orange county pr: How To Become The Hunted Instead Of The Hunter in Advertising - 05/03/10 05:41 AM
Orange County Advertiser Blog welcomes guest blogger Greg Reed - Globalbizz
The Diamond Emporium is one of the largest jewelry chains in my area. They got to be that way in the very competitive jewelry business because of how they built their business. While most retail outlets lead with 'price style' advertising (you know the type - Diamond ring was $1995now just $995), the Diamond Emporium advertised FREE diamond grading classes at their outlets.
Now instead of advertising specials for Valentine's Day, they didn't advertise at all.People could attend a showroom and be taught how to select a diamond, grade it … (1 comments)

 

Melinda Stone

San Clemente, CA

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