real estate training: Learn 3 Ways Farming Leads to Millions in Real Estate Sale$ - 11/19/15 12:04 AM
Atlanta agent Matt Hermes was kind enough to spend some time talking with MO on the subject of farming.  Matt's team farms over 2,000 homes in metro Atlanta.  Matt's team is reconized as one of "America's Best Real Estate Teams" by Real Trends.  Farming works for Matt.  Farming can work for you too!  Check out Matt's slide show and podcast episode for the step by step process for making farming work for your Real Estate Success in 2016.  Please share your comments below! … (0 comments)

real estate training: 5 Creative and Engaging Marketing Ideas for Real Estate Professionals - 11/05/15 12:22 AM
As a Real Estate Professional it's important for you to stay in front of your prospective clients and referral partners!  Let's be honest, no one walks around with sticky notes containing your name, email address and phone number ready to be produced in the event someone asks for a good real estate professional.  Life, nor marketing happens that way. Your target audience will only remember you, if you're top of mind.  High frequency and engagement is the best way to stay top of mind.  The masterpiece, Millionaire Real Estate Agent by Gary Keller prescribes 8 touches for new prospects and 33 annual touches for your … (0 comments)

real estate training: Soft Side. Market Side. Which Side Matters The Most? - 09/26/15 01:47 PM
The "Soft Side" of real estate = Showing your audience you care.  
Connecting with your sphere of infulence and prospects on an emotional level can show you understand real estate is emotional.  That it's about people.  Positioning your marketing efforts from the "soft side" allows you to creatively engage with your audience on topics like family values and traditions, holidays, sharing recipes, tips on savings and more.
 
 
VS.
 
The "Market Side" of real estate = Showing your audience you know your stuff.  You know the maket.  
Connecting with your sphere of influence and prospects on a statistical level can show you understand market trends. … (2 comments)

real estate training: Would You "Connect" Buyers and Sellers for No Commission, Ever? - 09/26/15 12:08 AM

Would You Sell Real Estate For No Commission, Ever?  
I would.  I always have.  I always will.  
As a child I would dream of a structure I would like to build and I would use my favorite toy "K'NEX" to build it.  Every Friday I would rush home, tear down last week's construction and build something new to play with for the week.  Houses, football stadiums, basketball stadiums, big office buildings, etc.  I was a developer and builder as a child and no one realized it.  Not even me. I was doing my "Dream" job as a child and no one paid … (3 comments)

real estate training: Can Babies and Burning Houses Lead to More Cash in Your Business? - 09/21/15 06:55 PM
Your marketing message does not always have to be about the real estate market.  Making a connection with your prospects and sphere of influence is simple.  Share information via your marketing that is useful and needed by everyone.  Topics like "Family Safety Tips" is an excellent reason to contact your marketing list.  Sharing tips forgotten and overlooked can be an excellent way to show your audience that you care about them as human beings and the information shared just might make a serious difference in someones life.
 
"Is Your Family Protected?" is an excellent question to ask prospects via your marketing.  This topic … (0 comments)

real estate training: Can Reading Magazines Generate $Big$ for Your Real Estate Business? - 09/17/15 12:39 AM

 
Reading and sharing is an excellent way to generate content for marketing your real estate business. Sharing 10 ten health tips or 10 local family restaurants is a good reason to contact your prospects and clients. Share useful information with your content marketing across multiple platforms. Social media posts/ads, direct mail, hand delivery, your website, text message or any meaningful medium.
Sample Copy for Jumbo Postcard/FB Post:
Front of Postcard: Picture
Rear Copy: (Realtor picture upper left hand corner)
Recently, I read an excellent article in Home and Garden Magazine. "10 Inexpensive Home Decorating Tips That Return Thousands Upon Sale!" The first 10 Homeowners to … (1 comments)

real estate training: Is Marketing Your Real Estate Business Really as Easy as 1, 2, 3...? - 09/16/15 11:51 AM

 
Content Markeing for Your Real Estate Business Can Be As Easy as 1, 2, 3, 4, 5, 6, 7, 8, 9, 10.
 
Make content marketing easy and fun by always thinking "lists!"  Be "friendly" and provide your prospects and sphere of influence lists of 10 quick tips on subjects you would freely discuss at work. Subjects like health, finance, family, sports, insurance, local new restaurants, historic restaurants, things to do in town with your visitors, ways to save money on travel and the list goes on and on...
Your audience will appreciate your efforts to provide useful information they can use immediately, regardless if … (2 comments)

real estate training: Start Marketing Your Real Estate Business by Taking "Baby Steps!" - 09/09/15 07:56 PM

Realtor Success Mindset Moment:
Success is not a destination, it's a process. If you want to be a successful real estate agent, engage in the process of continous improvement and you will experience success.  Each and everyday.
Getting better each day is "Success!"  A new friend and client messaged me the other day excited a new lead was received from their email video campaign. This client recently started producing quick 1 - 2 minute videos on topics related to real estate, but not just about real eatate.  General topics in life that can easily be associated with the home.
A lead from a … (1 comments)

real estate training: Celebrate the Fruits of Your "Realtor Success" Labor Everyday... - 09/07/15 12:37 PM

Realtor Success Mindset Moment:
Success is not a destination, it's a process. If you want to be a successful real estate agent, engage in the process of continous improvement and you will then experience success.  Each and everyday.
Getting better is "Success!" If you continously get better, you will continously experience success!
A new friend and client messaged me the other day excited that a new lead was received from their email video campaign. This client recently started producing quick 1 - 2 minute videos on topics related to real estate, but not just about real eatate. General topics in life that can … (5 comments)

 
Michael Oden, Marketing Coach & Accountant for real estate agent (New Horizon)

Michael Oden

Marketing Coach & Accountant for real estate agent

Marietta, GA

More about me…

New Horizon

Mobile: 678-647-7249

Email Me



Links

Archives

RSS 2.0 Feed for this blog