orange: Don't Discount the Power of a Cell Phone in Advertising! - 04/05/10 01:40 AM
Advertising companies in Orange County need to pay attention to current trends in mobile marketing in order to stay competitive.
The Internet Advertising Bureau (IAB)  mobile council has produced a list of the top 10 things it believes markets absolutely have to know about mobile advertising at the moment.
It follows research from the IAB and PriceWaterhouseCoopersthat mobile advertising is set to become part of the mainstream marketing mix over the next two years.
1. It's an always on medium: Consumers love their mobile phones so much that researchers found when they took peoples phones away for a day they claimed … (4 comments)

 

Melinda Stone

San Clemente, CA

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