shopping trends: Retail/Shopping Trends in Orange County - 01/13/10 04:47 AM
Orange County Advertising is more important than ever to today's business owners in what is considered a "down market".
A study commissioned by IBM found the following U.S. Consumer Trends based on 4000k phone interviews:
· 72% of respondents have made "significant spending cuts" due to economy.  Hardest hit are those earning less than $45,000, but 59% of those earning greater than $100,000 have also cut back.  
· Steps taken to change: 49% shop at more stores to get best deal, 35% switched grocery stores.  
· "It used to be much more about price & want, now it's all about value & need.  This … (0 comments)

 

Melinda Stone

San Clemente, CA

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