free idx: How Does Your Site Stack Up With The Big Sites?
- 05/27/11 04:11 AM
Why do people use sites like Realtor.com, Zillow.com and Trulia.com? It could be just the advertising and marketing that these major real estate sites do. But all advertising can do is to get them there once. There must be other reasons that people return to these sites over and over again. They’re obviously finding what they want at these sites. ListingsThey want listings. The interesting thing is that these huge sites offer listings all over the country, but the average searcher is interested in only one locality. You would think that an IDX search on a real estate professional’s site would … (28 comments)
free idx: Integrated IDX – How to use MLS data to rank higher on Google
- 01/11/11 01:18 AM
Our last article stated seven things a web presence must accomplish for the real estate professional if they want to create commissions from site visitors. One of the critical ingredients required to create an effective website is great SEO (Search Engine Optimization). While Google is still the giant on the block, Bing, Yahoo and AOL are also important search engines used by millions of people. No matter which search engines your clients and prospects use, all of them have one thing in common; “presence of keywords and key phrases” is an important ranking factor amongst all search engines. IDX – Two … (17 comments)
free idx: RealtySoft.com Launches New Website
- 10/12/10 03:41 AM
Dear ActiveRain Community, Last week we announced the launch of the all new RealtySoft all-in-one online marketing platform for real estate professionals. Check out the following YouTube video to learn more! FIND OUT MORE - TRY IT FREE FOR 10 DAYS WEEKLY WEBINAR REGISTRATION - SEE MLS COVERAGE
… (23 comments)
free idx: IDX - If Real Estate is Location, Location, Location - Then Map, Map, Map
- 07/06/09 08:11 AM
We all know that location is arguably the most important aspect of real estate. You won't be buying a home where you can't get to work, school or the other things important to you and your family. So, if location is so important, then it is only logical to assume that mapping, and lots of it, is going to be a valuable and important feature of your site. Of course, we do want to use maps in our IDX results displays. Seeing the location of a home in relation to area sites, businesses, schools, and other important locations is critical. It … (64 comments)
free idx: ActiveRain’s Listing Router and RealtySoft.com Free IDX – A Dream Team
- 05/04/09 04:47 AM
ActiveRain, since its inception, has proven to be an innovative force in real estate practice and marketing. It's no wonder that they've produced yet another innovative marketing tool that is set to take the real estate online community by storm. The new Listing Router tool is not only an amazing idea, but a triumph of planning and cooperation between real estate agents and brokers from every area of the country. Let's look at what it does and how it promises to bring business to you from traffic to agent sites, no matter where they are located. The search engine exposure of … (24 comments)
free idx: IDX - Make it Prominent and Easy
- 03/12/09 10:30 AM
It would be difficult to find a real estate professional who doesn't understand the value of a website, and the need to have some type of MLS search displayed on it. Yet, a great many of them also complain that they get few or no leads from their websites. First, if you're not using some type of analytic or statistics software to track your site's visitors and the pages they view, you may not even know where you need to concentrate for improvement. Once you know what's going on, you can do what is necessary to make it better. How many … (1 comments)
free idx: Is IDX Necessary for Your Website? - Do You Need Air to Breathe?
- 01/21/09 04:19 AM
Okay, the title is a bit dramatic. You would die without air, but you'll live through not having IDX. Your business may not though. We've all seen the statistics many times. More than 80% of those in the real estate market use the internet to begin their property search. They want one thing when they visit a website, to locate listings, lots of them, and lots of information and images for those listings. Guess what! They're not typing in "john smith real estate for sale" either. We're not talking about YOUR listings. There is a place for them, and they have … (69 comments)
free idx: Why You Need To Advertise Your Real Estate Website
- 09/30/08 06:43 AM
In the movie "Field Of Dreams" Ray Kinsella (Kevin Costner) hears voices from his corn field saying "If you build it, they will come". Kinsella thinks the voices mean for him to build a baseball diamond. So Kinsella plowed under a portion of his corn field, built a base ball diamond and waited for them to come. If Kinsella were a Realtor instead of a corn farmer, his interpretation may have been to build a website instead. When it comes to the web, a lot of Realtors think just like Kinsella did at the beginning of Field of Dreams, they think … (2 comments)
free idx: Positioning Yourself as the Local Internet Real Estate Expert
- 08/26/08 04:04 AM
Positioning Yourself as the Local Internet Real Estate ExpertBy: Peyman Aleagha, President - RealtySoft.comThe internet's scope is both boom and bust for a local Realtor. Its use as an information tool fits nicely into the real estate business' frame work, but its hugeness can swallow well meaning, but misaligned marketing campaigns in a microsecond. How can a local Realtor effectively tap the resources of internet marketing without getting lost in the process?The answer is to take what works for internet marketers and combine it with the techniques you use in your regular marketing. Internet marketers have already perfected an online sales … (1 comments)
free idx: How much should you pay for a real estate website?
- 07/28/08 08:07 AM
How much should you pay for a real estate website? Many realtors pay fees that are way out of proportion with actual value. The facts are that nearly every real estate agent or broker has a website of some kind. Many have more than one. Today, having a web presence is not the esoteric science and technology that it used to be. Anyone can do it. But while anyone can get a website, there remains huge differences in what real estate professionals end up paying for theirs. How much should you realistically expect to pay? Realtors generally obtain their websites from … (5 comments)
RealtySoft.com adds 4 new MLS associations to its FreeIDX service RealtySoft now offers FreeIDX service for CARMLS, TRIADMLS, MRED (MLSNI) and HBOR July 16, 2008 -- Toronto, Ontario. RealtySoft.com has today announced the integration of RealtySoft IDX with 4 new MLS Associations across North America. Listing data from the following associations is now available through RealtySoft's Free IDX program:
Board Name Listing Area Covered ---------------------------------------------------------------------------- CARMLS Cooperative Arkansas REALTORSR MLS, Inc. TRIADMLS Triad MLS MRED (MLSNI) Midwest Real Estate Data LLC HBOR Huntington Board of Realtors Data from the above real … (0 comments)
free idx: RealtySoft.com adds 5 new MLS associations to its FreeIDX service
- 06/24/08 04:16 AM
RealtySoft.com adds 5 new MLS associations to its FreeIDX serviceRealtySoft now offers FreeIDX service for Sandicor, MRMLS, RealTracs, TREB, GRAR and HAR June 19, 2008 -- RealtySoft.com has today announced the integration of RealtySoft IDX with 6 new MLS Associations across North America. Listing data from the following associations is now available through RealtySoft's Free IDX program: Real Estate Board Name Listing Area Covered -------------------------------------------------------------------------------------------------- Sandicor San Diego Area MRMLS Los Angeles and Orange County RealTracs Central Tennessee GRAR Grand Rapids Western Michigan HAR Houston Area Data from the above … (0 comments)
Peyman
Aleagha is the founder and President of RealtySoft.com. RealtySoft provides
Realtors with
Real Estate Web Design, Real Estate Print
Marketing and
Free IDX solutions. Find out more
about RealtySoft by visiting
RealtySoft.com
Why do people use sites like Realtor.com, Zillow.com and Trulia.com? It could be just the advertising and marketing that these major real estate sites do. But all advertising can do is to get them there once. There must be other reasons that people return to these sites over and over again. They’re obviously finding what they want at these sites.
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