Jim Griffin's Blog

  One of the exciting things about our full-motion walk-through format is the fact that it translates to many different settings. Small businesses, tourism destinations, commercial real estate—they can all benefit from marketing themselves through full-motion video.   We've discovered that this m...

  Today is all about HouseLens news--we have some exciting things going in!   First, remember my recent series of posts on social media? Well, HouseLens is practicing what we preach! You can now find us on all the major social media platforms, either as HouseLens or under the umbrella of our pare...

  Early last week, I shared some tips for staging small homes for photo/video shoots. I mentioned that, since statistics show that Americans tend to favor larger homes, selling a small home can be a real challenge.   As an experienced real estate agent, however, I've learned that it can also be a...

  Many of you have blogs here on ActiveRain, and I'm sure some of you also have outside blogs—or at least post your ActiveRain content to your own websites. Most of those blogs are probably text blogs (like this one).   Photo and video blogs are also an option, however. Video blogs (also called v...

  Nashville (AKA HouseLens' home market) is having kind of a moment. In the last couple of years, we've garnered multiple mentions in the New York Times, along with profiles in Lucky, W, and Rolling Stone magazines, to name just a few.   So Nashville seems like a great city to kick off a regular ...

  Several weeks ago, I posted HouseLens' tips for staging a home for a video shoot. These are tips that are applicable to pretty much any situation, but there are certain kinds of homes that come with their own unique staging challenges.   Small homes are one of these types. According to the U.S....