real estate idx: How Does Your Site Stack Up With The Big Sites? - 05/27/11 04:11 AM
Why do people use sites like, and It could be just the advertising and marketing that these major real estate sites do. But all advertising can do is to get them there once. There must be other reasons that people return to these sites over and over again. They’re obviously finding what they want at these sites.
ListingsThey want listings. The interesting thing is that these huge sites offer listings all over the country, but the average searcher is interested in only one locality. You would think that an IDX search on a real estate professional’s site would … (28 comments)

real estate idx: Niche Websites, Integrated IDX & Blogs Make a Winning Search Engine Recipe - 02/15/11 05:57 AM
I’ve recently written about the all-in-one solutions for website success that are provided by There are a number of ingredients and services in this all-in-one approach, and all are necessary for online marketing success.
Believe it or not, there are several places on the web where you can find meal recipes with three ingredients or less. These are simple, as the ingredient list is small, and most turn out a really tasty dish. One of these is Crockpot Turkey, calling only for the turkey, some cranberry sauce, and dry onion soup mix. We can see that the body of the … (14 comments)

real estate idx: Contest Results, 1 Year Free Website Subscription to - 02/02/11 09:39 AM
Few weeks ago, we launched our $2,000 "Get Social and Win a 1 Year Free Website" giveaway contest. And today’s the day to announce the three lucky winners!

Congratulations to our 3 lucky winners! Please contact Katty Kashef at 1-866-857-1657 ext. 112 to setup your Free account. And for those of you that didn't win, we have a new contest for you :) Xtreme Website Makeover, click below to see the details:


real estate idx: The Frontend is for Your Website Visitors – The Backend Generates Business - 12/20/10 10:12 AM
Over the last ten years it’s become clear that the Internet is the most important venue for real estate marketing.  No, print isn’t dead, nor is television, radio or other media.  And, direct mail still has a place in most real estate marketing plans.  However, the real estate professionals who recognize that the Web is where 90%+ of the population does home buying and selling research, are the ones who are building a secure business future.
It’s great to know that an effective Web presence is necessary, but it’s quite another thing to know what “effective web presence” means and how … (15 comments)

real estate idx: Developing a Niche IDX Website Using RealtySoft - 11/08/10 09:23 AM
About a year ago I wrote about "Developing and Working a Niche Online". When I wrote that post back in April of 2009 was in the process of developing an IDX enabled website solution that would automatically generate Niche Websites for Realtors.
The concept is reasonably simple. You select the City/Zip/Neighborhoods you service and we generate a website specific to those service areas. Then you do your research, find some very tight niches that aren't well serviced at the moment, customize the content of your website and IDX results, targeting the niche.
Here is a quick 5 minute overview of … (20 comments)

real estate idx: Does Your Website Give The Results You Want? - 08/11/09 03:26 AM

The following story was published few months ago on RISMedia. I hope you find it useful!

Generating sales from your website can be a time consuming task and may require skills you do not have. A new integrated approach to websites from may make it a whole lot easier.
A few as five years ago, the real estate professional that wanted their own website could look forward to lot of technology-intensive work. Now, thanks to advances in technology, it is easy to create and maintain a quality website. However, having a website does not mean it … (34 comments)

real estate idx: SMS Text Messaging for Real Estate - 02/04/09 03:33 AM
It's a pretty sure bet that you have a cell phone.  What about text messaging, do you use it?  If you don't, consider yourself in a very small minority.  Nielsen Mobile surveys shows that by the second quarter of 2008, text messages had exceeded the number of cell phone calls by an impressive margin. 
And, if you think it's all just teenagers who don't buy or sell real estate, think again.  The facts show that every age group up through 44 years old sent more text messages than they made cell phone voice calls.  And it was close on the 45 … (61 comments)

real estate idx: Blogging As The Killer Real Estate Business Tool - 01/12/09 07:09 AM
Websites are not dead.  In fact, it's a mistaken belief that a blog is not a website.  It is just another way of organizing, updating and presenting content.  A blog can be a part of your website, or it can stand alone and link to it.  The key is to understand what a blog is all about, and how it changes the way in which your site visitors perceive you and interact with you.
What are you trying to accomplish with your Internet presence?  Many would say that it is to showcase your services, expertise and listings.  That's correct, but it … (36 comments)

Peyman Aleagha ( Rainmaker large

Peyman Aleagha

Toronto, ON

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Office: 416(229) 928-7111

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Peyman Aleagha is the founder and President of RealtySoft provides Realtors with Real Estate Web Design, Real Estate Print Marketing and Free IDX solutions. Find out more about RealtySoft by visiting




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