luxury marketing tips: RE Video Gaining Momentum Nationally - 04/27/07 01:30 AM
More brokers and agents each day are embracing video as a marketing tool for their property listings.  While many have been slow to adopt this technology, the ice has been broken and many agents are reaping the benefits.  Aimee Fitzpatrick made it the topic of her latest cover feature in Newsday's Real Estate Section. Here are a few comments about video by real estate agents in the article:
"It makes a house come alive for prospective buyers. It eliminates wasted walk-throughs, and hopefully will shorten the time a house is on the market. In today's market there's an abundance of inventory … (11 comments)

luxury marketing tips: Room Reviews - Prep for Your Pro - 04/25/07 09:19 AM
When you acquire a luxury exclusive, one of the first things you will probably do is bring in a professional to photograph or video the dwelling. In most cases however, even the finest of luxury homes may not be photo ready.  A plethora of rules apply here, but rather than bombard you with a list of generalities, I'll give you a room by room breakdown of faux pas we see most often in the video profession. We'll focus on the main living areas and master suite.Dining RoomCustomarily, this is one of the easiest rooms to make ready. Many homeowners or agents … (2 comments)

Eric Carlsen (The Scene Lab)

Eric Carlsen

New York, NY

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The Scene Lab

Office: (845) 206-7603

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An ongoing of discussion of video ideas and innovations that can contribute to effectively marketing properties, communities and RE professionals.



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