orange county advertising: How To Become The Hunted Instead Of The Hunter in Advertising - 05/03/10 05:41 AM
Orange County Advertiser Blog welcomes guest blogger Greg Reed - Globalbizz
The Diamond Emporium is one of the largest jewelry chains in my area. They got to be that way in the very competitive jewelry business because of how they built their business. While most retail outlets lead with 'price style' advertising (you know the type - Diamond ring was $1995now just $995), the Diamond Emporium advertised FREE diamond grading classes at their outlets.
Now instead of advertising specials for Valentine's Day, they didn't advertise at all.People could attend a showroom and be taught how to select a diamond, grade it … (1 comments)

orange county advertising: California Chamber of Commerce: A Valuable Resource for Orange County Businesses! - 04/15/10 07:24 AM
Orange County business owners: You may know the value of being a member of your local Chamber of Commerce, but did you know that there is a California Chamber of Commerce?  They are here to help you! 
Take a look at this short description of who they are and how they can help.
"Mission:  To serve as an advocate and resource for California employers and to engage in other activities, domestically and internationally, that enhances the California economy and make the state a better place to live, work and do business.
We're the champion of California businesses, large and small. Our … (0 comments)

orange county advertising: Don't Discount the Power of a Cell Phone in Advertising! - 04/05/10 01:40 AM
Advertising companies in Orange County need to pay attention to current trends in mobile marketing in order to stay competitive.
The Internet Advertising Bureau (IAB)  mobile council has produced a list of the top 10 things it believes markets absolutely have to know about mobile advertising at the moment.
It follows research from the IAB and PriceWaterhouseCoopersthat mobile advertising is set to become part of the mainstream marketing mix over the next two years.
1. It's an always on medium: Consumers love their mobile phones so much that researchers found when they took peoples phones away for a day they claimed … (4 comments)

orange county advertising: OC Business Owner: Let Your Voice Be Heard! - 03/25/10 05:57 AM
Are you angry, frustrated, & worried about the state of the business climate in CA? Many business owners like yourself are too busy running your own company to be active politically, yet you would like to see changes. Here are some answers:
A coalition of concerned chambers of commerce in south OC will now be a voice for you. Chambers work behind the scenes as your legislative advocate; you may not be aware of all that they do on your behalf. This group is LASOC-Legislative Alliance of Southern Orange County-founded to be a strong voice for business. Welcome Express attended the … (0 comments)

orange county advertising: Make Business Sense of the Census - 03/11/10 03:51 AM

Orange County business owners, have you received your Census questionnaire yet?  It shouldn't be long now until you can take part in this historic event and be counted.  Make your voice heard!
The U.S. Constitution requires a national census every 10 years and has been conducted each decade since 1790.  It includes everyone living in the United States, Washington D.C., Puerto Rico, U.S. Virgin Islands, Guam, the Commonwealth of the Northern Mariana Islands, and American Samoa.  All people, all ages, races, ethnic groups, citizens and non-citizens participate.  Hundreds of thousands of temporary jobs are created across the nation.
Now, as … (0 comments)

orange county advertising: Orange County Business Owners Find Answers - 02/16/10 09:26 AM

How do we reposition the company? How do we survive long enough for it to make a difference?
If these questions intrigue you as an Orange County business owner, then the "Pilgrim on the 405" newsletter is the perfect place to find the answers. Here is some background on the writer, Will Crist.
Tracking through the new world of business:
"The Pilgrim on the 405 has been watching businesses since he began working with his father Valley Auto Supply in Edinburg, Texas when he was eight years old. His dad paid him 25¢ an hour to dust the shelves, and there … (1 comments)

orange county advertising: Easy and Effective Advertising in Orange County - 01/28/10 06:24 AM
          Platinum Folder Sponsorship
Want to reach the lucrative newcomer market in South Orange County, CA?  Last year over 13,000 newfamilies joined our ranks.  You can make a great first impression by welcoming your new neighbors. Capture them as they seek new places to dine, shop for their new home, & replace the services they left behind-- BEFORE they become someone else's customer.  Once a year we offer our exclusive Platinum Sponsorship Program--these sponsors have the opportunity for best position and prominent placement in the Official Welcome Package. Check all the amazing benefits of becoming a Platinum Sponsor.

orange county advertising: Orange County Advertising vs "The Latte Factor" - 01/25/10 06:24 AM
Do Orange County Advertising Firms consider "The Latte Factor" when planning their campaigns?
Are you willing to give up your morning latte?  The "Latte Factor" is based on just that concept.  Whether it is your latte or some other small indulgence, your ability to say no and put that money into savings will put you on the track to financial independence.  Or will it?  Read more and weigh in at

orange county advertising: Retail/Shopping Trends in Orange County - 01/13/10 04:47 AM
Orange County Advertising is more important than ever to today's business owners in what is considered a "down market".
A study commissioned by IBM found the following U.S. Consumer Trends based on 4000k phone interviews:
· 72% of respondents have made "significant spending cuts" due to economy.  Hardest hit are those earning less than $45,000, but 59% of those earning greater than $100,000 have also cut back.  
· Steps taken to change: 49% shop at more stores to get best deal, 35% switched grocery stores.  
· "It used to be much more about price & want, now it's all about value & need.  This … (0 comments)


Melinda Stone

San Clemente, CA

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Welcome Express, Inc.

Office: (949) 481-0600

Mobile: (949) 481-7675

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