architectural rendering: Still Don’t Know What To Say? More Real Estate Blog Topics - 01/14/08 02:57 AM
We've discussed blog topic ideas in the past, but many of you have mentioned that you're still stuck. To help you out, we've compiled another list that may help your creative juices flow.
Mortgages: It's at the top of every buyer and seller's mind these days. From how to get out of a bad mortgage to how to choose the right one for you, you can't go wrong with a mortgage topic on a real estate blog.
Moving Tips: If you're selling someone a home, they're going to move into it. If you're helping someone sell a home, they're going to move out … (3 comments)

architectural rendering: Staring At The Blank Page: Coming Up With Real Estate Blog Topics - 01/09/08 01:43 AM
The cursor blinks at a maddening pace. As a real estate agent, you promised you'd blog once a week to attract more people to the site, but your mind is blank. Your palms begin to sweat. Forget it. You turn the screen off and walk away, thus losing your established readership in the process because you couldn't think of a single thing to say in your scheduled post.
You know that regular postings are the key to a successful real estate blog, but who can come up with something to say every single week or twice a week if you post that … (0 comments)

architectural rendering: The Three Major Rules of A Successful Real Estate Blog - 01/02/08 10:43 PM
Hundreds of people start a blog for professional or personal reasons every single day, but if your resolution for the new year is to start a blog for your real estate agency, you have a very different agenda in mind. That also means, though, that there are a few things you must keep in mind as you get started.
 
Real Estate Blog Rule #1 - Regular postings are the key to regular readers.
Why would anyone read your blog if you don't post on a regular basis. If you simply log in and post something whenever you feel like it - once a … (5 comments)

architectural rendering: New Year’s Resolutions - 12/27/07 06:48 AM
We all make big plans at the end of each year.
 
"Next year, we'll exceed our sales goals by 28%."
"Next year, our new web 2.0 marketing ideas will move forward."
"Next year, I'll manage to keep my desk clear all of the time."
 
The reality, though, is that next year will be little different than this one unless you make some changes to the way you do things. If you have a lot of goals for next year, you may want to consider outsourcing some of those tasks to ensure that you stay on track.
 
Want to increase your sales? Consider outsourcing … (0 comments)

architectural rendering: Thinking About Making a Switch? Read This First! - 12/26/07 05:04 AM
Real estate can be a fickle business, and agents regularly move from one company to the next or decide to set out their own shingle. As you make a move, though, there are a number of things you might want to consider about your new office.
 
If You're Changing Companies . . .
First, evaluate the feel of the new office. Is it energetic or laid back? Understanding how the office works if you're switching companies is essential. It will help you understand when clients should be brought into the office and when you should meet them somewhere for coffee.
 
Second, understand how parking … (1 comments)

architectural rendering: Sometimes, You Just Have To Know Where It Fits - 12/18/07 11:43 PM
Looking at the whole picture in terms of marketing your real estate business can be difficult at times. Understanding which tools to use in your next marketing campaign can be even more difficult. Take a moment to look at this letter we got through our website last week.
 
Hi there! I love the idea of using architectural renderings in my promo materials, but I have no idea how they might fit into my current ideas. Are they expensive? How can I put them to good use so that I get more value for every marketing dollar I spend?
 
To be honest with you, … (0 comments)

architectural rendering: Architectural Rendering: Two Case Studies - 12/14/07 12:54 PM
Case #1: As a realtor, my deadline for a brochure was coming up in a hurry, and I needed to figure out what kind of architectural renderings I could get quickly and exactly what it was going to cost me. My budget is always tight with marketing, so price as well as timing was essential to me. Luckily, James Colucci Enterprises was there to help. They explained a bit about the architectural rendering process to me, and there was a quote in my inbox within the next twenty-four hours. Because the price on the architectural rendering I needed was so competitive, … (0 comments)

architectural rendering: Search Engine Optimization For Your Real Estate Website - 12/12/07 12:26 AM
Is your real estate website a little late to the SEO bandwagon? Don't worry. James Colucci Enterprises can help optimize your site so the search engines and potential customers can see it in just a matter of minutes.
What is SEO?
SEO is short for ‘search engine optimization,' and it's a term that many are using these days. The goal of SEO text is to make it easier for the major search engines to see your site and thus give it to potential customers at a higher ranking position than the sites of your competitors. The difficulty, though, lies in optimizing for the … (1 comments)

architectural rendering: Linking Your Real Estate Website To Thousands of Customers - 12/10/07 09:47 PM
Not quite where you'd like to be in the search engine rankings with your real estate website? Have you considered the power of reciprocal linking?
Search engines use a variety of formulas to come up with the perfect way to list your real estate website in terms of viewer importance, and while every search engine uses a different algorithm, almost all of them taking the number of links to your site into account in their formulas.
What is Reciprocal Linking?
Just because you've had a great firm like James Colucci Enterprises design your site for you, it doesn't guarantee you a good place … (0 comments)

architectural rendering: Advertise Your Real Estate Website Through Article Directories - 12/10/07 05:36 AM
Any real estate marketing plan is a multi-pronged approach, and if you're looking to round out your online marketing campaign, one of the easiest ways to handle it is to submit articles to a variety of article directories. This will not only help clients find you, it may help to engender trust before the two of you have ever met.
What are Article Directories?
Article directories are services that keep thousands of articles about a variety of topics on file. While there are many article directories out there, each of them is indexed by all of the major search engines. As a result, … (0 comments)

architectural rendering: Want More Leads With Your Real Estate Website? - 11/08/07 10:51 PM
Even if you have the right real estate site in the right place at the right time, you may not be generating the number of leads that you once thought online marketing might. Is it you? Is it your site? This guide may help.
First, it's important to remember that more than eighty percent of homebuyers start their search online, so if you're thinking of dumping your site because you're not seeing the traffic you want, that's a really poor idea.
The right real estate website has contact information that's easy to find. Many realtors get in trouble when they try to add … (1 comments)

architectural rendering: Keeping Your Real Estate Website Running – Hosting Companies - 11/03/07 03:03 PM
You know that the right real estate site can bring thousands of dollars into your brick and mortar location every day, but did you know that the wrong hosting company can cost you money? Even if you've spent thousands on the design of your real estate website, the wrong hosting company can seriously damage your reputation and send your potential clients the other way.
What is Web Hosting?
Web hosting is the service that literally propels your site to the information superhighway so potential clients can see you and your business. There are thousands of web hosting companies out there right now dying … (0 comments)

architectural rendering: Architectural Renderings: Is The Computer Version The Best One? - 10/30/07 05:13 AM
Sometimes your project just needs the right architectural rendering to make it complete. In that case, googling the term "architectural rendering" may return a variety of confusing results. Do you want a digital rendering? Is a rendering by hand more expensive?
While architectural rendering may bring to mind an individual with a pencil and a drafting board, the constant presence of technology in our lives has changed even this process. Most firms that offer architectural renderings will now only offer you the option of a digital image that offers the kind of photo realism we've come to expect from the computer-age. … (1 comments)

architectural rendering: Understanding What Architectural Renderings Can Do For Your Business - 10/25/07 08:36 AM
If you've heard a lot of talk in your marketing newsletters about architectural renderings and what they can do for your business, you may be wondering a bit about renderings themselves. Understanding exactly what a rendering is and how it's created can go a long way toward helping you put them to work for your company.
What Is An Architectural Rendering?
Put simply, an architectural rendering is when a company or an individual creates (on paper) the external design of a home or a building before it is constructed. Architectural renderings are quite common in terms of high dollar commercial real estate, … (0 comments)

architectural rendering: The Fees Involved With Architectural Renderings - 10/25/07 08:15 AM
If you've been considering adding architectural renderings to your marketing line up, but you're worried about the fees involved with such products, understanding a bit more about the architectural rendering process and the fees involved with each step may help ease your mind.
Architectural renderings are a great way to increase client enthusiasm about properties before they're ever finished, but in the past few years, they've built an unsightly reputation as being too overpriced for most agents. Luckily, this doesn't have to be the case. With the appearance of software based architectural renderings, the old ways (and prices) no longer apply. You … (0 comments)

architectural rendering: The Five Most Important Aspects of the Right Architectural Rendering Firm - 09/25/07 06:09 AM
You know that a picture is worth a thousand words when it comes to making that sale, but how do you choose the right architectural rendering firm to create the perfect picture? These tips should help.
•      Choose a company with the tools to get the job done right. There are lots of graphic designers out there who claim to be able to offer you architectural renderings your clients will love, but knowing the difference between a company's sales pitch and a company's actual abilities are two very different things. These days, the best firms use the technology available to create pictures … (0 comments)

architectural rendering: Broadcast Your Message Louder! - 09/19/07 03:04 PM
You may be familiar with lots of real estate marketing online tactics. You may even be using several of them. One technique you may be overlooking, though, is the use of broadcast e-mails.
There are lots of reasons to consider using broadcast e-mails as a real estate marketing technique. First, broadcast e-mails give you the power to directly communicate with prospective clients. They'll read your important message, and they can even respond to the mailing to communicate directly with you. Whether you want to send out an introduction letter, a newsletter, or a well-designed open house flier, you finally have the … (1 comments)

architectural rendering: The Real Estate Marketing World Is Virtually Full of Options - 09/17/07 07:20 AM
Viewing a home before they walk into your office is important to clients in the virtual world of today. Since nearly eighty percent of buyers use the internet to find a home, it's important that you have the right tools at your disposal to help them truly see the properties you have for sale. Let's take a look at some of the visualization tools on the in the real estate marketing world of today.
Virtual Home Tours
These are fast becoming one of the hottest tools for realtors to use on their sites. Why? Nearly sixty percent of clients who view a … (0 comments)

architectural rendering: Outsourcing Architectural Renderings - 09/12/07 04:11 PM
While outsourcing seems like it might be one of the seven deadly sins in today’s business world, outsourcing your architectural rendering needs might be the best idea you’ve ever had.
Why Outsource?
Outsourcing isn’t a good idea in every application, but choosing to outsource your need for architectural renderings can really provide you with some amazing benefits.
      Outsourcing your architectural renderings can provide you with a photorealistic sketch within a week.
      Outsourcing your architectural renderings can save you thousands of dollars, as you don’t have to implement the infrastructure you might otherwise need for this service.
      Outsourcing your architectural renderings may actually mean … (1 comments)

architectural rendering: Rendering Your Clients Speechless - 09/10/07 04:42 PM
The ability to truly visualize a project, even before it's created, means a much higher chance of selling that project to the right clients. The same is true in the real estate industry. Architectural renderings can help you and your clients see the uncreated in a way that you never thought possible.
In fact, architectural renderings are a great way to boost the success of your marketing campaigns. Add the rendering to your site to increase online traffic. Add it to your open house flier to ensure that your event is a success. Place it on your brochure, and you're sure … (2 comments)

 

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