mortgage: Blind Trust vs Unreasonable Skepticism (Part 2 of 2) - 03/26/07 11:11 AM
In my last Blog I wrote about clients that seem to fit into one of two categories.  It seems like most clients are either Blindly Trusting and Unreasonably Skeptical of real estate and mortgage professionals.  There must be a hppy median, and I think it is the "Informed Consumer".
I believe that informed consumers are almost always a product of education from a professional.  The problem is that most of us don't know how to educate, don't take the time, or haven't prepared simple materials that your average consumer will read.
Below are some suggestions for Realtors and Lenders alike:
Create a "Buyer" or … (2 comments)

mortgage: Is GREAT service still enough to grow your business??? - 03/07/07 06:16 AM
I have been in the mortgage business for over 8 years.  When I started it seemed that if you answered your phone and closed deals smoothly... the sky was the limit!  These days things have changed and I am not sure if it is for the better.
It seems to me that great service just isn't enough anymore.  Now, that is not to say that great service isn't important because it is.  If you don't have good service you aren't even in the game.  Great service can still give you a solid foundation, but it doesn't seem to actually grow your business … (58 comments)