bad news: Your pet cat is really a skunk
- 07/27/16 05:27 AM
Many years ago when I was working is Sales Promotion Marketing, I had a boss that would often say in a staff meeting: "It is difficult to tell the client that their pet cat is really a skunk." Of course what he meant was that telling the client any kind of negative feedback about their brand was not going to be easy--but it may have to be done. After all that is what we were hired to do. Fast forward twenty years later and I find myself in a new industry but still working with clients. However, now the brand I am hired to market … (71 comments)
Many years ago when I was working is Sales Promotion Marketing, I had a boss that would often say in a staff meeting: "It is difficult to tell the client that their pet cat is really a skunk." Of course what he meant was that telling the client any kind of negative feedback about their brand was not going to be easy--but it may have to be done. After all that is what we were hired to do.
;)
;)
