short sale postcards: "Some Guy" dropped off a real estate marketing postcard...I can't remember his name
- 11/07/11 04:44 AM
I'm not looking to bust any chops here, but I do hope to save someone (at least one person) from wasting money on real estate marketing that won't work other than to waste your hard earned money. I hate to see people believe that investing in a one-time only real estate marketing plan (can't really even consider it a "plan" with just one mailing) will actually yield results, because IT WON'T. There is the anomaly and we have heard many stories from several of our clients, but it is absolutely NOT the norm. Your kidding yourself if you for one second … (7 comments)
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short sale postcards: More MUST KNOW Information About SB-458
- 08/03/11 07:53 AM
Most of the information distributed about Senate Bill 458 has been focused on junior lien holders and doesn't mention one of the other big highlights of this bill for people who are short selling. According to Elizabeth Weintraub, a Sacramento Broker: The bill "also prohibits a lender from demanding a seller contribution as a condition of short sale approval. Lenders may no longer require sellers to come to the closing table with funds and must accept the signed negotiation for the short sale as payment in full." (About.com) The actual wording on the bill is as follows: Section 2(b)(b) A holder … (2 comments)
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short sale postcards: Senate Bill 458 - What you need to know about - how it impacts your short sale clients
- 07/28/11 11:00 AM
California Homeowners wishing to short sale have one less thing to worry about Governor Jerry Brown signed Senate Bill 458 on July 15, 2011 which keeps SECOND MORTGAGE lenders from trying to collect unpaid loan balances following a short sale with deficiency judgements. This is a real game changer for any real estate agent in California who assists people with short sales. it also offers a great reason to send out a marketing piece with this new information. According To CAR: "SB 458 extends the protections of SB 931 (2010), to ensure that any lender that agrees to a short sale … (0 comments)
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short sale postcards: Many Real Estate Agents unaware of new FTC rule & $11,000 fine. Please Read
- 03/30/11 04:43 AM
It appears many REAL ESTATE agents are unaware of new ruling by the FTC and the $11,000 fine associated with not following it. *The MARS rule (Mortgage Assistance Relief Services) was passed in November 2010 and officially went in to effect on January 31, 2011. Very Few Real Estate Agents seem to be aware of it when in contact with PrinterBees. They are pleased to learn PrinterBees is adding the disclosure to all Short Sale Marketing Materials to help clients avoid the $11,000 fine.
Click HERE to have a copy of the OFFICIAL FTC Guidelines sent to you.
This ruling was … (4 comments)
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short sale postcards: Many Real Estate Agents unaware of new rule and $11,000 fine! Please Read!
- 03/03/11 12:30 PM
It appears many REAL ESTATE agents are unaware of new ruling by the FTC and the $11,000 fine associated with not following it. The MARS rule (Mortgage Assistance Relief Services) was passed in November 2010 and officially went in to effect on January 31, 2011. Some agents (very few) are asking about it, but most are surprised to hear about it when we let them know we have added it to their Short Sale Marketing Materials to keep them from being fined.This ruling was primarily aimed at Mortgage Brokers and Mortgage Modification Professionals who were accepting advanced fees. It appears that … (9 comments)
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short sale postcards: MARS Compliant Shortsale Marketing
- 02/28/11 07:39 AM
We have received many questions over the last couple of weeks regarding the new MARS (Mortgage Assistance Relief Services) Ruling passed by the FTC to protect consumers and curb unfair and deceptive practices associated with mortgage assistance relief services.
Information regarding this law can be found on the FTC Website. The new ruling states that Real Estate Professionals can be fined $11,000 if they do not use the disclosures on marketing materials related to helping homeowners in "distressed" situations.
Though the ruling indicates "Mortgage", the rule applies to real estate agents soliciting business for Short Sales or "Distressed Property". Beginning March … (4 comments)
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short sale postcards: Short Sale Flyer Marketing and Doing It Right
- 02/16/11 08:04 AM
When a flyer is dropped off on your door step, what do you do? Do you crumple it up immediately or do you glance at it for a moment? In all reality, don't you take a look at it for just a few seconds? It's hard not to look at it, right? While flyers may seem annoying, people continue to use them because they can be a source for leads. Tragically most people waste their hard earned money putting out flyers that won't work. They work hard, write copy, and then put out a few thousands flyers and wait. They wait … (3 comments)
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short sale postcards: Without Branding, You’re Just another Real Estate Agent
- 12/08/10 11:46 AM
What exactly does it mean to work on “branding” as a real estate agent? It isn’t something you can touch or feel, but we know it is something we have to have to find real success as a Professional Real Estate Agent. Without it, you’re just another real estate agent that “I don’t know from Adam” or a name on a sign that I saw once when I drove by that I don’t remember because I saw it only once. Branding is defined as:A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts … (2 comments)
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short sale postcards: Short Sale Marketing
- 11/30/10 07:57 AM
Real estate marketing trends suggest the use of foreclosure lists may help find leads that turn into transactions.
"So I stumbled across some foreclosure lists and mailed 150 last week and got a listing!"Lisa - Realtor, Woodbride, VA
I wanted to share this quote from one of our clients who has been mailing out our short sale postcards and had some success. She was doing Short Sale Marketing to thousands at a time with a random list of people and wasn't getting the results she had hoped for. The important thing to mention is that she didn't just GIVE UP...she persevered, … (0 comments)
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short sale postcards: Marketing Consistency - Does Coca Cola change their look...logo...branding?
- 09/01/10 08:25 AM
I just hung up the phone with a real estate group from Florida that "GETS IT" and I felt compelled to share. She is having us design Short Sale door hangers, short sale postcards, car door magnets and lawn signs that all have the same design on them. Wanna know why? BECAUSE IT'S CONSISTENT.
She explained to me that they are sticking with the same look and feel on everything they do right now for their short sale marketing. They want people to recognize their marketing materials as being consistent.
Yesterday we received a great phone call from "The Bald … (0 comments)
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short sale postcards: Need a good reason to begin your Short Sale Marketing Campaign?
- 08/20/10 07:36 AM
Here is a link to a really good article from CNN Money about why short selling continues to be potentially be the best option for homeowners who can't seem to get their modifications approved. The article also states that as many as 20% of the modifications that have been approved go back in to default, which would again suggest that short selling is the ONLY option for many.
In light of this new information, we have created more great postcards to help you get started with your Short Sale Marketing. We have many clients that are having great success getting short … (8 comments)
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short sale postcards: Easy Short Sale Marketing Tips
- 08/06/10 12:28 PM
Right now at PrinterBees, we are helping alot of Realtors(R) build their short sale businesses by providing short sale marketing postcards. We want to make sure we are not only supplying postcards (on-line postcard pusher!!!), that we are also adding value to you and your business.
Some simple things you can to to help grow your short sale business is to:
Reach out to your sphere of influence and make sure you are keeping in touch with your past clients. They are a great source of repeat business and even better...referrals of new clients! Mail to farms/neighborhoods that you know are … (7 comments)
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short sale postcards: New Short Sale - Pre Foreclosure postcard designs available...
- 07/30/10 08:46 AM
Just a quick note to let you know that we have posted new Short Sale/Pre-foreclosure postcards to our Real Estate Marketing page. There are now a total of 20 different short sale postcards to choose from to keep your marketing consistent. People have to see your name and marketing message several times before you have top of mind awareness. Use the many different designs we have to keep your message consistent.
Get as few as 250 postcards or send out thousands. When you order 5000 postcards, the cost is as low as .05 cents each!
Many of our clients are seeing … (4 comments)
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short sale postcards: Is your Short Sale Marketing Plan on vacation for the summer? Easy Short Sale Marketing Tips
- 07/26/10 07:22 AM
If the busy summer selling season has caused you to slow down the marketing, it may be something you may want to step back up to avoid the income roller coaster throughout the year. Real Estate professionals that stay consistent with their marketing stay consistent with their business.
Easy Short Sale Marketing Tips to give your business a good shot in the arm. Building a short sale business in real estate is essential to the success of any real estate agent in "this" market. Homeowners challenged with the falling home prices and financial stress many find themselves in need of help, … (3 comments)
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short sale postcards: Building your short sale business - marketing your short sale business with short sale postcards
- 07/08/10 09:27 AM
The short sale real estate market doesn't appear to be ending anytime soon and we want to help you get those listings with a new line of postcards to let potential clients know they have options. Many people feel stuck right now and are just looking for someone to give them ideas and options. We hope these new marketing pieces serve your business and your budget well.
This particular design has been tested and had a very high response rate for a farm done in California. It was printed 5.5 X 8.5, and again had a very high response rate. … (2 comments)
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short sale postcards: Marketing your business in a slow market
- 06/29/10 09:44 AM
If the current real estate market has been a bit of a roller coaster ride for you, you may be tempted to abandon your marketing plan. Now could be the worst time to abandon your marketing plan and it could be detrimental to your business.
Studies show that only 35.5% of homeowners would use their same agent again WITHOUT regular contact. If you are depending on your past clients to remember you from five years ago, think again. You may have played an important role during a big life moment for them, but don't count on them to remember you once … (0 comments)
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short sale postcards: I stumbled upon a foreclosure list...
- 06/22/10 12:51 PM
"So I stumbled across some foreclosure lists and mailed 150 last week and got a listing!"Lisa - Realtor, Woodbride, VA
I wanted to share this quote from one of our clients who has been mailing out our short sale postcards and had some success. She was mailing a thousand at a time to a random list of people and wasn't getting the results she had hoped for. The important thing to mention is that she didn't just GIVE UP...she persevered, tried something different and got different results! And...she only mailed out 150!!!!
You know...the definition of insanity...
"Doing the same thing … (4 comments)
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short sale postcards: Seven Easy Short Sale Marketing Tips
- 06/04/10 01:34 PM
Seven Easy Short Sale Marketing Tips to give your business a good shot in the arm. Building a short sale business in real estate is essential to the success of any real estate agent in "this" market. Homeowners challenged with the falling home prices and financial stress many find themselves in need of help, and unsure of where to turn. Reaching homeowners requires a consistent marketing strategy that unfortunately many agents are missing the mark on. Consider the following when you look at and evaluate your own marketing campaign.
Have a clear marketing message Encourage your prospects to contact you by … (4 comments)
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short sale postcards: short sale prospecting
- 05/04/10 12:51 PM
Right now at PrinterBees, we are helping alot of Realtors(R) build their short sale businesses by providing short sale marketing postcards. We want to make sure we are not only supplying postcards (on-line postcard pusher!!!), that we are also adding value to you and your business.
Some simple things you can to to help grow your short sale business is to:
Reach out to your sphere of influence and make sure you are keeping in touch with your past clients. They are a great source of repeat business and even better...referrals of new clients! Mail to farms/neighborhoods that you know are … (0 comments)
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short sale postcards: Offering Good Information To Short Sale Clients
- 04/28/10 07:18 AM
I just read a great bulletin from the California Department of Real Estate geared toward consumers and it is probably the kind of information you should be providing to your prospective clients no matter what state you sell real estate or do short sales in.
Click here to read the The Consumer Alert regarding short sales. It is a PDF that can be downloaded and shared with your clients.
My thinking is that when you are totally upfront with what consumers should be aware of, you are educating them, helping to knock other agents out of the race (who may be … (0 comments)
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I'm not looking to bust any chops here, but I do hope to save someone (at least one person) from wasting money on real estate marketing that won't work other than to waste your hard earned money. I hate to see people believe that investing in a one-time only real estate marketing plan (can't really even consider it a "plan" with just one mailing) will actually yield results, because IT WON'T. There is the anomaly and we have heard many stories from several of our clients, but it is absolutely NOT the norm. Your kidding yourself if you for one second … (7 comments)
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