short sale marketing: How The USPS is helping Realtors(R) get more listings...a must read!
- 10/25/12 03:12 AM
The USPS now has a program called Every Door Direct Mailng (EDDM) and if you're not taking advantage of it, you should be. I'm going to get straight to the point on this because you NEED to be taking advantage of this for any real estate marketing or farming you do. It will blow your marketing out of the water because its so easy and so affordable. This is what you need to know about EDDM: No database required No need for a mailing list It's a fraction of the cost at about 14.5 per piece mailed SUPER affordable marketing that … (10 comments)
short sale marketing: Free Marketing Download - 7 Reasons Why It's Smart To Sell In The Winter
- 12/30/11 01:50 PM
We, at PrinterBees are so thankful for the steady stream of visitors we have from our friends on Active Rain. If you haven't "buzzed by", we hope you will soon. PrinterBees specializes in real estate marketing. As a thanks, we have created a free real estate marketing flyer download to help you educate sellers why wintertime is a great time to sell a home! I've been reading many articles, opinions, videos and blog posts lately about why it's a great idea to list a home for sale in the winter. My reticular activator must really be active right now, because I … (4 comments)
short sale marketing: More MUST KNOW Information About SB-458
- 08/03/11 07:53 AM
Most of the information distributed about Senate Bill 458 has been focused on junior lien holders and doesn't mention one of the other big highlights of this bill for people who are short selling. According to Elizabeth Weintraub, a Sacramento Broker: The bill "also prohibits a lender from demanding a seller contribution as a condition of short sale approval. Lenders may no longer require sellers to come to the closing table with funds and must accept the signed negotiation for the short sale as payment in full." (About.com) The actual wording on the bill is as follows: Section 2(b)(b) A holder … (2 comments)
short sale marketing: Senate Bill 458 - What you need to know about - how it impacts your short sale clients
- 07/28/11 11:00 AM
California Homeowners wishing to short sale have one less thing to worry about Governor Jerry Brown signed Senate Bill 458 on July 15, 2011 which keeps SECOND MORTGAGE lenders from trying to collect unpaid loan balances following a short sale with deficiency judgements. This is a real game changer for any real estate agent in California who assists people with short sales. it also offers a great reason to send out a marketing piece with this new information. According To CAR: "SB 458 extends the protections of SB 931 (2010), to ensure that any lender that agrees to a short sale … (0 comments)
short sale marketing: Many Real Estate Agents unaware of new rule and $11,000 fine! Please Read!
- 03/03/11 12:30 PM
It appears many REAL ESTATE agents are unaware of new ruling by the FTC and the $11,000 fine associated with not following it. The MARS rule (Mortgage Assistance Relief Services) was passed in November 2010 and officially went in to effect on January 31, 2011. Some agents (very few) are asking about it, but most are surprised to hear about it when we let them know we have added it to their Short Sale Marketing Materials to keep them from being fined.This ruling was primarily aimed at Mortgage Brokers and Mortgage Modification Professionals who were accepting advanced fees. It appears that … (9 comments)
short sale marketing: MARS Compliant Shortsale Marketing
- 02/28/11 07:39 AM
We have received many questions over the last couple of weeks regarding the new MARS (Mortgage Assistance Relief Services) Ruling passed by the FTC to protect consumers and curb unfair and deceptive practices associated with mortgage assistance relief services. Information regarding this law can be found on the FTC Website. The new ruling states that Real Estate Professionals can be fined $11,000 if they do not use the disclosures on marketing materials related to helping homeowners in "distressed" situations. Though the ruling indicates "Mortgage", the rule applies to real estate agents soliciting business for Short Sales or "Distressed Property". Beginning March … (4 comments)
short sale marketing: Short Sale Flyer Marketing and Doing It Right
- 02/16/11 08:04 AM
When a flyer is dropped off on your door step, what do you do? Do you crumple it up immediately or do you glance at it for a moment? In all reality, don't you take a look at it for just a few seconds? It's hard not to look at it, right? While flyers may seem annoying, people continue to use them because they can be a source for leads. Tragically most people waste their hard earned money putting out flyers that won't work. They work hard, write copy, and then put out a few thousands flyers and wait. They wait … (3 comments)
short sale marketing: I mailed one time and I didn't get a good response, so I am not mailing again
- 01/07/11 06:38 AM
Let's be honest here. Would you quickly sign up to do business with a company you had never heard of before because they sent you ONE mailing piece? Or better yet, would you even remember the name of a company that mailed you one marketing postcard? It is highly unlikely that you would remember the name of any small business because you received ONE mailing piece. It is kind of like the farmer who plants seeds one season and doesn't tend to his farm by watering his crop. What advice would you give to the farmer who complained about not seeing … (2 comments)
short sale marketing: Im freaking out because my farm hasn't seen anything in three weeks!
- 01/04/11 10:19 AM
"i'm Im freaking out because my farm hasn't seen anything in three weeks!" is what one of our clients said to us today. This is someone who "gets it". They understand that the only way to truly survive in this business for the long haul is to stay consistent with mailing to her farm and her database. This client has mailed to her farm, the same farm...FOR TEN YEARS! Now that is dedication! If you want consistency in your business, you must have consistency in your marketing. Here is the stats:
2% of sales are made on the first … (4 comments)
short sale marketing: Without Branding, You’re Just another Real Estate Agent
- 12/08/10 11:46 AM
What exactly does it mean to work on “branding” as a real estate agent? It isn’t something you can touch or feel, but we know it is something we have to have to find real success as a Professional Real Estate Agent. Without it, you’re just another real estate agent that “I don’t know from Adam” or a name on a sign that I saw once when I drove by that I don’t remember because I saw it only once. Branding is defined as:A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts … (2 comments)
short sale marketing: Short Sale Marketing
- 11/30/10 07:57 AM
Real estate marketing trends suggest the use of foreclosure lists may help find leads that turn into transactions. "So I stumbled across some foreclosure lists and mailed 150 last week and got a listing!"Lisa - Realtor, Woodbride, VA I wanted to share this quote from one of our clients who has been mailing out our short sale postcards and had some success. She was doing Short Sale Marketing to thousands at a time with a random list of people and wasn't getting the results she had hoped for. The important thing to mention is that she didn't just GIVE UP...she persevered, … (0 comments)
short sale marketing: Marketing Consistency - Does Coca Cola change their look...logo...branding?
- 09/01/10 08:25 AM
I just hung up the phone with a real estate group from Florida that "GETS IT" and I felt compelled to share. She is having us design Short Sale door hangers, short sale postcards, car door magnets and lawn signs that all have the same design on them. Wanna know why? BECAUSE IT'S CONSISTENT. She explained to me that they are sticking with the same look and feel on everything they do right now for their short sale marketing. They want people to recognize their marketing materials as being consistent. Yesterday we received a great phone call from "The Bald … (0 comments)
short sale marketing: Need a good reason to begin your Short Sale Marketing Campaign?
- 08/20/10 07:36 AM
Here is a link to a really good article from CNN Money about why short selling continues to be potentially be the best option for homeowners who can't seem to get their modifications approved. The article also states that as many as 20% of the modifications that have been approved go back in to default, which would again suggest that short selling is the ONLY option for many. In light of this new information, we have created more great postcards to help you get started with your Short Sale Marketing. We have many clients that are having great success getting short … (8 comments)
short sale marketing: Easy Short Sale Marketing Tips
- 08/06/10 12:28 PM
Right now at PrinterBees, we are helping alot of Realtors(R) build their short sale businesses by providing short sale marketing postcards. We want to make sure we are not only supplying postcards (on-line postcard pusher!!!), that we are also adding value to you and your business. Some simple things you can to to help grow your short sale business is to: Reach out to your sphere of influence and make sure you are keeping in touch with your past clients. They are a great source of repeat business and even better...referrals of new clients! Mail to farms/neighborhoods that you know are … (7 comments)
short sale marketing: Another GREAT Short Sale Marketing Piece
- 08/04/10 01:34 PM
Another great short sale marketing postcard to help you build up your short sale business. Printerbees now has 21 Short Sale Marketing Postcards to choose from! Sample pricing:
500 4X6 Postcards, your cost is only $89.99 500 oversized postcards is only $169 When you order in larger quantities, the price goes even lower to a small .05 cents per postcard on the 4x6 and only .08 cents on the 5.5 X 8.5. FAQ's: Q: Do I have to pay extra to customize my postcards? What about to add my headshot? A: There are no fees to customize your postcard just … (2 comments)
short sale marketing: New Short Sale - Pre Foreclosure postcard designs available...
- 07/30/10 08:46 AM
Just a quick note to let you know that we have posted new Short Sale/Pre-foreclosure postcards to our Real Estate Marketing page. There are now a total of 20 different short sale postcards to choose from to keep your marketing consistent. People have to see your name and marketing message several times before you have top of mind awareness. Use the many different designs we have to keep your message consistent. Get as few as 250 postcards or send out thousands. When you order 5000 postcards, the cost is as low as .05 cents each! Many of our clients are seeing … (4 comments)
short sale marketing: Is your Short Sale Marketing Plan on vacation for the summer? Easy Short Sale Marketing Tips
- 07/26/10 07:22 AM
If the busy summer selling season has caused you to slow down the marketing, it may be something you may want to step back up to avoid the income roller coaster throughout the year. Real Estate professionals that stay consistent with their marketing stay consistent with their business. Easy Short Sale Marketing Tips to give your business a good shot in the arm. Building a short sale business in real estate is essential to the success of any real estate agent in "this" market. Homeowners challenged with the falling home prices and financial stress many find themselves in need of help, … (3 comments)
The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.
The USPS now has a program called Every Door Direct Mailng (EDDM) and if you're not taking advantage of it, you should be. I'm going to get straight to the point on this because you NEED to be taking advantage of this for any real estate marketing or farming you do. It will blow your marketing out of the water because its so easy and so affordable.
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