marketing: Are Realtors Ignoring the Modern, Social Savvy Connected Buyer?
- 09/08/14 11:45 PM
Is the real estate and vacation rental industry keeping up with technology including social media and mobile marketing? Are they doing all they can to inspire, engage, and connect with the new modern customer? Or are realtors ignoring these mobile, always connected and social savvy customers? In this episode of the Social Zoom Factor podcast I share the experience I had when looking for a home two times over the past few years. I also share exactly what I would do if I were a social realtor. I share strategies, tips and best practices. I also share recommended steps for those working in the industry to get … (1 comments)
What is a Twit? It’s not the same exact thing as a tweet although it’s sometimes referred to as one. Is it a person? Is it short for Twitter? Is it a tweet gone viral? Or a tweet gone bad. Or neither? Twitter can be overwhelming for newbies to social media and even veterans of the online marketing world. Understanding the social ecosystem you are jumping and tweeting into is critical for success. How do you know what is proper etiquette? How can you join the conversation and become a valuable, contributing member of the community as soon as possible? In this episode … (0 comments)
marketing: Social Media: Stop Faking it Until You Make It!
- 08/24/14 11:05 PM
Should you fake it until you make it? You can hear my answer to this question in this episode of the Social Zoom Factor podcast. Just as we think social media, marketing and business leaders were finally starting to “get it” in regard to the foundation ofsocial media being about human connection, relationships, authenticity, there seems to be a new wave of cheaters, influence score addicted, self proclaimed “gurus” ready to risk their reputation, business, client relationships, integrity and more for a few hundred or tens of thousands fake Facebook fans or Twitter followers. What is even more disappointing is that these are the … (1 comments)
marketing: Twitter for Business: 12 Benefits of Integrating Into Marketing
- 08/20/14 02:43 AM
It is challenging for marketing and business leaders in organizations big and small to prioritize where they invest their time when it comes to marketing, branding and social media. When choosing what social network they want to invest in they often choose the social networks they more easily understand the benefits. Even smart and successful marketers and business leaders struggle with understanding not only how Twitter works but most importantly how their business can benefit from using it. Twitter can be one of the most powerful social networks to help brands build community, reach new markets, elevate brand awareness, better manage and … (2 comments)
marketing: Personal Branding is Required, Not Optional!
- 08/10/14 09:58 AM
In today's socially connected world and 1:1 constant communication 365 days of the year, human to human communication is at the core of business and life. The heartbeat of social media is humans. The goal for businesses and the people within them is not to "do social" but to be social. Even "being social" is often not enough. We must be socially relevant. The best way to be relevant is to connect as humans, to inspire and connect in a way that nurtures meaningful and authentic relationships that endure the technology and platform changes that are thrown at us constantly. Brands … (5 comments)
Remember when you were a kid and you would sing your heart out? I can remember singing in the 5th grade show to the tune of Laverne and Shirley! I sang like I was going to be on the next season of Brady Bunch. Didn’t matter that I couldn’t sing, just that I was there doing what I did and having fun! What is the song for your business? Are you singing your heart out? Or are you hiding in the back row because you forgot the words? We need to go back to the reasons, the dreams … (3 comments)
marketing: Social Media Websites 101: 25 Tips to Get Started Right!
- 08/23/10 10:11 AM
Social Media Websites 101: 25 Tips to Get Started Right! To build a website or not build a website. Unbelievable that there are still businesses that are still having such discussions with themselves. This post is NOT intended to showcase a strategy for why you need to go online. For those folks it might be time to take a nap, get some therapy or go on vacation! LOL. No really, I am also amazed at the number of people who build a website with absolutely NO STRATEGY or PLAN! They have the mentality of the early internet, “build it and … (2 comments)
Is the real estate and vacation rental industry keeping up with technology including social media and mobile marketing? Are they doing all they can to inspire, engage, and connect with the new modern customer? Or are realtors ignoring these mobile, always connected and social savvy customers?
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