marketing companies orange county: Combat Orange County Dining Trends in a Down Market - 04/19/10 07:09 AM
An IBM commissioned study based on phone interviews with 4000 consumers yielded the following trends:
Out of total respondents, 73% say they have made "significant spending cuts" due to economy. Hardest hit are those earning less than or equal to $45,000 but 59% of those earning less than or equal to $100,000 say they have also cut back. Changes consumers are making: 49% shop at a greater number of stores to get best deal, 35% are switching grocery stores. Responses indicate the changes in habits will outlast the slump. Major reason why: Only 15% of respondents think it is "very likely" … (0 comments)

marketing companies orange county: Don't Discount the Power of a Cell Phone in Advertising! - 04/05/10 01:40 AM
Advertising companies in Orange County need to pay attention to current trends in mobile marketing in order to stay competitive.
The Internet Advertising Bureau (IAB)  mobile council has produced a list of the top 10 things it believes markets absolutely have to know about mobile advertising at the moment.
It follows research from the IAB and PriceWaterhouseCoopersthat mobile advertising is set to become part of the mainstream marketing mix over the next two years.
1. It's an always on medium: Consumers love their mobile phones so much that researchers found when they took peoples phones away for a day they claimed … (4 comments)

marketing companies orange county: Customers Seek Eco-Conscious Businesses! - 03/31/10 03:17 AM
Have you noticed that the word "eco" is popping up as an adjective for a variety of products?  Today's environmentally conscious customers use "green" as a criteria in their internet shopping. And by the verynature of online shopping vs. brick and mortar stores, it is a more "eco" friendly shopping option. There is no gas being used, no carbon emissions are being produced.
Nine out of ten online shoppers are green to some extent, according to a recent poll by online ad network Burst Media.  Breaking down that number further, the largest group of almost 44% has green aspirations; meaning they've started … (1 comments)

marketing companies orange county: OC Business Owner: Let Your Voice Be Heard! - 03/25/10 05:57 AM
Are you angry, frustrated, & worried about the state of the business climate in CA? Many business owners like yourself are too busy running your own company to be active politically, yet you would like to see changes. Here are some answers:
A coalition of concerned chambers of commerce in south OC will now be a voice for you. Chambers work behind the scenes as your legislative advocate; you may not be aware of all that they do on your behalf. This group is LASOC-Legislative Alliance of Southern Orange County-founded to be a strong voice for business. Welcome Express attended the … (0 comments)

marketing companies orange county: Make Business Sense of the Census - 03/11/10 03:51 AM

Orange County business owners, have you received your Census questionnaire yet?  It shouldn't be long now until you can take part in this historic event and be counted.  Make your voice heard!
The U.S. Constitution requires a national census every 10 years and has been conducted each decade since 1790.  It includes everyone living in the United States, Washington D.C., Puerto Rico, U.S. Virgin Islands, Guam, the Commonwealth of the Northern Mariana Islands, and American Samoa.  All people, all ages, races, ethnic groups, citizens and non-citizens participate.  Hundreds of thousands of temporary jobs are created across the nation.
Now, as … (0 comments)

marketing companies orange county: Marketing Tips For Tough Times - 06/10/09 11:05 AM
Number One Tip is to not give up!  Stay in the game:  Design an integrated advertising campaign that will drive consumers to a purchase decision.  EX:  Your prospects might see a magazine ad or gift certificate that sends them to a website, which in turn leads them to make a purchase.  This approach generates sales in slow times & pays even larger  dividends after the economy recovers.
Convince consumers to spend on you:  People still spend money in a down economy, but only if you convince them that spending their money with you makes sense on an emotional & practical level.  In the … (0 comments)

 

Melinda Stone

San Clemente, CA

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