real estate postcards: Making an Impact With Real Estate Postcards
- 02/02/17 12:48 PM
Effective real estate marketing never focuses on a single channel. While having online marketing strategies is great, it will be far more powerful if combined with print marketing and in-person outreach as well.
Real estate postcard marketing is a vital way to farm a neighborhood, introduce new listings, and share useful information with prospects. There are so many ways to reach out with postcards, and there’s far less competition in the mailbox than the inbox!
Real Estate Postcard Marketing With EDDMEvery Door Direct Mail, or EDDM, is a huge benefit for Realtors® because it allows you to use postcard marketing without having to buy … (0 comments)
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real estate postcards: Is Print Marketing in Real Estate Still Effective?
- 11/04/16 02:32 AM
In today’s digital world, it can be tempting to write off real estate print marketing and other “old school” farming and outreach tactics as being outdated.
Surely everyone wants to receive things via email and text these days, right? And social media is surely the best way to reach your audience?
Actually, no.
Now, we’re not against email, text messaging, or social media marketing. But print marketing for real estate is far from dead.
Surprising Statistics About Print Marketing in Real EstateGood marketing has several characteristics. It is focused on the right people, has the right message, and comes at the right time.
To be well received, it must … (25 comments)
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real estate postcards: How to Get Responses to Real Estate Postcards
- 06/27/16 12:52 PM
Sending out real estate postcards can be a great way to boost your real estate leads by casually connecting with potential clients within your community.
However, just randomly sending out postcards without much thought or strategy does not work very well – unsurprisingly.
People might not always respond to your postcards as well as you would like them to. So how can you get the most ‘bang for your buck’ when sending out real estate postcards? Try following these postcard best practices – you might just be surprised how well they work!
Send out Real Estate Postcards Consistently
No marketing strategy yields instant, overnight results. … (2 comments)
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real estate postcards: How to Use Real Estate Postcards in Your Marketing
- 04/05/16 02:15 PM
Do you think that you need the newest tactics to succeed in real estate? I have some news for you – the “oldies and goodies” like real estate postcards are still popular for a reason. They work!
Many of today’s marketers are focusing on online advertising, which means less print materials out there competing for your buyers’ attention. And it’s quite possible that the print marketing other Realtors® are using is poorly executed.
Don’t Be Afraid to Target a Young AudienceYes, Gen-Y and Millennials do most of their research online. But that’s not to say they won’t respond to a stylish, professional and well-executed postcard.
“Direct … (2 comments)
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real estate postcards: Your Real Estate Marketing Materials Checklist
- 01/27/16 07:44 AM
Today’s Realtor® needs to master both new-school and old-school forms of advertising. More importantly, it’s crucial that both forms play off of and complement each other.
To truly reach the most people possible, you need to work both online and off. So in an effort to help you plan your media attack, here is a checklist of marketing materials that all Realtors® need.
OfflinePost CardsReal estate postcard marketing is tried and true. A postcard campaign that is targeted for the neighborhood you want to dominate remains near the top of the list of strategies for several reasons. Postcards:
Are affordable Give you lots of space … (20 comments)
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real estate postcards: 3 Strategies to Make the Most of Postcard Marketing
- 08/25/15 04:33 AM
Many Realtors® know they should use postcard marketing to build their business, but some don’t know how to make it count. Since postcards cost money to buy and mail, it’s important to get the most bang for your buck. Here are three ways to do it.
Before we get going, just an FYI – Printerbees is currently doing their biggest postcard sale EVER! Get 1000 color postcards for only $99, with free shipping! Order online before August 28, 2015, and use coupon code 1000FOR99.
Use Postcards to Build Name RecognitionDoor knocking is a great way to meet people in your target neighborhood, but postcards can keep … (4 comments)
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real estate postcards: More Than 50 New Real Estate Farming, Just Sold, Just Listed Postcards
- 03/04/13 08:25 AM
If you haven't been by the PrinterBees Real Estate Marketing Home page, it's a great time to "buzz on by"! The designs are FRESH, new and have never been seen before. Be the first Realtor® in the area to begin marketing with these awesome new farming postcards!
Thousands of Realtors® across the country are using PrinterBees for their real estate marketing because:
The service is really amazing The design work is all done by professional graphics designers AT NO ADDITIONAL CHARGE.
Provide your information, upload your images and wait for a proof! Yes, you're allowed to make changes. The marketing looks … (9 comments)
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real estate postcards: What is EDDM - Every Door Direct Mail
- 11/07/12 07:47 AM
EDDM also known as Every Door Direct Mail is a hot new program from the United States Postal Service helping Realtors(R) everywhere really expand their businesses. With postage rates as low as 14.5 cents and no need for a database or mailing list, Realtors(R) are able to get complete market saturation at a fraction of the cost compared to other postcard mailing options. Agents can do "direct mail" marketing through the post office, mail as few as 200 postcards/mailing pieces for about $30 bucks! It makes it affordable to do the type of marketing necessary to grow a real estate practice. … (3 comments)
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real estate postcards: Secrets Top Agents DON'T Want You To Know About Their Marketing Plans
- 10/30/12 12:57 AM
One of the best ways to continue to build and ramp up a real estate business is to do continuous marketing (obviously), BUT doing the right marketing at the right time to the right audience is the secret recipe for marketing some agents are still trying to figure out. I hope this serves as a shortcut to figuring it out and helps you find the fast track to building the type of real estate business you dream of and desire for yourself.
Sending out Just Listed/Now Pending/Just Sold postcards in a neighborhood where you have transaction activity happening will help build … (0 comments)
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real estate postcards: "Some Guy" dropped off a real estate marketing postcard...I can't remember his name
- 11/07/11 04:44 AM
I'm not looking to bust any chops here, but I do hope to save someone (at least one person) from wasting money on real estate marketing that won't work other than to waste your hard earned money. I hate to see people believe that investing in a one-time only real estate marketing plan (can't really even consider it a "plan" with just one mailing) will actually yield results, because IT WON'T. There is the anomaly and we have heard many stories from several of our clients, but it is absolutely NOT the norm. Your kidding yourself if you for one second … (7 comments)
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real estate postcards: The MOST important FIRST step for any business...often skipped right over
- 10/26/11 02:22 PM
The most important step so many people/businesses forget (or refuse) to take in building their business is to create a database of people to market to. Every business has to start somewhere and be marketed to someone. It should be the VERY FIRST step taken when building a good real estate marketing plan and a successful real estate business.
I have worked with and met with hundreds and hundreds of Realtors regarding their marketing who are confused as to why they don't have a good pipeline of business and one thing is consistent; When ask about an existing database I am … (7 comments)
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real estate postcards: Farming now = Spring coming up “listings”....
- 10/19/11 06:18 AM
You only have six to seven months left until the spring selling season starts again. It seems no better time than the present to get those seeds planted in hopes of things “coming up listings” in your real estate farm.
People begin making plans with the new year and that time is approaching quickly. If plans to start a farm or to continue to farm keep getting put on the back burner...best get it moved to the front burner as quick as possible. Your time is running out for this coming spring when homes start selling again. It takes time (some … (0 comments)
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real estate postcards: I keep promising myself that I am going to get those just listed postcards out...
- 01/14/11 09:08 AM
And I just can't seem to get around to it every time I get a listing.
How many times I have heard this statement from both my friends that are Realtors and our clients! When my friends are Realtors tell me this, it kind of makes me crazy. After all, they only need request for us to handle it and WE WILL! I'm never really sure what the "real reason" is they aren't moving forward and just "doing it"! What is it that is really standing in their way?
I have come to the conclusion that it is simply overwhelming to most … (0 comments)
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real estate postcards: Expired Listings Postcards NOW AVAILABLE
- 01/05/11 08:43 AM
You asked for Expired Listings Postcards and we now have them available for you at PrinterBees.com. Some of them are pretty darned funny too! We have a super funny one coming soon that I will post as soon as it is available.
REAL ESTATE MARKETING WITH PRINTERBEES
Let us do what we do, so you can focus and do what you do.
PrinterBees specializes in Real Estate Marketing solutions that help Professional Real Estate Agents create consistency and brand recognition through repetition in their marketing. Contact PrinterBees at 877-939-2337 or on-line at www.PrinterBees.com to learn about the … (3 comments)
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real estate postcards: Without Branding, You’re Just another Real Estate Agent
- 12/08/10 11:46 AM
What exactly does it mean to work on “branding” as a real estate agent? It isn’t something you can touch or feel, but we know it is something we have to have to find real success as a Professional Real Estate Agent. Without it, you’re just another real estate agent that “I don’t know from Adam” or a name on a sign that I saw once when I drove by that I don’t remember because I saw it only once. Branding is defined as:A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts … (2 comments)
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real estate postcards: Tis The Season to send Holiday Greetings to your clients
- 12/03/10 11:34 AM
With the Holiday Season upon us, it is the perfect time to both connect/re-connect with your clients. PrinterBees has several holiday postcards to help you connect with your clients. Custom design services are available.
Studies show that keeping in touch with your past clients really is the "golden ticket" to keeping your business consistent over the long haul. Eighty-one percent of sellers are likely to use the same agent again....64 percent of sellers choose their agent based on a referral from a friend of family member.
It's true! over 80% of your past clients would use you again if they knew … (5 comments)
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real estate postcards: Why postcard marketing and email marketing are here to stay
- 11/09/10 08:31 AM
Social media sites like Active Rain certainly offer great opportunities to find new business through the Internet, there are too many success stories to negate that fact. BUT..."old fashioned" real estate marketing techniques like postcard marketing and email marketing techniques will still do the trick and are absolutely effective ways to market your real estate business.
Web Pro News - Michael McDonald noted, “Social’s great, but not everybody goes to Twitter everyday, and maybe I have Twitter and Facebook, but not LinkedIn…but all of these people have email, and they check that every day.” Every one of your potential clients or … (0 comments)
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real estate postcards: 81% of sellers are likely to use their agent again...if they can find you
- 11/03/10 11:59 AM
Eighty-one percent of sellers are likely to use the same agent again....64 percent of sellers choose their agent based on a referral...IF THEY CAN FIND YOU. These are very interesting facts and based on a study done by the National Association of Realtors.
It's true! over 80% of your past clients would use you again if they knew how to reach you. If your past clients knew how to reach you, they might also refer you out...after all, 64% of sellers choose their agent based on a referral.
Besides handling the transaction you already handled for them, when is the last … (1 comments)
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real estate postcards: What about when your REO/Short Sale Real Estate Business Dries Up? Then What?
- 10/20/10 07:01 AM
What will REO Agents do once the banks stop giving them bank owned homes? i know...I know...I know! They will starve if they don't have a real estate marketing plan of some kind to keep their business going should the banks stop providing listings. Who is in control of your real estate career, You???? or The Bank????
I have a friend who is an REO Agent for Countrywide. At one point, he had as many as 30 active listings at a time! I hope he saved his money...because the last time I talked to him, they had stopped giving him … (1 comments)
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real estate postcards: When did your past clients last refer you? Do they know your still in THE business?
- 10/18/10 08:54 AM
When is the last time your past clients heard from you? Do they even know if you are still in this crazy and difficult real estate business? Chances are that if you aren't mailing to them or doing something to stay in touch, they will forget you! Maybe they think you "threw in the towel" like so many agents have/did as the market became more and more difficult.
Now if your agent is your mom, dad, brother, sister, aunt, cousin, son, daughter or any other person that you are in REGULAR contact with on a personal basis chances are they MIGHT … (2 comments)
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Effective real estate marketing never focuses on a single channel. While having online marketing strategies is great, it will be far more powerful if combined with print marketing and in-person outreach as well.
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