business: You are the Brand
- 03/07/12 11:38 PM
I found this to be a very interesting article worth sharing. Excerpt: It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the … (1 comments)
business: Combating Loss Aversion
- 01/19/12 10:41 AM
This was originally posted on by business blog at www.nicksbusinessjournal.com, but I thought the underlying principle could be useful and applied to our real estate business...though you may not want to ask your sell to do a money back guarantee or 30 day free trial. But you may want to give it some thought and see how this could be applied to either your sellers, or to your business as you recruit clients. Loss Aversion Definition - Peoples tendency to strongly prefer avoiding losses to acquiring gains. Concept: Psychologist quantify the pain of loss to be twice as strong as the … (0 comments)
business: The Value of Agency
- 12/25/11 05:56 AM
Another excerpt from The Personal MBA: by Josh Kaufman. Agency as described in Kaurfman's "Twelve Standard Forms of Value" "Agency involves the marketing and sale of an asset you don't own. Instead of producing value by yourself, you team up with someone else who has value to offer, then work to find a purchaser. IN exchange for establishing a new relationship between your source and a buyer, you earn a commission or fee." read more at http://book.personalmba.com/agency/ To see complete list of 12 visit: http://book.personalmba.com/12-standard-forms-of-value/
I found this to be a very interesting article worth sharing.
;)
;)
