” or “follow me @myname.” Where does the old fashion business card fit in? Front … (1 comments)
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We talk frequently on this blog about your “marketing mix.” But what exactly does that mean?
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