southern california advertising: How To Become The Hunted Instead Of The Hunter in Advertising - 05/03/10 05:41 AM
Orange County Advertiser Blog welcomes guest blogger Greg Reed - Globalbizz
The Diamond Emporium is one of the largest jewelry chains in my area. They got to be that way in the very competitive jewelry business because of how they built their business. While most retail outlets lead with 'price style' advertising (you know the type - Diamond ring was $1995now just $995), the Diamond Emporium advertised FREE diamond grading classes at their outlets.
Now instead of advertising specials for Valentine's Day, they didn't advertise at all.People could attend a showroom and be taught how to select a diamond, grade it … (1 comments)

southern california advertising: Orange County Business Owners Find Answers - 02/16/10 09:26 AM

How do we reposition the company? How do we survive long enough for it to make a difference?
If these questions intrigue you as an Orange County business owner, then the "Pilgrim on the 405" newsletter is the perfect place to find the answers. Here is some background on the writer, Will Crist.
Tracking through the new world of business:
"The Pilgrim on the 405 has been watching businesses since he began working with his father Valley Auto Supply in Edinburg, Texas when he was eight years old. His dad paid him 25¢ an hour to dust the shelves, and there … (1 comments)

southern california advertising: Orange County Advertising vs "The Latte Factor" - 01/25/10 06:24 AM
Do Orange County Advertising Firms consider "The Latte Factor" when planning their campaigns?
Are you willing to give up your morning latte?  The "Latte Factor" is based on just that concept.  Whether it is your latte or some other small indulgence, your ability to say no and put that money into savings will put you on the track to financial independence.  Or will it?  Read more and weigh in at


Melinda Stone

San Clemente, CA

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