Most real estate agents have a love-hate relationship with Facebook, meaning they love to hate it. It’s easier to hate Facebook than admit we don’t understand how to make it work for our business. The reality is that when used effectively Facebook, can put you in front of hundreds or even thousands of people for little to no cost. Here are some tips to help you make sense of Facebook for your business. Have a plan Just like the other areas of your real estate career, you need a plan for your Facebook activities. Here are a couple of (6 comments)