realtor: Soft Side. Market Side. Which Side Matters The Most?
- 09/26/15 01:47 PM
The "Soft Side" of real estate = Showing your audience you care. Connecting with your sphere of infulence and prospects on an emotional level can show you understand real estate is emotional. That it's about people. Positioning your marketing efforts from the "soft side" allows you to creatively engage with your audience on topics like family values and traditions, holidays, sharing recipes, tips on savings and more.
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The "Market Side" of real estate = Showing your audience you know your stuff. You know the maket. Connecting with your sphere of influence and prospects on a statistical level can show you understand market trends. … (2 comments)
Content Markeing for Your Real Estate Business Can Be As Easy as 1, 2, 3, 4, 5, 6, 7, 8, 9, 10.
Make content marketing easy and fun by always thinking "lists!" Be "friendly" and provide your prospects and sphere of influence lists of 10 quick tips on subjects you would freely discuss at work. Subjects like health, finance, family, sports, insurance, local new restaurants, historic restaurants, things to do in town with your visitors, ways to save money on travel and the list goes on and on... Your audience will appreciate your efforts to provide useful information they can use immediately, regardless if … (2 comments)
The reality is everyone will be in the real estate market at some point in their life. Shelter is a basic human necessity. Unfortunately, everyone is not in the market TODAY for your services as a real estate professional.
The GREAT news is...
Everyone's in the market for a "smile" each and every day of their life. It too is a basic human necessity. Use images to connect with prospects and your sphere of influnce. Offer great information on the market and useful tips on "american" life. Tips on subjects like family, children, fun, health, savings, retirement, sports, etc.
Making your audience "smile" when they … (2 comments)
realtor: Celebrate the Fruits of Your "Realtor Success" Labor Everyday...
- 09/07/15 12:37 PM
Realtor Success Mindset Moment: Success is not a destination, it's a process. If you want to be a successful real estate agent, engage in the process of continous improvement and you will then experience success. Each and everyday. Getting better is "Success!" If you continously get better, you will continously experience success! A new friend and client messaged me the other day excited that a new lead was received from their email video campaign. This client recently started producing quick 1 - 2 minute videos on topics related to real estate, but not just about real eatate. General topics in life that can … (5 comments)
realtor: A Bank Bag Can Earn Ca$h for Your Real Estate Business!
- 08/24/15 05:10 AM
Real estate is emotional. Connect with prospects emotionally using unquie, creative media! Visit our Facebook group, Realtor Success for more unique, creative marketing strategies, tips and tactics. … (0 comments)
When you think about marketing your real estate business, are you trying to out think your prospects? Do you spend hours trying to guess what will make your prospects click on your Facebook ads? Have you ever wondered what will make your prospect open your direct mail piece? Newsflash...marketing your real estate business is not about what you “guess” your prospects will respond to. Marketing your real estate business is about testing and tracking.
When deciding how you will market your real estate business, you probably look yourself in … (3 comments)
Visit our Facebook group, www.TheRealtorSuccess.com to learn more creative marketing strategies for your real estate business. #RealtorSuccess #GrowRichInYourRealEstateNiche … (0 comments)
realtor: Would You Buy From You?
- 08/14/15 02:40 AM
Would You Buy From You? Do you think charitable involvement directly impacts your real estate business? Hopefully your answer is “Yes.” As the name depicts, real estate agents are supposed to be REAL people who are in the PEOPLE business. If you really think about it, a real estate agent does not sell houses. He sells himself to people who need help selling a home or help with finding a home. As a real estate agent your true inventory is your character. When you choose to do business with someone you subconsciously ask yourself three questions. Do I know this person? Do I … (2 comments)
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Michael Oden
Marketing Coach & Accountant for real estate agent
The "Soft Side" of real estate = Showing your audience you care. 
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