real estate marketing: The Importance of Business Cards in Real Estate Marketing - 02/23/16 07:54 AM

In our increasingly digital world, the idea of carrying around a stack of business cards can sometimes sound a bit silly. Do people still actually care about business cards? Are they still a viable marketing tool?
The answer is a resounding yes. In fact, business cards are even more important when it comes to real estate marketing.
Successful real estate marketing is all about making a connection with potential clients, and one of the best ways to make the initial contact is by handing out your business card. But apart from the initial gesture, what makes the business card such an important marketing … (6 comments)

real estate marketing: Your Real Estate Business Card: Include Your Photo - 02/18/16 01:56 PM

Has a bad headshot on a real estate business card ever actually cost someone business? Absolutely!
“Studies show that with the right photograph, an agent can actually win business. Your headshot should be used as a marketing tool to brand yourself, attract clients and help you stay memorable in this competitive industry,” said the Connect Realty Group.
“An unflattering or unprofessional headshot can, in turn, hinder your business and cause you to lose potential clients to your competitors.”
The headshot on your real estate business cards is about to be duplicated and passed out hundreds of times. So let’s take a look at how do … (0 comments)

real estate marketing: How to Use Social Media to Boost Your Real Estate Marketing - 02/16/16 04:43 AM

Many Realtors® have heard that they should be on social media. They’ve heard that it’s incredibly important and becoming more so by the day, as more and more people join various social media platforms.
So…why is it so important? And what does social media have to do with real estate marketing?
Well for one, there are over 1 billion people on Facebook alone, plus over 300 million on Twitter and 400 million on LinkedIn. And that number is growing daily. For no other reason than the opportunity to get your brand in front of a LOT of people, you should be considering social media.
But there are other reasons, too. We’ve … (3 comments)

real estate marketing: Your Real Estate Business Card: Make it Professional - 02/11/16 12:03 PM

Most real estate business cards look good… but just good. You can do better.
How do you make a great card? It’s actually not nearly as difficult or expensive as you may believe.
Here are a few ways to make your business cards stand out in a pile.
Do Real Estate Business Cards Need a Headshot?Most Realtors have their headshots on their cards. But is this a prerequisite? Not necessarily. But if you skip it, you have to compensate in other ways.
Some people in marketing feel being different and skipping a headshot can help them stand out. But we will say that if a real estate … (3 comments)

real estate marketing: How to Use Print Materials to Rock Your Real Estate Marketing - 02/11/16 04:41 AM

When it comes to real estate marketing, print materials such as business cards, flyers, and signage are all extremely important.
How you present your business in print can really make or break your real estate marketing strategy, so it’s best to do it all correctly the first time to avoid costly and timely mistakes along the way.
So, what can you do to really make your real estate business stand out from the competition?
Amp Up Your Real Estate Marketing with Quality Business CardsIn any business (but especially in real estate) making a great first impression is critical to your success. One way to … (0 comments)

real estate marketing: 7 Habits of Highly Effective Realtors - 01/21/16 12:57 AM

Every Realtor® has their own style and their own approach. But the most successful people in the industry typically have a number of things in common, regardless of their age, experience or the size of their market.
It is said that success is not an act, but a habit. So let’s look at 7 habits that the most effective Realtors® share.
1. They Follow Up ImmediatelyStaying successful means staying accessible.
This means responding to anything your clients may send you, whether it’s a call, text, email, or any other message.
“They are the warriors of email, text, and phone and they keep that rhythm right up through the … (4 comments)

real estate marketing: How to Reconnect with Stalled Real Estate Leads - 01/14/16 02:18 AM

You know the feeling. That internal struggle when dealing with stalled leads in the real estate world – do you contact them again and risk coming off as a nag? Or do you just let things be and hope for the best (that they’ll contact you!)?
Neither option is all that appealing.
Well thankfully we have some great news for you – there’s a better way! Next time you’re wondering how in the world to reconnect with your stalled leads, take a look at these ideas – you’ll be back in business in no time.
Connect on Social Media – Are your potential clients on … (3 comments)

real estate marketing: Beyond Beds and Baths: Selling the Dream of Home Ownership - 01/07/16 05:19 AM

Sometimes, Realtors® have to gently push people off the fence.
This often happens when you're dealing with first-time buyers and you have to sell them on the concept of owning a home along with selling them an actual home.
Here's how to sell them on both at the same time.
Show Them Their FutureVery few kids imagine themselves living in a condo or renting an apartment when they grow up.
That image of Future Me changes and evolves over the years. The picture of the home they want to live in will change as well. But make no mistake; they almost always still see themselves owning a home.
You … (0 comments)

real estate marketing: Six Ways to Start the New Year with a Bang! - 01/03/16 10:16 PM

Who’s ready for a massive 2016?
Every results-driven Realtor® wants to improve each year. But that’s easier said than done.
So, let’s take a look at 6 high-impact/ low-cost ways to make 2016 your best year to date.
1. Stop Trying to Manage Time. Manage YourselfThis isn’t something that only Realtors® do. It’s a mistake people in every sector do.
It’s a simple mental tweak. Stop trying to get more out of the day; try to get more from yourself.
“When you view time as an external that must be managed, it’s common to feel as if you are constantly racing the clock. ‘Time’ is in control — … (2 comments)

real estate marketing: 5 Success Tips for New Realtors® - 12/09/15 01:40 AM

When starting out as a Realtor®, it can seem really tough to find clients and enjoy a high level of success. There is a lot of competition in this industry! But, don't get discouraged – you can find success and build a name for yourself. Here are five tips help you launch a successful career as a Realtor®.
Set Your Goals and Come Up with a PlanJust like with any other business venture, a Realtor® needs to have a business plan. I don’t necessarily mean a long, formal, complex document. In your business plan, you define your marketing strategy, your target market, … (3 comments)

real estate marketing: 5 Places to Generate Leads Outside the Office - 12/02/15 02:09 AM

As a Realtor®, you’re likely skilled in communicating over the office phone with clients. You’ve probably answered hundreds of emails in the past week. Your online lead generation techniques are, no doubt, primed and seamless. But even in a marketplace that is increasingly moving towards online communication as a means of contact with clients, leads developed outside the office hold tremendous value. Here, I’ll outline five places you can generate leads as a Realtor® outside the office environment.
Chat with vendorsIndustry trade shows offer you the opportunity to meet with others in the real estate marketplace, as well as professionals within related … (0 comments)

real estate marketing: Friends Don’t Let Friends Use Bad Business Cards - 11/28/15 02:28 AM

Have you ever seen a business card that makes you cringe? I certainly have. From ridiculous head shots to bland black-and-white business cards, there are a lot of ways to make a bad impression.
It’s really unfortunate, too, because business cards – done right – can make a tremendous impact. When your business card stands out for the right reasons, it can help you get noticed and stay top of mind for prospects and customers.
The Problem With Bad Business CardsAs everyone knows in this era of social media, it’s easy to get attention. However, there’s good attention and bad attention. A ridiculous … (4 comments)

real estate marketing: Three Ways to Improve the Effectiveness of Your Next Open House - 11/24/15 01:33 PM

Many times, an open house is something a Realtor® dreads. Will anyone come? Will they be interested in anything more than the snacks? Will you end up with a ton of random snacks left over? Will anyone remember your specific property given the other open houses also going on?
Unfortunately, most Realtors® don’t know how to properly capitalize on an open house. They bring snacks, hang out in the kitchen, and wait for buyers and buyers’ agents to wander through the house. A well-prepared Realtor® may have handouts and an elevator pitch about the best elements of the home. That’s usually it. … (42 comments)

real estate marketing: 5 Ways to Develop Relationships in Your Target Neighborhood - 11/20/15 12:56 AM

As a REALTOR®, marketing is the lifeblood of your business. Whereas most businesses cultivate a name or a brand, a REALTOR® is both the name and the brand. In essence, promoting your business means promoting yourself and your services in a particular market area.
So how do you promote yourself and make meaningful connections in your target neighborhood? It may sound difficult, but there are several ways you can do it. Here are five methods for cultivating effective relationships in a target neighborhood:
Put Social Media to Work for YouI’ve talked a lot about how social media can make a difference in your … (15 comments)

real estate marketing: Four Ways to Get More Referrals for Your Real Estate Business - 11/12/15 01:53 PM

All agents know that referrals are the best leads you can possibly get. Folks that are referred to you are not only ready to buy or sell a home, but they already are warm to your services and style. The question is, how do you get more referrals sent to you? Here are four simple tips.
Ask Current ClientsMany of us don’t think to ask for referrals until we’ve finished the deal. But why wait until a client has moved on in their lives and loses touch with us? Instead, ask during the process if they have any friends or family that need a Realtor®. … (4 comments)

real estate marketing: By The Numbers: Where to Focus on Finding Buyer Leads - 09/08/15 01:39 PM

88% of home buyers used an agent, according to the 2014 survey by the National Association of Realtors (NAR). How these buyers found their agent may surprise you, and it may well help you focus your marketing and customer nurture efforts.
12% of Buyers Used an Agent They Had Used BeforeThis is a very surprising result, considering that two-thirds of home buyers surveyed were repeat buyers. Although 88% said they would use their agent again, the reality shows otherwise. It may simply have to do with the time gap – the typical first time buyer is 31, compared to 53 for a repeat buyer.
Obviously, waiting 20 … (2 comments)

real estate marketing: 5 Ways to Generate New Leads This Fall - 09/03/15 09:09 AM

In many parts of the country, leaves are changing and weather is getting chillier. This transition means that we’re getting ready to leave behind the summer busyness and move into a new season. Many Realtors® find winter to be an extremely slow season, so it’s important to take advantage of the fall to get new leads. Here are five ideas you can use.
Feed Off Sports ManiaDepending on where you live, you may be moving into one of the most active sports seasons of the year. Americans around the country love football, and in some areas of the country college football is … (6 comments)

real estate marketing: 5 Ways to Explain Your Value to Clients - 09/01/15 09:32 AM

So… what do you do, anyway?
As a Realtor®, if a prospect asks you this questions you have a variety of feelings – some less helpful than others. Mostly, though, you just gape at them and try to figure out how to say, “Um, everything?”
Unfortunately, we live in a time where the true work Realtors® do is not understood or respected. This results in clients being over-needy while also asking us to reduce our commissions. Fortunately, you can head off a lot of this if you can clearly communicate your value. So here are three things to say when a prospect or client asks … (2 comments)

real estate marketing: Five Ways to Be a Superstar Real Estate Agent - 08/19/15 05:36 AM

Real estate is a profession with a high attrition rate. Some of this can be attributed to lack of preparation – getting your real estate license is very easy, and the process isn’t set up to ensure that you’re qualified for this business.
However, many other real estate agents have the potential to be amazing, but they defeat themselves. Here are five ways to avoid washing yourself out of a great career – and to instead become a superstar real estate agent.
Combine Online and Offline MarketingNewer agents are very focused on online leads and online real estate marketing. That’s great, but the solid, … (2 comments)

real estate marketing: Tired of Traditional Open Houses? Use Periscope Instead - 08/03/15 05:03 AM
Would you love to have a completely safe open house done in 45 minutes for dozens of viewers, without having to buy any cookies or punch? If so, you should get to know the new Periscope app.
Periscope is a free app that allows you to share live video and audio from your mobile device. The video can go as long as you want, and viewers can interact with you through chat messages. This allows them to ask questions, make comments, and request specific things, like to see the birds near you.
As a result, Periscope is the perfect tool to do a … (38 comments)

Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder ( Rainmaker large

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

More about me…

Office: (877) 939-2337

Email Me

The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.




RSS 2.0 Feed for this blog