video marketing: How Videos Can Boost Your Real Estate Marketing - 06/19/19 11:46 PM
I recently read that some people fear public speaking more than death itself. I can certainly understand that it can be scary! We want to be liked and accepted by those we interact with, and we feel like speaking before a group – or even just being honest on social media – can threaten that.
Despite what you may think, I struggled with being open as well, until I read Big Magic by Elizabeth Gilbert. That book opened my mind to what might be possible.
How did I start? I started sharing my art. But I also started to do live videos!
It can be … (4 comments)

video marketing: Real Estate Marketing 2019: Be Active On Social Media! - 12/23/18 12:59 PM
Most real estate agents are already active on social media in some capacity. Why is it so important?
Let’s take a look at some statistics:
68% of American adults use Facebook Pinterest has 250 million monthly active users 73% of American adults use YouTube More than 1/3 of American adults use Instagram If you want to reach people online, social media is a huge avenue to do so. It certainly doesn’t hurt that so many social media platforms let you target your message, as well – for a fee, of course.
Here are some tips to be more active on social media in 2019!
Get … (11 comments)

video marketing: 4 Ways to Make Marketing Fun Instead of a Chore - 11/16/18 09:54 PM
Do you roll your eyes and sigh when it’s time for another direct mailing? I mean, didn’t you just do one… ok, maybe that was a couple months ago.
Still, a lot of Realtors® see direct mail – and marketing in general – as a frustrating chore. After all, they say, I’m in the business to sell homes, not to market myself!
Legendary copywriter Dan Kennedy likes to say, “No one is in the business of doing something. They are in the business of SELLING the doing of the thing – or they aren’t in business at all!”
Seeing yourself as a marketer, rather than just … (3 comments)

video marketing: Why Try Video? Sharing Useful Information with Prospects & Customers - 11/15/18 07:46 PM
A lot of us are very shy about putting our face on camera. We don’t always like how we look, or we feel self-conscious. We might be nervous that we’ll stutter or say something silly.
The good news is that your prospects and clients don’t need you to be perfect. In fact, they’ll be more comfortable if you’re not!
Remember, we want prospects and customers to know, like, and trust us. They can do that most when we are authentic – which means showing our smiling faces.
Another thing that holds a lot of folks back from doing video is they feel they don’t … (7 comments)

video marketing: Going Live: Real Estate Videos That Will Help You Stand Out - 09/28/18 01:22 PM
Having a healthy marketing mix includes taking full advantage of social media. This means getting videos out there – but don’t be shy!
You don’t have to dress fancy or get a professional video crew to be present on social media. Simply go live on Facebook, be yourself, and try some of these awesome real estate video ideas!
Videos Highlighting Your Farm AreaYou are an expert on your target market area – why not show it off? Walk around the area and do live video of key areas.
For instance, highlight a local park and talk about how convenient it is to be able to bring … (5 comments)

video marketing: Creating Online Video That Engages - 02/23/18 11:54 AM
It’s hard to put yourself in front of a camera anyway, but why do it if you aren’t sure it’s even going to matter? 
The good news is that you can set up your video to give you the best chance of engagement and relationship-building. From there, you can invite folks to join your mailing list, connect with them about their real estate needs, and more.
So what do you need to create a great video that engages? I’ll give you a hint – it’s not expensive equipment or the perfect setting.
The First Key to Video That Engages: YOU!Surprisingly, it’s the thing that … (3 comments)

video marketing: 3 Ways to Use Video to Promote Real Estate Listings - 10/07/17 04:02 PM
This post may contain affiliate links. We truly love, use, and recommend the best!If a picture is worth 1,000 words, a video must be worth a million. When you can take images, sound, and a clear understanding of space and dimension and put it all in one package, you can’t lose.
If you have been avoiding video because you think it’s too difficult or too expensive, I’m about to change your mind. Cell phone cameras have been increasing in quality, and people’s enjoyment of less-professional “raw” video is increasing.
Whether you want to invest in professional video or use a Facebook Live, there … (3 comments)

video marketing: How to Keep Up with Social Media - 07/29/17 01:25 PM
This post may contain affiliate links. We truly love, use, and recommend the best!Recently I posted about how incredible Facebook Live can be for real estate. I am so grateful for all the responses we got! It did bring up a common question, though.
“How do you keep up with all the social media options available?!”
Great question! There are two primary methods that keep our social media humming at Printerbees.
Choose Your Social Media CarefullyStep one is deciding which social media outlets are best for your company. For Realtors®, visual outlets are excellent. That means Instagram, Pinterest, and video are all great choices.
I also recommend Facebook … (3 comments)

video marketing: Tips for Using Social Media to Sell a Home - 02/08/17 08:17 PM
Combining online and offline marketing is essential to any real estate marketing strategy. A combination of marketing postcards, website marketing, and social media will help you win every time.
Many Realtors® aren’t sure how to approach selling a home on social media. You may share listings on your personal page and possibly on a business page. That’s a good start, but there’s so much more you can do.
A Facebook Page for Real Estate in Your Farm AreaMost Realtors® have an area or neighborhood that they specialize in or would like to work in primarily. To make this a banner year, start now. … (0 comments)

video marketing: 5 Incredible Ways to Use Real Estate Videos - 06/30/16 01:31 PM

Realtors® who think videos are the future are already a step behind. Videos are one of the most important marketing tools you need to be doing right now. And you need to be doing them well.
Consider that:
9% of marketing professionals worldwide name video as the type of content with the best ROI Shoppers who view videos are 81X more likely to purchase than non-viewers. Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. Convinced yet? Ok, let’s take a look at 5 ways any Realtor® can leverage videos for their … (2 comments)

video marketing: 4 Ways to Market Real Estate Listings - 06/03/16 07:05 AM

The challenge you face in making a real estate listing is right in the name itself: Listings. By definition, your property will be displayed in a list (in either online or print) among other ads that are trying to do the exact same thing you are.
When human eyes see a series of listings, they immediately go into “Just the facts, please” mode and start scanning for the things that will jump out to them. This means they’re only looking at price, location, neighborhood or the picture. That’s your small window to grab them.
So let’s take a look at 4 things you … (1 comments)

video marketing: 3 Types of YouTube Videos That Will Bring You Leads - 09/22/15 07:21 AM

For the most part, I strongly advocate picking a basic marketing strategy and sticking to it. This strategy should combine online and offline elements, and needs to respect the time and resources you have available.
That said, sometimes it’s fun and profitable to branch out in new ways. One way that Realtors® can make an impact is through YouTube Videos. Having a YouTube page for your real estate business is important anyway – you can post walkthroughs there for additional visibility. But getting in front of the camera yourself is also a great marketing strategy.
What You Need to Create YouTube VideosMany people assume … (5 comments)

video marketing: Tired of Traditional Open Houses? Use Periscope Instead - 08/03/15 05:03 AM
Would you love to have a completely safe open house done in 45 minutes for dozens of viewers, without having to buy any cookies or punch? If so, you should get to know the new Periscope app.
Periscope is a free app that allows you to share live video and audio from your mobile device. The video can go as long as you want, and viewers can interact with you through chat messages. This allows them to ask questions, make comments, and request specific things, like to see the birds near you.
As a result, Periscope is the perfect tool to do a … (38 comments)

Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder ( Rainmaker large

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

More about me…

Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.




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