creative: Can You Produce Magical Results in 2016? Yes. If You Swallow a Frog.
- 01/03/16 02:39 PM
Now the party really begins... Twenty-sixteen is here and it's time to get back to work. Christmas, New Year's and many cultural holiday celebrations are over. The clock starts all over again. Another year until tasty holiday specials at Starbucks. You've made new year resolutions. You've re-committed to goals in your business and life such as losing weight, making more money, and spending more time with your family. As #YourMarketingTrainer and friend I want you to be honest with yourself. It's necessary if I'm going to help you (and me) capture Real Estate Success in 2016. If you're really honest and think about it … (0 comments)
creative: Soft Side. Market Side. Which Side Matters The Most?
- 09/26/15 01:47 PM
The "Soft Side" of real estate = Showing your audience you care. Connecting with your sphere of infulence and prospects on an emotional level can show you understand real estate is emotional. That it's about people. Positioning your marketing efforts from the "soft side" allows you to creatively engage with your audience on topics like family values and traditions, holidays, sharing recipes, tips on savings and more.
VS.
The "Market Side" of real estate = Showing your audience you know your stuff. You know the maket. Connecting with your sphere of influence and prospects on a statistical level can show you understand market trends. … (2 comments)
The reality is everyone will be in the real estate market at some point in their life. Shelter is a basic human necessity. Unfortunately, everyone is not in the market TODAY for your services as a real estate professional.
The GREAT news is...
Everyone's in the market for a "smile" each and every day of their life. It too is a basic human necessity. Use images to connect with prospects and your sphere of influnce. Offer great information on the market and useful tips on "american" life. Tips on subjects like family, children, fun, health, savings, retirement, sports, etc.
Making your audience "smile" when they … (2 comments)
When you think about marketing your real estate business, are you trying to out think your prospects? Do you spend hours trying to guess what will make your prospects click on your Facebook ads? Have you ever wondered what will make your prospect open your direct mail piece? Newsflash...marketing your real estate business is not about what you “guess” your prospects will respond to. Marketing your real estate business is about testing and tracking.
When deciding how you will market your real estate business, you probably look yourself in … (3 comments)
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Michael Oden
Marketing Coach & Accountant for real estate agent
Now the party really begins... Twenty-sixteen is here and it's time to get back to work. Christmas, New Year's and many cultural holiday celebrations are over. The clock starts all over again. Another year until tasty holiday specials at Starbucks. You've made new year resolutions. You've re-committed to goals in your business and life such as losing weight, making more money, and spending more time with your family. As #YourMarketingTrainer and friend I want you to be honest with yourself. It's necessary if I'm going to help you (and me) capture Real Estate Success in 2016. If you're really honest and think about it … (0 comments)
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