luxury marketing: Education vs. Exasperation: Time to Move On - 05/11/07 01:09 PM
I am a firm believer in educating potential & current clients. This is especially necessary when the service you are offering is new to the real estate industry or perhaps not fully understood by real estate professionals. We spend time educating brokers and agents when it comes to:features of our servicepotential benefits for the agent and their clientROIhow to make preparations for our visithow to utilize the finished product in the most effective wayMany times this means making an office visit, providing a presentation, and usually a follow up phone call or email. When a client is genuinely curious, and just … (2 comments)

luxury marketing: The Best Compliment a Service Professional could receive - 05/01/07 12:31 AM
My business partner (Lathe Poland) and I had a meeting recently with a client we have worked with for over a year. The topic was how we could be integrated more consistently into their day to day business. Normally this would not be noteworthy, but in this case it was the client who started the dialogue with us.
For those of you who may not know, we run a video production firm that caters to luxury exclusives.  As of January 1st we have begun traveling outside of the Northeast, offering our service nationally.
Throughout the discussion the client mentioned that they had received … (3 comments)

luxury marketing: Using DVD's for Listing Presentations - 04/27/07 05:52 AM
So here you are, you've spent the money on a video, had it posted to the web, made DVD's and along the way you sold your property.  After the fact you realize you have extra DVD's.  A total waste?  Definitely not....put these to good use in your listing presentations.You walk into your potential clients home and tell them that you can sell their property.  You explain to them, that you are not like every other agent out there...no, you are extraordinary.  The fact is however, most agents will offer the seller a very similar marketing package.  After sitting through a few … (6 comments)

 
Eric Carlsen (The Scene Lab)

Eric Carlsen

New York, NY

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The Scene Lab

Office: (845) 206-7603

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An ongoing of discussion of video ideas and innovations that can contribute to effectively marketing properties, communities and RE professionals.


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