real estate marketing: Still Don’t Know What To Say? More Real Estate Blog Topics - 01/14/08 02:57 AM
We've discussed blog topic ideas in the past, but many of you have mentioned that you're still stuck. To help you out, we've compiled another list that may help your creative juices flow.
Mortgages: It's at the top of every buyer and seller's mind these days. From how to get out of a bad mortgage to how to choose the right one for you, you can't go wrong with a mortgage topic on a real estate blog.
Moving Tips: If you're selling someone a home, they're going to move into it. If you're helping someone sell a home, they're going to move out … (3 comments)

real estate marketing: Staring At The Blank Page: Coming Up With Real Estate Blog Topics - 01/09/08 01:43 AM
The cursor blinks at a maddening pace. As a real estate agent, you promised you'd blog once a week to attract more people to the site, but your mind is blank. Your palms begin to sweat. Forget it. You turn the screen off and walk away, thus losing your established readership in the process because you couldn't think of a single thing to say in your scheduled post.
You know that regular postings are the key to a successful real estate blog, but who can come up with something to say every single week or twice a week if you post that … (0 comments)

real estate marketing: The Three Major Rules of A Successful Real Estate Blog - 01/02/08 10:43 PM
Hundreds of people start a blog for professional or personal reasons every single day, but if your resolution for the new year is to start a blog for your real estate agency, you have a very different agenda in mind. That also means, though, that there are a few things you must keep in mind as you get started.
 
Real Estate Blog Rule #1 - Regular postings are the key to regular readers.
Why would anyone read your blog if you don't post on a regular basis. If you simply log in and post something whenever you feel like it - once a … (5 comments)

real estate marketing: New Year’s Resolutions - 12/27/07 06:48 AM
We all make big plans at the end of each year.
 
"Next year, we'll exceed our sales goals by 28%."
"Next year, our new web 2.0 marketing ideas will move forward."
"Next year, I'll manage to keep my desk clear all of the time."
 
The reality, though, is that next year will be little different than this one unless you make some changes to the way you do things. If you have a lot of goals for next year, you may want to consider outsourcing some of those tasks to ensure that you stay on track.
 
Want to increase your sales? Consider outsourcing … (0 comments)

real estate marketing: Thinking About Making a Switch? Read This First! - 12/26/07 05:04 AM
Real estate can be a fickle business, and agents regularly move from one company to the next or decide to set out their own shingle. As you make a move, though, there are a number of things you might want to consider about your new office.
 
If You're Changing Companies . . .
First, evaluate the feel of the new office. Is it energetic or laid back? Understanding how the office works if you're switching companies is essential. It will help you understand when clients should be brought into the office and when you should meet them somewhere for coffee.
 
Second, understand how parking … (1 comments)

real estate marketing: To Blog or Not To Blog: That Is The Question - 12/18/07 11:48 PM
The world of real estate marketing gets more competitive every single day, and deciding which marketing materials to add to your overall strategy can be a really difficult one. Increasingly, adding a real estate blog to the line up of your online marketing materials is a popular notion, but is it really worth it? The answer to that question is a bit complicated.
 
A real estate blog is worth it if . . .
 
It's professional. There are lots of different kinds of blogs out there, and people tend to write virtually everything in their blog. For many, it's a kind of online … (3 comments)

real estate marketing: Before The Photographer Gets There . . . - 12/18/07 11:47 PM
As a real estate agent, hiring a great professional photographer for your listings is the perfect first step toward a sale. It will not only ensure that all of your marketing materials look clean, neat, and well-organized, it may also help to attract buyers. Moreover, it saves you quite a bit of time and money. If you don't have a photographer in your office or a graphic design company at your fingertips, outsourcing to the professionals just makes sense. Before your professional photographer arrives, though, there are several things that you may want to do or encourage your clients to do.
 
First, … (4 comments)

real estate marketing: The Right Photography Can Make The Sale - 12/18/07 11:45 PM
When my brother-in-law tried to sell his house last year, the realtor he hired stopped by to snap a few photos for the marketing materials. Much to his chagrin, the realtor my brother-in-law had hired whipped out his cell phone, lined up a few shots of the outside of the house, and went with those prints for every piece of marketing material.
 
You may be aware of the fact that appearance is everything in the world of real estate, and placing a few grainy, pixilated photos from your cell phone's camera on a flyer, brochure, or website listing of a property … (0 comments)

real estate marketing: Sometimes, You Just Have To Know Where It Fits - 12/18/07 11:43 PM
Looking at the whole picture in terms of marketing your real estate business can be difficult at times. Understanding which tools to use in your next marketing campaign can be even more difficult. Take a moment to look at this letter we got through our website last week.
 
Hi there! I love the idea of using architectural renderings in my promo materials, but I have no idea how they might fit into my current ideas. Are they expensive? How can I put them to good use so that I get more value for every marketing dollar I spend?
 
To be honest with you, … (0 comments)

real estate marketing: Advertise Your Real Estate Website Through Article Directories - 12/10/07 05:36 AM
Any real estate marketing plan is a multi-pronged approach, and if you're looking to round out your online marketing campaign, one of the easiest ways to handle it is to submit articles to a variety of article directories. This will not only help clients find you, it may help to engender trust before the two of you have ever met.
What are Article Directories?
Article directories are services that keep thousands of articles about a variety of topics on file. While there are many article directories out there, each of them is indexed by all of the major search engines. As a result, … (0 comments)

real estate marketing: Broadcast Your Message Louder! - 09/19/07 03:04 PM
You may be familiar with lots of real estate marketing online tactics. You may even be using several of them. One technique you may be overlooking, though, is the use of broadcast e-mails.
There are lots of reasons to consider using broadcast e-mails as a real estate marketing technique. First, broadcast e-mails give you the power to directly communicate with prospective clients. They'll read your important message, and they can even respond to the mailing to communicate directly with you. Whether you want to send out an introduction letter, a newsletter, or a well-designed open house flier, you finally have the … (1 comments)

real estate marketing: Outsource your marketing - 09/04/07 12:47 AM
A great way to handle small marketing tasks is to outsource. Marketing is a critical aspect of a successful real estate agency. Successful marketing strategies will make or break your business - particularly in one as competitive as the real estate market. That being said, it doesn't necessarily mean that you need to factor in a full time marketing staff to meet your needs. You can fully meet your advertising goals without the high costs of supporting a permanent staff for periodic projects.
Instead of hiring a fulltime graphic artist, consider outsourcing your projects. This enables you to only hire a … (1 comments)

real estate marketing: Cutting Edge Real Estate Marketing - 08/27/07 10:53 PM
In devising and implementing your real estate marketing strategies, consider the most effective way to reach your buyers and sellers. That's why marketing is so important - it's key to making an effective and profitable connection to your clients. It's how to get the word out.
Traditional brochures, flyers, and postcards are tried-and-true real estate marketing tools. The reason they are so effective is in part because they are visual representations of your listings - something clients can hold in their hands as proof you are selling their property - or that you offer the property of their dreams. The way … (6 comments)

 

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