words: Words Can Make or Break a Sale
- 11/20/08 02:29 AM
Words Can Make or Break a Sale Ann Brenoff, Los Angeles Times Staff Writer CONTRA COSTA TIMES Sun, Dec. 24, 2006 WORDS matter. Wars have started over them. Civilizations have collapsed because of them. And it would appear that the speed with which a house sells might be determined by them. As listings grow old on the vine in this flush-with-inventory market and frustrated sellers grapple for the slightest edge, the findings of several academics might offer some guidance. For example, a Canadian professor, as part of a broader study on real estate sales patterns, found that sales in which the … (7 comments)
Words Can Make or Break a Sale
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