orange county business: California Chamber of Commerce: A Valuable Resource for Orange County Businesses! - 04/15/10 07:24 AM
Orange County business owners: You may know the value of being a member of your local Chamber of Commerce, but did you know that there is a California Chamber of Commerce?  They are here to help you! 
Take a look at this short description of who they are and how they can help.
"Mission:  To serve as an advocate and resource for California employers and to engage in other activities, domestically and internationally, that enhances the California economy and make the state a better place to live, work and do business.
We're the champion of California businesses, large and small. Our … (0 comments)

orange county business: Don't Discount the Power of a Cell Phone in Advertising! - 04/05/10 01:40 AM
Advertising companies in Orange County need to pay attention to current trends in mobile marketing in order to stay competitive.
The Internet Advertising Bureau (IAB)  mobile council has produced a list of the top 10 things it believes markets absolutely have to know about mobile advertising at the moment.
It follows research from the IAB and PriceWaterhouseCoopersthat mobile advertising is set to become part of the mainstream marketing mix over the next two years.
1. It's an always on medium: Consumers love their mobile phones so much that researchers found when they took peoples phones away for a day they claimed … (4 comments)

orange county business: Orange County Business Owners Find Answers - 02/16/10 09:26 AM

How do we reposition the company? How do we survive long enough for it to make a difference?
If these questions intrigue you as an Orange County business owner, then the "Pilgrim on the 405" newsletter is the perfect place to find the answers. Here is some background on the writer, Will Crist.
Tracking through the new world of business:
"The Pilgrim on the 405 has been watching businesses since he began working with his father Valley Auto Supply in Edinburg, Texas when he was eight years old. His dad paid him 25¢ an hour to dust the shelves, and there … (1 comments)

orange county business: Retail/Shopping Trends in Orange County - 01/13/10 04:47 AM
Orange County Advertising is more important than ever to today's business owners in what is considered a "down market".
A study commissioned by IBM found the following U.S. Consumer Trends based on 4000k phone interviews:
· 72% of respondents have made "significant spending cuts" due to economy.  Hardest hit are those earning less than $45,000, but 59% of those earning greater than $100,000 have also cut back.  
· Steps taken to change: 49% shop at more stores to get best deal, 35% switched grocery stores.  
· "It used to be much more about price & want, now it's all about value & need.  This … (0 comments)


Melinda Stone

San Clemente, CA

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