If you had to pick one, what would it be? A Facebook “like” or an email address? When building a community and connecting with your audience, would you rather have 1000 fans on your Facebook page or 1000 qualified names? Although the answer on the surface seems quite simple, the truth is it’s not so simple. A social media speaker and friend of mine, Steve Mordue asked a similar question on his Facebook page last week. Within minutes he had a string of comments with many strong opinions. I found the conversation quite interesting and haven’t been able to get … (0 comments)
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