houselens: Resolve to Use Video Marketing in 2015
- 01/02/15 12:12 AM
The new year is here, which means it's time for – you guessed it – new year's resolutions! Did you know that this practice dates back thousands of years? Ancient cultures often held oath-taking ceremonies (pledges of loyalty to rulers or promises to fulfill certain duties) as part of traditional new year's festivities. Today, people make all kinds of new year's resolutions, but most have to do with improvement: improving relationships, health, or even a business. If you're making new year's resolutions for your business, one great resolution is to incorporate video into your marketing plan.
HouseLens artists shooting a … (2 comments)
houselens: Market Closeup: Naples-Ft. Myers, FL
- 12/26/14 01:58 AM
When my colleague Dave Greenberg joined HouseLens earlier this year, he took over the task of blogging about all the wonderful cities where we do business.
This week, he posted a profile of Naples-Ft. Myers, FL, one of our newer markets. This beautiful area on Florida's Gulf Coast is part of our expansion into South Florida, which also includes the Miami-Ft. Lauderdale area. Hop over to Dave's blog to read about the history and amenities of Naples-Ft. Myers. … (0 comments)
First, we continued our Customer Service expansion with the addition of Customer Service Specialist Kayley Rogers to the team.
We also completed the renovation of the Customer Service area with the installation of new furniture, some paint, and a few other touchups. The team was very excited to get rid of the temporary tables and have their own workspaces!
At the end of October, we made our biggest company announcement yet: the completion of our Series A funding and the launch of two new product offerings. … (2 comments)
houselens: How to Share Your Marketing Videos on Twitter
- 12/03/14 05:06 AM
If you've been following keeping up with real estate marketing news, you know that video is the way to go. But what do you do with your videos once you have them? My colleague Dave Greenberg has been blogging about ways you can share your marketing videos to get the best return on your investment. This week, he's got step-by-step instructions for how to share your videos on Twitter.
Hop over to his blog to read more! And if you've got tips for how to share videos or other content on Twitter, post them in the Comments or on Dave's … (5 comments)
We have amazing customers who are helping us double in size year-over-year. In fact, we just reached 8,000 shoots year to date! We have a wonderful network of certified professional artists who get out there and make great videos for our customers every day. We have a terrific team of employees who care deeply about making sure every customer has a top-notch end-to-end experience with our company. And of course, we all have many, many personal blessings to count this Thanksgiving holiday. Here are just … (0 comments)
houselens: HouseLens Goes to NAR
- 11/13/14 02:49 AM
A large group of us from HouseLens made the trip to New Orleans last week to exhibit at the National Association of Realtors Conference and Expo. We had a great time, worked hard, and came away with some important lessons. My colleague Dave Greenberg has the full story over on his blog.
Our whole crew in the booth. L-R: Kathryn, Dave, Andrea, Andrew, Michael, Sara, me, and Andy. … (0 comments)
Leny Hamm is the HouseLens Manager of Editing and Product Delivery and an important part of the quality control dynamic I’ve been highlighting for the last couple of months. If Joe helps with quality control for the artists, and Andy for the Customer Service team, Leny covers it for our editors.
As I mentioned in Andy’s bio, HouseLens started out as a very, very small company. As in, less than five employees. In that kind of environment, everyone does everything. Once … (0 comments)
Last month, my colleague David Greenberg offered some suggestions for where to post your videos. If you're not familiar with uploading video, however, the idea can be intimidating. Never fear – HouseLens is here!
We have created a series of videos to show you how to upload video to all the major social media sites—you can watch them on our website. For those of you who prefer to read instructions, Dave is going to … (0 comments)
houselens: HouseLens Company News: Customer Service Expansion
- 10/01/14 01:05 AM
September has been a very eventful month at HouseLens. Aside from the usual excitement of being a fast-growing company, we had the novelty of going through a major expansion in our Customer Service department!
Our new markets have flooded us with new customers, and our existing Customer Service team was stretched to the limit. So CRO David Greenberg, who oversees Customer Service along with Sales and Marketing, decided it was time for some big changes.
We started by knocking down the wall between Customer Service and the conference room to create a mini-call center with ample room for … (0 comments)
Baltimore, MD, was one of HouseLens' first markets and remains one of our busiest. Our customers and their buyers and sellers love Baltimore for many reasons, including its history, reacreation opportunities, convenient location, and more. See the full city profile over on Dave's blog at http://on.trulia.com/1sXIAiW! … (0 comments)
In July, I introduced you to HLU Director of Training Joe Stanford, whose work with our new artists helps us ensure the continued quality of our videos as we expand into the nation's top real estate markets.
Customer Service Manager Andy Keesee is another key part of the quality-and-professionalism puzzle. As we grow, we want to continue providing friendly, highly skilled, and attentive customer service to all our customers. That's true whether you're just around the corner in Nashville or hundreds of … (0 comments)
houselens: Lessons From a Video Shoot: Three Key Ways to Maximize Broker Videos
- 09/03/14 01:02 AM
Last month, HouseLens Creative Director Antony Boshier and Artist Trainer Ryan McLemore traveled to Washington, D.C., to shoot broker videos in 21 different Coldwell Banker offices. As you can imagine, it was a very busy trip, and HouseLens came away from the experience with some key insights for brokers who are looking to maximize their video marketing and recruiting. One tip: make your videos do double duty by including agent bios and testimonials. That way, you can use the videos to recruit both new agents and new customers. Want to see the rest of the tips? Hop over to HouseLens … (1 comments)
houselens: Where to Post Your Listing Videos
- 08/20/14 12:33 AM
Did you know you can do much more with listing videos than just post them on your MLS? My fellow HouseLens executive David Greenberg is blogging today about all the places you can post your listing videos. He's got some great tips to help you get the most out of your marketing dollars and give maximum exposure to your properties. Ready to find out how you can make your sellers happy and get that listing video in front of the largest audience? Hop over to Dave's blog here. … (0 comments)
houselens: Meet the HouseLens Team: CRO David Greenberg
- 08/14/14 11:10 AM
This post is part of my Meet the Team series, which introduces you to HouseLens staff. Last week, I gave you a quick intro to my colleague David Greenberg, who is also blogging for HouseLens here on ActiveRain. Now I'm following through on my promise to share his complete bio so you can get to know him better. Dave, who joined the HouseLens team earlier this year, is our Chief Revenue Officer. In everyday terms, that means he's the executive who oversees Sales, Marketing, and Customer Service.
Raised in a family of entrepreneurs, Dave led marketing divisions at Ford and … (0 comments)
This year is all about expansion for HouseLens: we're adding several markets every month and expect to be in the nation's Top 50 real estate markets by year's end. But adding all those cities poses a challenge. When we add a market that's halfway across the country, how do we make sure the local artists provide our customers with the quality product and customer service that are a key part of the HouseLens brand? Enter Joe Stanford.
We started off the day in General Session, led by HotelTonight co-founder and COO Jared Simon. His core message: create an amazing customer experience, and success will follow.
I love this message because it speaks directly to the HouseLens value proposition.
First, we help you create an amazing experience for your own customers. Buyers and sellers love video because it makes the entire real estate process easier for … (0 comments)
houselens: Inman Real Estate Connect San Francisco, Day 1
- 07/16/14 01:29 PM
This week, I'm at Inman Real Estate Connect in San Francisco. If you've never been to an Inman Connect event, put the next one on your calendar! It's a wonderful opportunity to collaborate and connect with real estate innovators.
I'm at ICSF with two of my fellow HouseLens executives, CEO Andrew Crefeld and CRO David Greenberg. For a recap of our first day of ICSF, I'm turning the blog over to Dave because so much of what we learned and experienced today is right up his alley. So without further ado, here are Dave's thoughts on ICSF Day 1. … (9 comments)
houselens: Video Tips for General Contractors
- 07/09/14 02:04 AM
Before I jump into this week's post, I've got some exciting news to share. Our CEO and CRO will be at Inman Connect next week in San Francisco, and they'll be guest-posting here with reports on the event! So check back next Wednesday and Thursday for a first-person view of one of the industry's largest, most electrifying conferences! Video isn't just for agents: it's also a helpful tool for allied real estate professionals. I've already posted about how home inspectors, mortgage/title professionals, and stagers can use video to attract and retain customers. This time, I'm spotlighting contractors. If you're a … (0 comments)
houselens: Market Closeup: New York City
- 07/02/14 01:10 AM
Early each month, I profile a HouseLens market as part of my Market Closeup series. I think of these posts as a fun chance to show you what's great about the cities where we do business. Click here for a list of the other posts in this series. HouseLens is officially part of the nation's biggest real estate market – we are in the Big Apple! Launching into New York City is one of the most exciting milestones we've reached as a company. And as we build our market there, we're learning firsthand why so many people flock to our … (1 comments)
houselens: What Sets HouseLens Apart: the Value of Video Marketing
- 06/30/14 06:35 AM
Ultimately, the HouseLens value proposition is simple: our video marketing solutions help agents win more listings, sell homes faster, and attract better-quality leads, all for a very affordable price. But how do we do it?
Earlier this year, we asked our customers to tell us one word that describes HouseLens, and we generated this word cloud from their responses. Here's what I think the cloud reveals about why HouseLens is such a great value.
Our service is amazing (keywords: responsive, helpful, reliable). Our Customer Service motto is “Your Listings, Our Passion,” and for good reason. Aside from … (9 comments)
The new year is here, which means it's time for – you guessed it – new year's resolutions!
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