Most people know that Realtors call geographical advertising "farming," but why is this an appropriate term? #1 The Principle of Sewing and Reaping Traditionally, farmers would sew seed in the earth. They would usually pray, fertilize and irrigate and the seed would germinate creating wonderful wheat, barley, corn crops that would be harvested at peak season when the grain, fruit or vegetable was fully ripe. In Real Estate, Realtors "sew" the "seed" of their advertising pieces (notepads, postcards, calendar magnets, etc.) sometimes say a prayer, and one day they receive a call or … (3 comments)
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Why Realtors call Advertising "Farming"
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