real estate marketing: Thanksgiving Holiday Postcards, A Perfect Excuse To Contact Your Past Clients - 11/04/10 11:44 AM
With Thanksgiving being right around the corner, it is the perfect reason/excuse to get back in touch with your past client database. 
All postcards are customized/personalized with your information and there are no additional charges to do so. 
Adding your headshot is FREE Shipping is FREE Customization is FREE (We even allow changes after the proof is sent out!) Receiving a proof prior to printing is FREE, and we wouldn't have it any other way.

More Designs available on the PrinterBees WebSite!
The clock is ticking and time is running out to get your Thanksgiving postcards ordered and delivered … (10 comments)

real estate marketing: 81% of sellers are likely to use their agent again...if they can find you - 11/03/10 11:59 AM
Eighty-one percent of sellers are likely to use the same agent again....64 percent of sellers choose their agent based on a referral...IF THEY CAN FIND YOU. These are very interesting facts and based on a study done by the National Association of Realtors.
It's true! over 80% of your past clients would use you again if they knew how to reach you. If your past clients knew how to reach you, they might also refer you out...after all, 64% of sellers choose their agent based on a referral. 
Besides handling the transaction you already handled for them, when is the last … (1 comments)

real estate marketing: What about when your REO/Short Sale Real Estate Business Dries Up? Then What? - 10/20/10 07:01 AM
What will REO Agents do once the banks stop giving them bank owned homes? i know...I know...I know! They will starve if they don't have a real estate marketing plan of some kind to keep their business going should the banks stop providing listings. Who is in control of your real estate career, You???? or The Bank????
I have a friend who is an REO Agent for Countrywide. At one point, he had as many as 30 active listings at a time! I hope he saved his money...because the last time I talked to him, they had stopped giving him … (1 comments)

real estate marketing: When did your past clients last refer you? Do they know your still in THE business? - 10/18/10 08:54 AM
When is the last time your past clients heard from you? Do they even know if you are still in this crazy and difficult real estate business? Chances are that if you aren't mailing to them or doing something to stay in touch, they will forget you! Maybe they think you "threw in the towel" like so many agents have/did as the market became more and more difficult.
Now if your agent is your mom, dad, brother, sister, aunt, cousin, son, daughter or any other person that you are in REGULAR contact with on a personal basis chances are they MIGHT … (2 comments)

real estate marketing: Great postcards for First Time Home Buyers - 10/01/10 11:43 AM
PrinterBees now has great new postcards for marketing to first time homebuyers.  These postcards are perfect if you are mailing to "non occupant" owners and want to find buyers to work with.  First time homebuyers never forget the first Realtor that helped them buy their first home.  I myself will never forget, my first Realtor was my father!!! LOL  I will never forget my first home and how it felt to KNOW I as a homeowner.  I bet there are alot of you out there who have had the satisfaction of helping first time homebuyers.
Begin your first time homebuyer marketing … (3 comments)

real estate marketing: Do you past clients know you are still in business? - 09/24/10 01:06 PM
When is the last time your past clients heard from you?  Do they even know if you are still in this crazy and difficult real estate business?  Chances are that if you aren't mailing to them or doing something to stay in touch, they will forget you!  Maybe they think you "threw in the towel" like so many agents have/did as the market became more and more difficult. 
Now if your agent is your mom, dad, brother, sister, aunt, cousin, son, daughter or any other person that you are in REGULAR contact with on a personal basis chances are they MIGHT … (1 comments)

real estate marketing: What about when your REO Business dries up? - 09/23/10 01:19 PM
What will REO Agents do once the banks stop giving them bank owned homes?  i know...I know...I know!  They will starve if they don't have a real estate marketing plan of some kind to keep their business going should the banks stop providing listings.  Who is in control of your real estate career, You???? or The Bank????  
I have a friend who is an REO Agent for Countrywide.  At one point, he had as many as 30 active listings at a time!  I hope he saved his money...because the last time I talked to him, they had stopped giving him listings … (7 comments)

real estate marketing: Marketing Consistency - Does Coca Cola change their look...logo...branding? - 09/01/10 08:25 AM
I just hung up the phone with a real estate group from Florida that "GETS IT" and I felt compelled to share.  She is having us design Short Sale door hangers, short sale postcards, car door magnets and lawn signs that all have the same design on them.  Wanna know why?  BECAUSE IT'S CONSISTENT. 
She explained to me that they are sticking with the same look and feel on everything they do right now for their short sale marketing.  They want people to recognize their marketing materials as being consistent.
Yesterday we received a great phone call from "The Bald … (0 comments)

real estate marketing: Do foreclosure lists work? - 08/31/10 11:55 AM
Real estate marketing trends suggest the use of foreclosure lists may help find leads that turn into transactions.
"So I stumbled across some foreclosure lists and mailed 150 last week and got a listing!"Lisa - Realtor, Woodbride, VA
I wanted to share this quote from one of our clients who has been mailing out our short sale postcards and had some success. She was mailing a thousand at a time to a random list of people and wasn't getting the results she had hoped for.  The important thing to mention is that she didn't just GIVE UP...she persevered, tried something different … (6 comments)

real estate marketing: Eighty-one percent of sellers are likely to use the same agent again - 08/24/10 11:57 AM
Eighty-one percent of sellers are likely to use the same agent again....64 percent of sellers choose their agent based on a referral...IF THEY CAN FIND YOU.  These are very interesting facts and based on a study done by the National Association of Realtors. 
It's true!  over 80% of your past clients would use you again if they knew how to reach you.  If your past clients knew how to reach you, they might also refer you out...Did you notice that 64% of sellers choose their agent based on a referral.  Besides handling the transaction you already handled for them, when is … (2 comments)

real estate marketing: Need a good reason to begin your Short Sale Marketing Campaign? - 08/20/10 07:36 AM
Here is a link to a really good article from CNN Money about why short selling continues to be potentially be the best option for homeowners who can't seem to get their modifications approved.  The article also states that as many as 20% of the modifications that have been approved go back in to default, which would again suggest that short selling is the ONLY option for many.
In light of this new information, we have created more great postcards to help you get started with your Short Sale Marketing.  We have many clients that are having great success getting short … (8 comments)

real estate marketing: Very interesting study that may change the way you present your listings - The psychology of real estate - 08/09/10 10:48 AM
I just read one of the most fascinating articles on the psychology of real estate and I had to share it with all of you. The informaiton learned from this study done by Dominion University is nothing short of suprising and will likely change the way you market your listings. 
This was the paragragh that really caught my interest and that I found SHOCKING!
Choose Your Words Carefully "For a seller, advertising that you've recently painted your house seems like a no-brainer. But in a study that looked at nearly 60,000 residential real estate transactions in Texas, listings that mentioned new … (6 comments)

real estate marketing: Easy Short Sale Marketing Tips - 08/06/10 12:28 PM
Right now at PrinterBees, we are helping alot of Realtors(R) build their short sale businesses by providing short sale marketing postcards.  We want to make sure we are not only supplying postcards (on-line postcard pusher!!!), that we are also adding value to you and your business.
Some simple things you can to to help grow your short sale business is to:
Reach out to your sphere of influence and make sure you are keeping in touch with your past clients.  They are a great source of repeat business and even better...referrals of new clients! Mail to farms/neighborhoods that you know are … (7 comments)

real estate marketing: People don't care about you - 08/06/10 08:31 AM
I know this sounds quit harsh, but it is true and someone had to say it.  When you consider "sales 101", the number one rule of thumb is to remember that prospects/clients really don't care about YOU!  What they care about is....WHAT YOU CAN DO FOR THEM.
When you are marketing your real estate business and considering what exactly to market about yourself, it is important to take YOU out of the equation in your marketing messages.  Your marketing messages should include and be focused around WHAT YOU CAN DO TO HELP THE PROSPECT.  That is, if you want your prospects … (2 comments)

real estate marketing: New tools to help your social media networking efforts - 08/04/10 11:22 AM
This morning, I read about an interesting new technology to help you with posting your listings in to LinkedIn.  You can read the complete article on inman News titled "Rofo brings real estate listings to LinkedIn".
The articles states the the new application is free for posting on LinkedIn and offers a video demo to see it in action.  With the ability to link all of your social media accounts together so that you only need to post once, this new ap could be a huge time saver.
With many people using LinkedIn as a place to network as well as … (4 comments)

real estate marketing: Free shipping on Color Business Cards - This week only - 08/03/10 08:21 AM
Use coupon code AR.FS.0807 and get free shipping on your business card order, this week only.  Great Real Estate Business Card designs available at printerbees.  Business cards are customized FOR YOU.   View our real estate business card designs at:
http://www.printerbees.com/PrinterBees_Business_Cards.html
You can count on the following when you order business cards from PrinterBees.
Full color printing at no additional charges Business cards are printed on a thick 14pt. cover stock, which looks very professional Fast turn times Business card proofs sent out within 24 hours. Excellent customer service, we answer our phones, returned phone calls, and return emails. Sample business cards … (2 comments)

real estate marketing: New Mortgage Marketing Postcards - 07/30/10 10:08 AM
Announcing our new mortgage marketing postcards.  We will be adding more new designs shortly and look forward to your feedback. Let us know what you think and be sure to stop by our Real Estate Marketing Home Page to see all of the great real estate marketing materials we have.  Every postcard is customizable and there are no additional fees to do so.
Order your mortgage marketing postcards by August 15, 2010 and receive $10 off.  Use Coupon Code AR10815
 
(2 comments)

real estate marketing: What's your excuse? - 07/29/10 07:56 AM
I just had lunch with a dear and longtime friend so we could discuss her marketing.  Okay...well, lack thereof actually.  We talked about what she is currently doing...NOTHING...and how important it is that she do SOMETHING to ramp up for the slow season that is quickly approaching for my friends in the real estate business.  She was shocked to learn that one of my other clients is getting about 75-80% of their listings from their farming efforts.  Yes, farming does work when done consistently.  Their original farm began about three years ago and they have expanded continually and now have a … (2 comments)

real estate marketing: Is your Short Sale Marketing Plan on vacation for the summer? Easy Short Sale Marketing Tips - 07/26/10 07:22 AM
If the busy summer selling season has caused you to slow down the marketing, it may be something you may want to step back up to avoid the income roller coaster throughout the year.  Real Estate professionals that stay consistent with their marketing stay consistent with their business.
Easy Short Sale Marketing Tips to give your business a good shot in the arm. Building a short sale business in real estate is essential to the success of any real estate agent in "this" market. Homeowners challenged with the falling home prices and financial stress many find themselves in need of help, … (3 comments)

real estate marketing: A great tool you are most likely paying for and not using...because you don't know about it - 07/22/10 09:36 AM
I just found a great tool that is offered to you FREE when you belong to the NAR...and I will assume many of you do!  I read about this great tool and actually tested it today.  It was easy and the best part is that is was FREE.
The National Association of Realtors has a tool for members trying to find good content for their blogs, marketing pieces, websites or social networks: HouseLogic Realtor Content Resource.
Houselogic provides home related information for consumers, the website was launched in February.  The content is geared toward homeowners offering tips on how to maintain … (4 comments)

 
Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder (www.PrinterBees.com) Rainmaker large

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

More about me…

www.PrinterBees.com

Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.


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